Godfrey Parkin

Godfrey Parkin Email and Phone Number

Strategist; digital trailblazer in marketing, education, gaming; futurist; author. Co-founder Britefire, MindZu. @ Britefire
constantia, western cape, south africa
Godfrey Parkin's Location
Redhill, England, United Kingdom, United Kingdom
Godfrey Parkin's Contact Details

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About Godfrey Parkin

I’m a strategist with truly global, consistently disruptive business development experience. I have led corporate divisions and tech start-ups, and have worked with sales and marketing teams from retail to hospitality, financial services to FMCG. My past client list includes a big chunk of the Fortune Global 100.I was raised in Zambia, Zimbabwe and South Africa, joining Nielsen, a global US corporation, after graduation. In my late twenties Nielsen transferred me to Switzerland to lead their international management services division, where I successfully implemented major transformation initiatives with management teams in 40 countries. In the days of pre-internet personal computing, I pioneered data analysis via early "AI" expert systems, and created some of the first computer-based learning systems. Collaborating with some of the brightest minds on the planet, I founded digital start-ups in Zurich, London, Washington D.C. and Cape Town. I created educational computer games, avatar and virtual world technologies, digital sales and marketing techniques, e-learning systems and edtech apps.I’ve published several books on strategy, digital business, marketing and sales. I lead workshops in mastering disruption, and boot camps in digital marketing, and provide digital marketing consulting services to a wide spectrum of organisations. I’m on the faculty of USB-ED, and I host the Growth Hackers TV talk show. I’m also an Associate of the Centre for Innovative Leadership, and a regular speaker at conferences on digital marketing, disruption, strategy and future tech.Today at Britefire, I help leaders develop strategies to thrive in disruptive marketplaces. At MindZu we are disrupting traditional education with Virtual Adventure Learning, making math education accessible to even the most disadvantaged via the learner’s own phone. MindZu was a finalist in the 2020 Global EdTech Startup Awards (GESAwards), besting 3000 entrants from 80 countries.

Godfrey Parkin's Current Company Details
Britefire

Britefire

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Strategist; digital trailblazer in marketing, education, gaming; futurist; author. Co-founder Britefire, MindZu.
constantia, western cape, south africa
Website:
britefire.co.za
Employees:
5
Godfrey Parkin Work Experience Details
  • Britefire
    Ceo
    Britefire Apr 2006 - Present
    Cape Town Area, South Africa
    I lead a consulting and training company specialising in strategy, digital marketing and edtech. Britefire is a catalyst for innovation. Continually ahead of tech evolutions in my field, I and my team help organisations and executives worldwide to thrive in rapidly evolving, disrupted markets. I have run workshops in every aspect of digital strategy, digital marketing, social media marketing, growth hacking, omnichannel retail and sales, for thousands of executives and entrepreneurs. I have crafted e-learning solutions in strategy, sales and marketing for corporations like IBM, Boeing, the US Military, Honda, Cisco Systems, Ford, Kepner-Tregoe, Georgia Tech, American Express and Accenture, and spent decades facilitating in-company and public workshops in more than 30 countries. This breadth and depth of experience adds a unique blend of future-focused skills and insights to my clients' strategic thinking.Through our sister company, MindZu, our unique story-driven virtual-world learning experiences are breaking new ground in mobile math education, making quality learning accessible and fun for even the most disadvantaged teenagers.
  • Mindzu / Angaza Ltd
    Ceo And Cofounder
    Mindzu / Angaza Ltd Jan 2016 - Present
    Cape Town Area, South Africa
    At Angaza (t/a MindZu), I lead an edtech startup which is a global remote team. We disrupt education systems with Virtual Adventure Learning via the learner's own smartphone. Leveraging virtual worlds, characters and game challenges, we provide quality math education for as little as $4 per year, or free where ad sponsored. MindZu was a finalist in the Global EdTech Startup Awards (GESAwards), besting 3000 entrants from 80 countries. By making math education accessible to all, we multiply prosperity options and boost teens' quality of thinking. Zumath, our beta product, is complete and launching as a subscription service in the US. In localized forms it will become one of the curricula in our mobile school initiative rolling out across Africa and Asia. We're always interested in talking to enlightened educators, investors and merchandising or media partners.
  • Stellenbosch Business School Executive Development
    Faculty
    Stellenbosch Business School Executive Development Jan 2009 - Present
    Usb-Ed, Bellville, Cape Town
    I run programmes in digital strategy, digital marketing, and marketing wine online.
  • Metaview Group Gmbh
    Co-Founder
    Metaview Group Gmbh Mar 2016 - Mar 2017
    Switzerland
    MetaView develops innovative digital apps at the nexus of social networking, media streaming, mobile, and real-time data intelligence. The Torcch app gives you personal safety tools based on constantly-updated validated crime data. It gives you useful and inspiring advice from experts in personal safety. And it gives you local community support networks that you can shape around your interests. Torcch is a guide to the streets around you, revealing relevant information about your path ahead.
  • Mindrise Inc
    President
    Mindrise Inc 1999 - 2006
    Washington, D.C.
    Pioneered a business model for rapid development and licensing of enterprise-wide elearning programmes, building a blue-chip international corporate, government and academic clientele. Developed a parallel consulting practice with a focus on business strategy & digital marketing, and edtech & elearning.
  • Iir
    President
    Iir Feb 1998 - Aug 1999
    Washington D.C. Metro Area
    Started Virtual Interactive Networked Education (Vine), the e-learning company of International Institute for Research. The first company to integrate social-network knowledge sharing into online learning, and take blended learning to a new level. Specialised in the field of Project Management, in affiliation with ESI International and George Washington University.
  • Cyberclass (T/A Pepper'S Ghost Productions)
    Managing Director
    Cyberclass (T/A Pepper'S Ghost Productions) 1994 - 1998
    London, United Kingdom
    Founded and ran one of the first internet-based games development companies, based in London. Focused on gamified educational simulation. Developed creative properties and technologies for simulations, CGI, 3D animations, computer games, online virtual worlds. Developed and patented systems for creating photorealistic 3D avatars, digital animation systems, multi-threaded screenplays, and 3D pre-visualisation tools for the movie industry.
  • The Edge Corporation
    President
    The Edge Corporation 1988 - 1994
    Founded and ran The Edge Corporation, based in Switzerland. Company provided OD, marketing and business development services to an international corporate clientele, particularly in banking and securities. Leveraged nascent digital technologies to customize and deploy programmed learning systems globally. Created and licensed powerful skills development systems (including Customer First and Service Edge) which in some cases led to the doubling or tripling of client sales.
  • The Nielsen Company
    Vp International Management Services
    The Nielsen Company 1983 - 1988
    Headed International Management Services at A.C. Nielsen in Switzerland (global marketing research and consulting), providing marketing, business development and technology leadership to Nielsen companies and their clients in three dozen countries, as well as leading Nielsen's international management training school.
  • The Nielsen Company
    Client Services Executive
    The Nielsen Company 1979 - 1983
    Responsible for client service and sales at AC Nielsen marketing research company in Johannesburg and Cape Town. Provided data analysis, interpretation and consulting to clients in FMCG and retail sectors. Led recruitment and training of sales/consulting teams. Led the creation of the industry diploma training programme for the South African Market Research Association (SAMRA).
  • Aiesec
    National Committee President
    Aiesec Dec 1977 - Dec 1978
    Provided leadership to AIESEC South Africa, international business and economics student association. Led and grew the organisation through chaotic political pressures, and negotiated its continued membership of the international body during a time of concerted efforts to expel South Africa from the organisation.

Godfrey Parkin Skills

Digital Marketing Social Media Marketing Email Marketing Strategy Online Advertising Seo Marketing Digital Strategy Marketing Strategy Social Media Online Marketing Business Strategy Mobile Marketing Entrepreneurship Management Direct Marketing Social Networking Brand Development Leadership Market Research Digital Media Analytics Tourism Public Relations Mobile Devices Marketing Management User Experience Web Marketing E Learning Ppc Organizational Development Public Speaking Conference Speaking Marketing Research Luxury Goods Reputation Management Multi Channel Retail Global Business Development Culture Change Destination Marketing Online Reputation Management Future Trends Corporate Development International Business Usability Testing Social Marketing E Commerce Consulting Omnichannel Strategy Edtech

Godfrey Parkin Education Details

Frequently Asked Questions about Godfrey Parkin

What company does Godfrey Parkin work for?

Godfrey Parkin works for Britefire

What is Godfrey Parkin's role at the current company?

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What schools did Godfrey Parkin attend?

Godfrey Parkin attended University Of Cape Town.

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Godfrey Parkin has skills like Digital Marketing, Social Media Marketing, Email Marketing, Strategy, Online Advertising, Seo, Marketing, Digital Strategy, Marketing Strategy, Social Media, Online Marketing, Business Strategy.

Who are Godfrey Parkin's colleagues?

Godfrey Parkin's colleagues are Karen Parkin, Ghislaine Poilly.

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