Business Strategy design for both Long-term (3-5 yrs.) & Short-term (1-3 yrs.), focused to assist SME's on improving business & commercial performance.Collaborating with business owners & team leaders on transforming business routines & practices into value growth activities with measured outcomes.Mentoring on Start-ups towards commercialization deployment and attracting investors.

Leading cross functional & cross countries teams to design & implement Marketing, Digital & Omnichannel strategies, pursuing regional & country specific business goals.Strategizing with KA's on Trade Shopper activation connecting category propositions to consumer insights. Transforming Consumer Care function to improve consumer loyalty, lifetime connection and value with brand users.Aligning with EU & global category teams on localizing strategies & initiatives to meaningful business projects delivering on assigned KPI's. Applying Transformation projects such as Digital upgrading, New Channel development, Threshold audiences communications & Omnichannel activation.Utilizing category research insights, along with SOB & Lean project methodologies aiming to deliver business growth.Amplification of Online Sales based on the digital consumer reach, sales & conversion journey via Amazon, branded online shop & hybrid KA's online shops enhancing both commercial & brand value growth.

Marketing Director Healthcare Systems & Consumer Health products. Designing & implementing an Omnichannel Marcom approach with main focus on Digital Healthcare touchpoints improvement, KOF’s approach, Phygital Trainings on Modalities & Software launches.Generating brand value via Traditional & Digital channels either aiming on specific Category projects or via holistic brand approach.Salesforce Leads funnel management, leads generation & conversion towards sustaining Qualified leads. CRM Strategy & activation implementation towards brand connection. Digital content development & localization fitting the appropriate Health audiences & KOF's.Development of Phygital Trainings for selected target groups and contacting digital and traditional PR activities to promote brand value and product/category propositions.Seamless Digital activation via owned & bought media channels, implementing Digital PR to improve brand connections and value.

Leading a cross functional team across Marketing, Digital, and Trade, delivering local and global strategic development projects for 3 Consumer BU’s which include 9 product categories.Managing portfolio rationalization, commercial positioning per category & subcategory to induce penetration and commercial growth per segment & business KPIs, with PnL responsibility.Designing the short-term and Long-term Strategy & Omnichannel activation to achieve sustainable Top & Bottom-line growth.Managed the introduction and development of the Consumer Health BU including (Avent & Sonicare) managing new business models & diversified sales & trade channels (Pharmacies, Baby Channel, Dentists).Create activities to boost brand awareness and company preference among customers/clients and consumers’ base. Elevated the brand positioning in the digital & social media spectrum via detailed digital presence improving the lifetime consumer connection cycle via owned & bought digital media while upgrading the organization through the Digital transformation enhancement.Business development via alternative B2B channels & Loyalty programs implementation.

Greece & Exports Manager for the Wine business.Developed strategic plans for the Greek market and 40 countries of exportation in ATL, BTL, Digital & PR levels.Implemented the first Omnichannel activations for the brand & company, launching new wine series and services in the Wine Experience spectrum along the Boutari wineries in Greece.Created and implemented a full scale Trade activation program for both the Super Market channel and the Cellars channel, introducing wine experience and consumer connection activities for the brand.Developed a holistic Digital approach for the Wine portfolio focused on digital 1-1 channel via Social Media & CRM structures.Reviewed more than 60% of product lines brand packaging and brand story along the wine series subcategories while promoting specific value added propositions (+10 years old, fresh, tanine reds etc.)

Strategic planning for Marketing and Trade activation, including Digital Strategy of all Beauty portfolio for "Selectives" market category.

Strategic Planning, Commercial policy design and implementation, Sales Channels Strategy, New Business Development, Digital Strategy and Activation ,CRM planning and implementation. ATL/BTL and PR planning. Media Budget and activation.

Leading the Strategic & Operational short-term & long-term plans for TCCC & local bottlers portfolio.Strategizing and activating in alignment with local bottlers teams on ATL & BTL levels while introducing new direct connection consumer projects via Global TCCC platforms (i.e Music, Olympics etc.)Managing the Pricing & Portfolio Commercial policy on behalf of TCCC and negotiated so as drafted local commercial policy inititives towards achieving sustanable long-term profitable growth.Designed and alligned the short-term and long-term Strategic Marketing activation planning and implementation with local bottler teams, owning the Marketing & Trade investments to fulfil Commercial plans & KPIs.

Managing the portfolio, NPD, activation & pricing Strategy for categories (Tomato products/Pummaro, Oils & Fats, Frozen products/Iglo, Cooking aids, Healthy products) having full P&L responsibility. Designing and executing the yearly Marketing & Trade Activation plans with full ATL & BTL responsibility to fulfil company and category targets in terms of Sales, Market Share % and financial results.Strategizing with Key Accounts on Channel and seasonal activations to pursue brand & sales development, so as penetration within consumer target groups.Launching of new SKU's in the Greek territory & introducing new localized products following NPD development phases.