Gowri Ramachandran

Gowri Ramachandran Email and Phone Number

Social Media Specialist @ Kaplan Pathways India
Delhi, India
Gowri Ramachandran's Location
Delhi, India, India
About Gowri Ramachandran

🚀 Social Media Specialist at Kaplan Pathways India🌍 Expert in Building Brand Presence Across the Indian SubcontinentWith over two years of experience in driving social media strategy and content creation, I specialize in building and growing Kaplan Pathways' social media channels in the Indian Subcontinent. My role extends beyond just managing platforms—I'm deeply involved in shaping the brand's voice, boosting engagement, and creating a community of followers who are passionate about education.💡 What I Do:★ Develop and execute social media strategies tailored to the ISC region.★ Lead content creation, from daily posts to event coverage.★ Collaborate with student ambassadors for authentic content.★ Compile and present monthly performance reports to stakeholders.★ Manage a detailed social media calendar, coordinating with teams.★ Act as the primary point of contact for customer inquiries on social channels.★ Monitor and optimize the social media boosting budget.★ Identify and collaborate with influencers for brand amplification.★ Continuously innovate campaigns to drive engagement and brand loyalty.📈 Why It Matters:My work isn't just about likes and shares; it's about creating meaningful connections with potential students, helping them navigate their educational journey, and ensuring Kaplan Pathways' brand resonates across diverse audiences.If you're looking for a dynamic social media specialist who can elevate your brand's presence and engagement, let's connect!

Gowri Ramachandran's Current Company Details
Kaplan Pathways India

Kaplan Pathways India

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Social Media Specialist
Delhi, India
Gowri Ramachandran Work Experience Details
  • Kaplan Pathways India
    Social Media Specialist
    Kaplan Pathways India
    Delhi, India
  • Kaplan Pathways India
    Social Media Specialist
    Kaplan Pathways India Sep 2022 - Present
    Delhi
    - Responsibility for building new Kaplan Pathways social media channels in the Indian Subcontinent region. The channels include Instagram, LinkedIn, Facebook and Twitter.- Work with the Social Media Manager to develop a social media strategy for the new Kaplan Pathway ISC channels.- Build brand awareness, engagement and desirability for the Kaplan Pathways brand through organic social media content in the Indian Subcontinent region. - Travel and attend education events and fairs to capture content and showcase Kaplan’s presence at these occasions. - Manage monthly social media reports for senior stakeholders to showcase the engagement and growth of these new region-specific channels.- Work closely with our student ambassadors from the ISC region to create impactful social media content.- Research and present new, fresh ways to tackle ever-changing platform updates and audience behaviour in ISC region.- Manage a social media content calendar with daily creation of all assets, working closely with the content and wider team when needed. - Act as main point of contact for customer service for all enquiries on these region-specific social media channels.- Keep track of the social media boosting budget and identify opportunities to boost content.- Assist with social media listening for our Media/PR team when required.
  • Siec Education Pvt. Ltd.
    Assistant Manager - Digital Media
    Siec Education Pvt. Ltd. Sep 2021 - Sep 2022
    Delhi, India
    - Responsible for organic marketing (Instagram, Facebook and linkedin)- Created Social media calendars on weekly and monthly basis. - Created Events calendars based based on the dates available from country heads- Brainstorm ideas for engagement and interactivity on social media- Plan Giveaways on equal timelines.- Collaborated and conducted meetings with leading influencers. - Always in touch with latest trends, updates and algorithms of the social media- Trained the interns under me for leading a social media campaign according to the monthly events calendar.
  • Siec Education Pvt. Ltd.
    Senior Writer
    Siec Education Pvt. Ltd. Mar 2020 - Sep 2022
    Delhi, Delhi
    - Wrote over 100 optimized blogs for the company's website.- Wrote economically-viable video scripts for the company's YouTubechannel.- Wrote interactive captions for social media like Instagram, facebook and linkedin. - Wrote content for landing pages & websites
  • Oracle
    Sales Operations Analyst - Tier 2
    Oracle Oct 2017 - May 2019
    Bengaluru Area, India
    - Explored my writing skills by penning down the ordering documents and budgetary quotes for Large scale companies.- Support business process by providing quality checks for the contracts and clauses for more than 700 sales reps.- Increased sales support by 30% by orchestrating cross functional business units (Sales/ Marketing/ Support/ Finance/Sales Operations) to achieve overall delivery within the agreed timeline and objectives.- Received multiple rewards for the best management of queries with respect to processes and renewals programs.- Issue logging & incident tracking via Oracle Sales Cloud while acting as a liaison for the development in gathering issue logs, triaging cause & performing regression test in staging environment for the fix to be applied.- Appointed as Subject Matter Expert for the new trainee's & led a team of 5 to proactively monitor the existing and new tools.- Identify and reconcile errors in the tools to ensure accurate business requirements.
  • Velocity Software Solutions (P) Ltd
    Content Writer
    Velocity Software Solutions (P) Ltd Feb 2017 - Sep 2017
    Noida
    - Wrote over 100 optimized blogs for the company's client websites.- Wrote brand selling content for multiple forums like Quora, Reddit &Yahoo Answer.- Repurposed and optimized existing content for use in different mediums.- Edited and proofread intern's content to confirm proper grammar, quality- Worked on booklets from scratch, right from content to designing.

Gowri Ramachandran Education Details

Frequently Asked Questions about Gowri Ramachandran

What company does Gowri Ramachandran work for?

Gowri Ramachandran works for Kaplan Pathways India

What is Gowri Ramachandran's role at the current company?

Gowri Ramachandran's current role is Social Media Specialist.

What schools did Gowri Ramachandran attend?

Gowri Ramachandran attended Easwari Engineering College, Srm University.

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