Integrated marketing. Ecosystem activation. Geography team integration. Demand generation. Revenue generation.

-Leading and executing integrated, end-to-end marketing campaign strategy for Planning Analytics and Cognos.-Creating worldwide marketing campaigns that are buyer-centric, with the right mix ofinbound/outbound digital tactics/events to drive Marketing Created Revenue and maximize campaignperformance.-Building RLM strategy and working with GEO campaign managers and XXRs to clone campaignand execute on strategy through to conversion.-Using data-driven approach to campaign performance review and continuous optimization.-Owning the world wide (WW) media plan for digital campaigns and working as the paid media focal with the agency.-Oversee and lead global anchor events planning and execution.-Mentor and oversee campaign mangers on the WW team to ensure excellence in campaign planning and execution.

¬ Responsible for development of innovative campaigns and effective strategies that drive the set pipeline and win revenue.¬ Develop, lead and execute an integrated end-to-end campaign strategy that supports the Business Unit objectives via a buyer’s path to proficiency that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads.¬ Create highly relevant persona and vertical based campaigns, leveraging marketing automation tools to run programed nurture programs delivering scored leads to the right internal sales teams by product and geography.¬ Design and drive integrated, multi-channel marketing communications programs across digital media (paid, earned & owned), social media, influencer relations, on ground events & sales enablement.¬ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); Plan, execute, and measure experiments and conversion tests¬ Create internal communications and enablement plans in collaboration with sales teams.¬ Leading with digital/inbound marketing; using data driven techniques to determine right tactic and offer mix; analyzing and assessing campaign performance and making adjustments based on in market performance¬ Responsibility for Digital Marketing budgets, Response Lead Management plans and Agency relationships.

• Responsible for implementing and executing the digital strategy to maximize demand and ensure the highest effectiveness for the Alliances ( SAP and Oracle ) digital presence.• Own project management and media buy for of North America Alliances team. Review results report and optimize for improvements.• Manage budget and determine on the optimal tactic mix – webcast , search , content syndication , PM2 etc .. • Applying digital practices SEO , SEM , Retargeting , Email Nurture , Crowd chat , Promoted tweets , website optimization , tracking responses etc .. • Experienced in building, executing and tracking robust social media plan for flagship and 3rd party sponsorship events. Managed social media onsite execution for Oracle OpenWorld.• Responsible to engage, provoke and build engagement on the social media channels with clients and influencers.• Build and manage working relationship with agencies (Ogilvy, GPJ), build robust project plan , manage and monitor projects to stay on track and deliver on target .

• Responsible for planning and execution of various marketing campaigns for NA Alliances team. Actively participate in planning strategic direction to execute various tactics in a campaign. • Participate in planning process with the extended team that includes database marketing strategist, Market Segment Managers, Brand, stakeholders and other IBM Demand Programs Professionals.• Responsible for tracking marketing budget, execution of various tools to be audit compliant.• Successful collaboration and management of internal, external agencies and resources to develop and execute tactics.• Developed skills in end to end campaign management, event logistics, branding & advertising of collaterals.• Collaborate with various team in planning and execution of digital tactics that includes social media, pre/post event emails , content syndication etc .. • Provide analysis and report tactic performance, work with the MSM and DP lead to evaluate tactic/campaign effectiveness. • Responsible of creating the lead management plan to follow up with leads, report program results, monthly/quarterly pipeline review and analysis.

Part of Oracle Application team and focus on emerging companies to understand their requirement on ERP ,PLM, Hyperion ,CRM,BI apps etc..ACHIEVEMENTS-Quarter on Quarter over achievement of targets.-Nominated for most valuable player award quarter on quarter.-Have received the most valuable player award for Q2 FY10.-Have received super star business development consultant award for 2010.-Have mentored new hires with all the skills required to be a successful business development consultant,such as company profiling, territory planning ( Market Intelligence) etc..resulted in appreciation from top level management.-Have initiated several campaigns for the team that has resulted in great results .• Received many appreciation (emails) from :- Vice President Business Development for producing results consistently.- Virtual team: Cracking into accounts that has been difficult to engage , territory knowledge sharing.- Management: meeting my deliverables, setting high standards for the team.• Appreciation emails from field regional manager,area manager , director, field manager .