Product Development & Creative Ideation:Led creative ideation for the apps, collaborating closely with designers to transform ideas into usable design materials.Suggested and executed the integration of two different apps to enhance template productivity.Cross-Functional Collaboration & Stakeholder Management:Collaborated with engineering, design, marketing, and support teams to ensure cohesive product development and successful launches.Engaged with stakeholders to gather requirements, provide updates, and align on project goals and expectations.User Experience (UX) & Design:Designed intuitive user interfaces and navigation flows in collaboration with designers, enhancing overall user satisfaction.Conducted user research through calls and survey forms to gather feedback and iterate on product features.Project & Quality Management:Managed agile development processes, ensuring timely delivery of high-quality product releases.Conducted extensive beta testing and coordinated with QA teams to identify and resolve bugs and issues.Growth & Engagement:Developed and executed influencer marketing strategies to drive brand awareness and app installs.Created virality for the app through strategic content initiatives and community engagement.Conducted cold outreach to research and onboarded content creators.Marketing & Performance Analysis:Tested photo video templates on Facebook ads, and measured key performance indicators.Managed push notifications for different countries to enhance user engagement and retention.Content Management:Developed and implemented guidelines for user-generated content (UGC) and moderation processes.Tagged, ranked, and measured the performance of templates using in-built analytics, frequently analyzing data to optimize content.Community Management:Handled user/creator queries & issues on WhatsApp and Telegram, ensuring high levels of user satisfaction and engagement. Managed payment handling for content creators.

Content Management:Responsible for the Tamil vernacular within the 'Meesho' application.Communicate to the tech team regarding error/complications with the uploaded content. Supported both the Branding and Marketing team with translations of numerous documents.Assisted both the Branding and Marketing team with Audio recording and Video editing process.Done Catalog Translations on an average of about 60 catalogs per day. Created 'How to manual' in Tamil for Meesho.Interacted with resellers regarding stories.Influencer Marketing: YouTubeResearch, Reach out, Negotiate, Onboard, and Execute the Influencer Marketing campaigns.Balanced to work with both the Branding and Marketing team simultaneously on several tasks.