My role is to develop comprehensive marketing strategies to enhance brand visibility, drive customer engagement and achieve business growth objectives focusing on the following:• Lead and mentor the marketing team, fostering a collaborative and results-driven environment, while ensuring clear direction and support for their professional growth.• Design and oversee the execution of integrated marketing campaigns, including digital, social, email, and traditional media, ensuring alignment with brand objectives and target audience.• Conduct thorough market research to identify industry trends, consumer behavior, and competitive positioning, leveraging insights to adjust strategies and enhance marketing efforts.• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize return on investment (ROI) while tracking and analyzing spending effectiveness.• Safeguard and develop the company’s brand identity, ensuring consistent messaging across all platforms and customer touchpoints.

Develop consumer-led campaigns that drive performance, brand empathy and create loyal customers. Translate marketing briefs into actionable creative briefs that lead to cohesive and on-brand campaigns across advertising, packaging, displays, D2C, Etail, Social, Email and Video. Lead and mentor our Digital, CPG Production, Copywriting and Print teams as well as our agencies and freelancers. Incorporate AI content into creative process. Main liaison to multiple vendors, retailers and other teams that interact with creative team. Partner with outside advertising agency and confirm that style guide, governance and compliance are adhered to. Mentor and succession planning for 10 employees.

Managed and ensured creative uniformity across internal and external resources including designers, copywriters, strategists, agencies, UI/UX developers and other creatives needed to produce best in-class work – D2C and B2B. Prioritized quality and integrity throughout the creative process. Directed the execution of holistic brand principles across creative campaigns at all consumer touchpoints - ranging from Social, Packaging, Email, Displays, Video, Social, Signage, Ecommerce and Experiential. Integrated creative efforts with overall business strategy.

Creative and Performance Director, leading a team that focused on original and “out-of-the- box” content for all advertising and marketing via digital/creative strategy, D2C, Customer Acquisition, Video, Native Advertising and Digital Content. Our team created a forward thinking (and patented) email testing framework that helped cut down workload while increasing relevance and performance.Led all creative initiatives, UI/UX development, data analytics for campaigns and copy writing with emphasis on breakthroughs in email, mobile, landing pages, affiliate marketing and optimized micro websites that incorporated strong direct response elements.

Contract work at startup beauty company producing premium quality skincare products for direct to consumer and retail sales. Created all print advertising including while fostering relationships with natural industry publications to help grow the customer base, expand awareness and increase online sales. Produced POP concepts for brick-and-mortar presence and re-launched the website using optimized navigation. Created a social media presence.

Directed all creative and consumer content and touch-point aspects of DisneyStore.com and MarvelShop.com (including desktop and app UI/UX and taxonomy) to increase conversion and ensure overall brand integrity, marketing and sales objectives while maintaining the overall D2C Disney experience. Maintaining brand consistency across multiple platforms emphasized my ability to pivot and work with and lead people towards successful outcomes. Managed the Design, Interactive Video, Email and Copywriting teams totaling 15 and developed the online digital style guide to maintain brand integrity of all licenses while providing a uniquely Disney experience.

Marketing Director of E-business for a $39 billion dollar variable annuities company; directed the marketing, creative, business and technology aspects of the e-business division from a user centric standpoint to ensure overall brand integrity, marketing and sales objectives as well as overall corporate objectives in the launch of three Dalbar Award winning B2B and B2C websites. Utilized multivariate and A/B testing coupled with analytics for developing wire frames, look, feel and navigation/information architecture. Directly managed and negotiated with outside creative resources and vendors.

Helped identify/implement creative/advertising cost savings, business creation, new product development, brand and advertiser style guides. Led creative team of 6 members for all Consumer Packaged Goods (CPG) design and production across 6 brands – POP, Trade Shows and managed external vendors.