I founded Hotpipe to optimize business operations through effective implementations of Zoho CRM and innovative tools.My experience encompasses:- Business process automation: I use automations to enhance the sales funnel from prospecting to post-sales, resulting in increased conversions and ROI;- Data-driven approach: I utilize Business Intelligence tools to gather strategic insights, enabling data-informed decisions and delivering exceptional experiences in sales, marketing, and support;- Strategic Zoho CRM implementation: I revolutionize business operations with precise Zoho CRM implementations, leading to more efficient workflows and enhanced outcomes;- Identification of growth opportunities: My strategic vision identifies chances to maximize results and improve business operations;- Seamless and intuitive integration: Specializing in no-code integrations, I lead implementations and craft intuitive solutions that unify processes, generating actionable insights for business success.

O GLA é uma plataforma e comunidade que instrumentaliza profissionais de marketing e growth com todas as habilidades necessárias para conseguir obter resultados relevantes para as empresas. Com aulas com as principais referências do mercado e convivência com profissionais que estão trilhando o mesmo caminho desenvolvimento, ser um membro da comunidade garante acesso a oportunidades únicas de aprendizado e networking. Data Growth, Product-Led Growth e Fundamentos de Growth são somente alguns das centenas de conteúdos disponíveis para os membros.

- Digital Marketing Management with a focus on retail and technology;- Responsible for structuring business processes, Business Intelligence, management tools, and business rules;- Implementation of Zoho CRM Suite (Recruit, Sign, Forms, Expense, Analytics, Marketing Automation, Pagesense);- Web development using Wordpress, Elementor, Webflow;- Leadership of Inside Sales (Outbound Marketing) and Inbound Marketing, including hiring an agency focused on growth;- Marketing Automations: email cadences, A/B testing;- Traffic generation, funnel conversions, and business opportunities;- Implementation of performance media channels;- Collaboration with the sales team for campaign strategies and lead tracking;- Creation of reports and measurement of results, as well as planning and defining customer acquisition strategies;- Utilization of prospecting tools such as Sales Navigator, Lusha, and Outreach.

- Creative direction of urban interventions;- Conceptualization of ideas for urban interventions based on agency briefings;- Creation of 2D and 3D layouts to implement ideas in public spaces;- Development of technical drawings and assessment of technical feasibility of projects;- Coordination of production in collaboration with suppliers;- Campaign planning for the promotion of interventions;- Creation and management of content on Facebook and Instagram social media platforms.Main accounts: Leroy Merlin, Asus, Carrefour, Johnson & Johnson, Converse, Hyundai.Main served agencies: Loducca, AlmapBBDO, M&C Saatchi, Terruá, Edelman Significa.