G. Pier Bos Email & Phone Number

New York City Metropolitan Area

New York, New York, United States

Greater New York City Area

• Responsible for developing data-driven acquisition and engagement strategies across web and social platforms • Developed and managed regional advertising efforts on Facebook supporting rapid growth into new territories• Launched an Alexa skill enabling voice search for local events

Greater New York City Area

• Led account, creative and strategy teams on the development of digital content across Twitter, Pinterest and Vine• Worked closely with partner agencies (PR and shopper marketing)

New York, Ny

• Aligned the account services and project management disciplines, resulting in profitable and pleasant production• Maintained and optimized promotional iOS, Android and WebKit applications live in 20+ countries• Fostered creative development, management, analysis and modification of eCRM efforts • Organized account, design, UX, development and QA teams to accomplish end-to-end website rebuilds• Worked closely with development, design, brand and eMarketing teams to create responsive digital properties

Greater New York City Area

Novartis Patient Adherence• Developed an unbranded digital eCRM program for kidney and liver transplant patients

Managed our relationships with multiple brand teams across a spectrum of therapeutic areas.Created strategic non-personal promotion marketing plans with client brand and eMarketing teams to develop interactive educational case studies and market research surveys for web and mobile applications/platforms.Brands- Namenda, Teflaro, Savella, Dificid, RibaPak, NucyntaER, Zytiga, Humalog, Zyprexa, Cymbalta• Created strategic marketing plans with client brand and eMarketing teams to develop interactive educational case studies and market research surveys driving physician engagement via web and mobile • Developed client services SOP’s for all primary processes including production, marketing, analytics and reporting

• Successfully integrated agency and client teams in support of 2010 planning strategy• Established and expanded the development of a data-driven acquisition email campaign • Analyzed direct response testing strategy and optimization of marketing activities across channels • Managed six Account Associates to execute client initiatives

• Worked closely with clients to develop acquisition, retention and utilization efforts across multiple platforms• Encouraged the execution of all Credit Card interactive and direct-mail initiatives• Managed a team of four, executing 50+ tactics per month

Pitney Bowes- Corporate Advertising and Pitney Bowes Direct• Managed cross-functional teams to plan, execute, track and optimize an online marketing strategy utilizing search, banners, emails and landing pages• Initiated and analyzed an OOH/SMS text business-to-business eCRM campaign• Responsible for agency financials, including forecasting revenue, staff plans and scope-of-work creation and analysisAbbott Laboratories- Kaletra DTC• Led the development process and implementation of a multi-channel national grassroots campaign including web, print, OOH and CRM in cooperation with Earvin “Magic” Johnson and the Magic Johnson Foundation resulting in over 89,000 enrollments/advocates and close to 280,000 impressions

Pfizer- Lipitor DTC• Assisted in the creative development, production and regulatory approval of national TV and print campaignsCitigroup- Commercial and Investment Bank, Private Bank (September 2005-November 2005)• Worked closely with the client to manage international print and broadcast production

B.A., History

Education record

Education record

Education record