Ecommerce Specialist
As an Ecommerce Specialist at papponni, I have been responsible for managing and optimizing the online presence and sales performance of the company. I oversee the development and maintenance of the ecommerce platform, ensuring a seamless and user-friendly shopping experience for customers• Interacted with and sold to e-commerce customers and delivered prompt and courteous service.• Maintained working knowledge of company products, services and promotions.• Boosted online sales by implementing effective SEO strategies and optimizing product listings.• Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.• KPI analysis: sales, history, abandoned carts, analysis of categories in general and individual products.• Analysis of the customer journey: Identifying and resolving technical issues affecting website performance, ensuring seamless user experience for customers browsing and making purchases.• Streamlined order fulfilment processes, enhancing efficiency and reducing shipping timeframes.• Managed inventory levels for accurate stockkeeping, reducing backorders and maintaining customer satisfaction.• Configured, added and removed items and images to provide most accurate representation of products on company's web portal.• Analysed web analytics data to identify trends and make data-driven decisions for marketing initiatives.• Experience in content management: insertion, updating, highlighting and deleting products in store• Insertion of prices and descriptions• International experience working with different markets, analysing markets and trends.