Archana Goyal Email & Phone Number

As a Senior Account Manager at Interactive Avenues, I handle a diverse portfolio of clients across fuel, automobile, fashion, and beauty industries. This has enabled me to work across diverse functions for these clients, including SEO, web development and maintenance, social media, performance marketing, and digital media. My responsibilities include client liaisons, digital strategy development, vendor management, campaign/project management, and campaign analytics/reporting. I am the key point of contact for clients, ensuring clear communication and understanding of their needs. Success is measured by achieving targeted KPIs and driving direct growth for clients. Challenges involve managing clear communication while understanding brands deeply and satisfying both internal and external teams. Overall, I play a crucial role in delivering tailored digital solutions and fostering strong client relationships for the agency.

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

- Played a pivotal role as part of the launching team, actively contributing to the development of curated products that resonated with the target audience- Identified trends, executed digital & social media marketing campaigns to enhance brand visibility and reach- Led influencer marketing campaigns, managing end-to-end processes from liaison with influencers and agencies to campaign analytics- Developed and executed content strategies for the brand, overseeing content calendars for website, social media, blogs, emails, and newsletters- Spearheaded growth marketing and partnership efforts, collaborating with e-commerce platforms and other D2C brands for outreach and cross-promotions- Managed community engagement and resolution, handling various channels including Shopify, Razorpay, and Shiprocket

Chennai, Tamil Nadu, India

- Marketing and business development for an ethical directory- Handling all marketing related initiatives and managing the marketing team- Ideating, planning and executing any marketing strategies for the brand- Content writing and planning wherein was responsible for any brand content that went out on social media, emails, newsletters, website and blogs- Business development: Established, created and built an extensive database for the brand for any partnerships- Took a lead on said partnerships, from start to the closing of the same

Chennai, Tamil Nadu, India

- Cracking and handling brand and/or event partnerships and barter deals for Chennai and Pan-India.Ideating and executing integrated marketing campaigns for the city including ATL and BTL activities.- Co-ordinating and connecting with external vendors for Marketing efforts.- Planning, scheduling and writing content for the city, including in-app content, blogs and other promotional material for CRM. Maintaining and updating the content calendar for the same.- Project managing efforts of the Marketing team in Chennai from the initial planning stages to closing the project, keeping in mind all project goals and objectives.

Chennai

- Liaising between clients and the agency and ensuring effective flow of communication- Handled all ongoing client projects, understanding the client’s requirements and concepts- Conceptualized and ideated for new pitches, and worked towards business development- Strategy creation for new campaigns and clients that involved a complete research, understanding consumer profiles and brand mapping, followed by formulation of concepts

Client Servicing and Planning Intern. Categories worked on:Automobiles and manufacturing, Alcoholic Beverages, Finance, Health Care and Real estate.Tasks typically involved:- Co-ordinating with the creative department and studio to device campaigns suiting the clients brief and budget- Working with the Account Manager to brief the various departments in order to create holistic communication solutions- Working with the planner to understand and gauge the consumer mindset in order to gain a unique insight that can be adopted for the communication strategy for the brand. Involved Primary research and analysis, Competitor analysis, Industry Analysis and Brand Mapping

Chennai Area, India

Worked Part time as a Content Associate.Primary work included strategising and creation of content for the social media presence of brands including creation, updating and managing brand information on social media. Secondary work included competitor analysis and report on content plan for the following months.

Chennai Area, India

-Content strategy intern for social media-Managed and monitored the social media presence of three brands in the industries of Fashion and Lifestyle, Hotels and Hospitality and, Health and Hair care-Involved in digital content creation for the brands

Master Of Business Administration (Mba), Communication And Media Studies

Activities and Societies: Placement Cell, Advertising Club, Media Management Club, Digital ClubMasters in Business administration.

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management

Activities and Societies: Marketing Club; Literature Club; Debate ClubMy core area of learning involved marketing and allied subjects.