Garrett Pasono Email & Phone Number

Rutherford, Nj, Us

Livingston, New Jersey, United States

Responsible for creating and guiding the creation of a technical strategy to achieve OKRs, exceeds client expectations, and promoting ongoing craft development. As a Subject Matter Expert (SME) of technical marketing strategy, I’m tasked with creating a customized technical marketing strategy for the account and oversee its performance for the duration of the program using analytical tools to measure the impact. Within this role, I also consult and lead the execution of technical marketing strategies in alignment with the Fortune 500 Brands. Also, I serve as the technical client-facing lead to effectively communicate the opportunity for, and value of, website changes, updates, social changes, paid ad opportunities, and performance recommendations.

Responsible for building and nurturing a strong relationship across key accounts at Terakeet. Lead point of contact for all key client matters, anticipating the client’s needs and working with the project manager and delivery team to ensure deadlines for the multiple customers are met and successful. Proactive business and industry analysis of client data to expand relationship to additional business solutions with Terakeet. Plans, forecasts, and/or approves tactics that support program success; ensures consistent performance against client goals; delegates activity, set expectations and oversees prioritization of work.

Lead a team of outreach specialists while being tasked with tactical ideation and implementation. While overseeing the success of our strategies, team growth was at the forefront of the role. Conducted monthly performance and career reviews to help team members grow and set career goals for themselves.

Given a larger leadership role and more ownership of the account being worked on. Responsible for leading the ideation, creation, and implementation processes of digital strategies and content, as well as continuing to conduct strategic outreach.

Syracuse, New York

Conducted strategic outreach on behalf of major brands with the goal of driving organic traffic to specific pages on their site and in turn, improving their SEO visibility. We achieve this by creating relevant digital campaigns and content for online influencers.

Career And Professional Readiness Center

~Coordinated the promotions of different programs and seminars through social media and traditional marketing means.~Created two semester-long marketing plans to manage and track the marketing of the programs and seminars.~Created and delivered presentations to students as well as faculty/staff to help promote our different programs.

~Wrote game and feature stories for the website for all major U.S. leagues~Covered a New York City FC (MLS) game at Yankee Stadium for H4-Entertainment~Drafted the first marketing plan to improve sponsorship for the website and magazine~Established valuable relationships with other sports media members across the country

~Called various club and Division I basketball games over the air (both color and play-by-play)~Read the sports news for the Monday afternoon, on-air news cast~Hosted the weekly, on-air, sports talk show~WSBU The Buzz was ranked the #5 best college radio station in the country for 2015.

~Researched sports topics for relevant stories~Contributed game and feature stories for the website~Lead the website in post views for NBA stories (New York Knicks)

~Created the daily Game Day publication for the NYCBL website~Researched past statistics and game stories to create a new feature category in the publication~Compiled and recreated the team schedules for the 2014 season Media Guide

Master Of Arts (M.A.), Integrated Marketing Communication

Created a full integrated marketing plan and proposal for my client, the Rochester Rhinos. The Rhinos are a professional soccer team that.

Bachelor Of Arts (B.A.), Journalism And Mass Communication, Spanish Minor

Activities and Societies: Student Academic Advisory Committee, club soccer, Intramural basketball, hockey, and dodgeball. Allegany street.