Geoff Pedder

Geoff Pedder Email and Phone Number

Senior Brand Strategist @ Human Magic
Blandford Forum, GB
Geoff Pedder's Location
Blandford Forum, England, United Kingdom, United Kingdom
Geoff Pedder's Contact Details

Geoff Pedder personal email

Geoff Pedder phone numbers

About Geoff Pedder

Employer branding; employee experience; actionable insights; great relationships. These are the things I'm passionate about.I'm experienced in employer branding, recruitment communications, employee engagement & marketing, research-led employer insight, project management, digital strategy, media buying.I'm particularly enthusiastic about the entire employee experience; from initial pre-hire contact, throughout the candidate journey, and ongoing employee engagement. I value good relationships within businesses and approach everything with enthusiasm.

Geoff Pedder's Current Company Details
Human Magic

Human Magic

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Senior Brand Strategist
Blandford Forum, GB
Website:
ph-creative.com
Employees:
79
Geoff Pedder Work Experience Details
  • Human Magic
    Senior Brand Strategist
    Human Magic
    Blandford Forum, Gb
  • Chatter Communications
    Employer Brand Strategist
    Chatter Communications Feb 2023 - Sep 2024
    Leeds, England, United Kingdom
    Primarily consulting on Employer Brand and EVP projects.This means designing and delivering research projects, gathering insights, crafting propositions, and advising on creative development and activation strategies.It's a collaborative role, working alongside client services, creative, business development, in addition to third party vendors such as contractors, survey panel providers, and external software companies.
  • Ca3
    Implementation Manager
    Ca3 Jul 2021 - Feb 2023
    London, England, United Kingdom
    My focus at CA3 was on Eli, an award-winning onboarding technology. Due to the wide-ranging possibilities and levels of personalisation that Eli offers, it was my responsibility to ensure that the system was configured and built in exactly the way that delivers what each client needs. This includes: Setup behind the scenes, ensuring the servers and foundations of the site are ready;Front-end configuration - building the site map, adding content, configuring emails;And… Show more My focus at CA3 was on Eli, an award-winning onboarding technology. Due to the wide-ranging possibilities and levels of personalisation that Eli offers, it was my responsibility to ensure that the system was configured and built in exactly the way that delivers what each client needs. This includes: Setup behind the scenes, ensuring the servers and foundations of the site are ready;Front-end configuration - building the site map, adding content, configuring emails;And importantly, continuing to work with the client post-launch to ensure they're satisfied with the experience the platform is delivering.Onboarding is a vital part of the candidate life cycle and is crucial to ensuring the best start possible to employees. Show less
  • Freelance
    Freelance Consultant: Employer Branding, Research & Insight
    Freelance Nov 2020 - Jul 2021
    Design and delivering of research and insight projects across Employer Brand related projects. This includes quantitative and qualitative research across the following areas: Survey design and creation; Discussion guide design and creation; In-person and virtual focus groups facilitation; 121 interview facilitation; Desk research covering Market intelligence and Competitor Analysis; Analysis of data from multiple sources; Insight gathering to inform business decisions; Presentation of… Show more Design and delivering of research and insight projects across Employer Brand related projects. This includes quantitative and qualitative research across the following areas: Survey design and creation; Discussion guide design and creation; In-person and virtual focus groups facilitation; 121 interview facilitation; Desk research covering Market intelligence and Competitor Analysis; Analysis of data from multiple sources; Insight gathering to inform business decisions; Presentation of findings to key senior stakeholders. Show less
  • Talent Works International
    Lead Brand Strategy Consultant
    Talent Works International Mar 2019 - Nov 2020
    Northampton
    Designing and delivering global research projects, with a focus on providing insight and recommendations for both short and long-term success.This includes quantitative and qualitative research across the following areas (but isn't limited to):* Survey design and creation* Discussion guide design and creation* In-person and virtual focus groups* 121 interviews* Desk research covering Market intelligence; Candidate awareness; Competitor Analysis* Analysis of data… Show more Designing and delivering global research projects, with a focus on providing insight and recommendations for both short and long-term success.This includes quantitative and qualitative research across the following areas (but isn't limited to):* Survey design and creation* Discussion guide design and creation* In-person and virtual focus groups* 121 interviews* Desk research covering Market intelligence; Candidate awareness; Competitor Analysis* Analysis of data from multiple sources* Insight gathering to inform business decisions* Presentation of findings to key senior stakeholdersThe focus of our work is on creating and developing EVP (employer value proposition) frameworks, so once the research cycle is completed and insights formed, my role is then to create this proposition for our clients, including key statements, proposition pillars, internal/external evidence, and value development.This role requires me to work closely with other departments - client services, creative, business development, sourcing, in addition to third party vendors such as contractors, survey panel providers, and external software companies.Here are a few examples of the projects I've worked on:Akamai: https://bit.ly/35LDVi7 & https://bit.ly/3mx7XfrAmadeus: https://bit.ly/2FRVHFOMews Systems: https://bit.ly/3cexghUNationwide: https://bit.ly/3cf42iHTaboola: https://bit.ly/2ZMcktC Show less
  • Talent Works International
    Lead Consultant (Brand & Insight)
    Talent Works International Mar 2016 - Mar 2019
    Northampton, United Kingdom
    Project design, research methodology, research, analysis and insight, framework development and output testing.My time at Talent Works has seen me work with a wide variety of clients in global locations, across a range of industries including technology, finance, pharmaceutical, FMCG, catering, retail and defence.
  • Talent Works International
    Brand And Insight Consultant
    Talent Works International Mar 2014 - Mar 2016
    Northampton, United Kingdom
    I am responsible for the delivery of key brand and insight projects. My time at Talent Works has seen me work with a wide variety of clients in global locations. This includes, but is not limited to: Bristol-Myers Squibb, Deutsche Bank, Santander, Primark, Barclays, CEWE, Freshfields, HSBC, European Investment Bank, BNP Paribas, Vodafone, RBS, Aviva, Dunkin Donuts, Prudential, Ericsson, Unibet, Virgin Media, and Synchrony Financial.
  • Havas People
    Account Manager (Freelance)
    Havas People Jan 2014 - Mar 2014
    London, United Kingdom
    As an Account Manager, I manage a set of clients and their campaigns. This includes the delivery of tactical solutions and to plan, execute, and finalise projects according to strict deadlines and within budget. I work across a variety of accounts, including Deloitte, British American Tobacco, TfL and the House of Commons.I have worked on a range of campaigns, including an agency-first client webinar that was live-streamed on YouTube, and a digital corporate brochure using… Show more As an Account Manager, I manage a set of clients and their campaigns. This includes the delivery of tactical solutions and to plan, execute, and finalise projects according to strict deadlines and within budget. I work across a variety of accounts, including Deloitte, British American Tobacco, TfL and the House of Commons.I have worked on a range of campaigns, including an agency-first client webinar that was live-streamed on YouTube, and a digital corporate brochure using fully-adaptable, multi-platform innovative functionality. Show less
  • Graduate Prospects
    Account Manager
    Graduate Prospects Nov 2012 - Dec 2013
    London, United Kingdom
    Managing a territory of clients that vary from advertising agencies to professional bodies, and from large law firms to public sector departments, I am responsible for ensuring that each of their graduate recruitment needs are met, whilst achieving sales targets.Prospects is the largest, and official, graduate publisher in the UK, and it's vital that this is communicated in the correct way to clients, which is where my relationship-building and consultative sales skills come to the fore.
  • Sas
    Digital Media Strategist
    Sas May 2011 - Nov 2012
    London, United Kingdom
    My role is focussed on providing clients with digital media strategies for their recruitment marketing needs. Key elements of this involve advising clients on the most relevant advertising platforms.Working with truly global clients, this involves implementing campaigns with partners worldwide and working as part of a constantly-growing team. As such, ensuring that the right processes are in place is crucial.
  • Euro Rscg Riley
    Interactive Media Consultant
    Euro Rscg Riley Jan 2008 - May 2011
    London, United Kingdom
    The main focus of my role is to work with clients on their digital strategies, discussing solutions using a consultative approach. A key part of this is advising clients on the best places to advertise their campaigns and how best to integrate on & offline media using consistent messaging in line with their brand and tone of voice.As part of this I work alongside a variety of teams - search, analysis, planning, creative, client services and web development, to ensure the right approach… Show more The main focus of my role is to work with clients on their digital strategies, discussing solutions using a consultative approach. A key part of this is advising clients on the best places to advertise their campaigns and how best to integrate on & offline media using consistent messaging in line with their brand and tone of voice.As part of this I work alongside a variety of teams - search, analysis, planning, creative, client services and web development, to ensure the right approach is being taken.Social media is at the forefront of my role and discussing how to engage a company's brand with their audience using these channels is a key element. Show less
  • Stafford Long
    Account Manager
    Stafford Long Aug 2005 - Dec 2007
    London, United Kingdom
  • Tmp Worldwide
    Account Executive
    Tmp Worldwide 2004 - 2006
    London, United Kingdom
  • Bartlett Scott Edgar
    Account Executive
    Bartlett Scott Edgar 2000 - 2003
    London, United Kingdom

Geoff Pedder Skills

Digital Strategy Digital Media Media Planning Advertising Digital Marketing Online Advertising Social Media Sem Recruitment Advertising New Media Online Marketing Strategy Integrated Marketing Crm Customer Relationship Management Marketing Communications Email Marketing Seo Google Analytics B2b Brand Development Web Analytics Employer Branding Copywriting Ppc Direct Marketing Market Research Research Design Online Research Social Networking Facebook Social Media Marketing Media Buying Mobile Marketing Stakeholder Analysis

Frequently Asked Questions about Geoff Pedder

What company does Geoff Pedder work for?

Geoff Pedder works for Human Magic

What is Geoff Pedder's role at the current company?

Geoff Pedder's current role is Senior Brand Strategist.

What is Geoff Pedder's email address?

Geoff Pedder's email address is ge****@****ail.com

What is Geoff Pedder's direct phone number?

Geoff Pedder's direct phone number is +4477305*****

What skills is Geoff Pedder known for?

Geoff Pedder has skills like Digital Strategy, Digital Media, Media Planning, Advertising, Digital Marketing, Online Advertising, Social Media, Sem, Recruitment Advertising, New Media, Online Marketing, Strategy.

Who are Geoff Pedder's colleagues?

Geoff Pedder's colleagues are John Mcnally, Maria Molina, Zoë Herman, Neil Dutton, Adam Dowd, Noor Walia, Daniel Bond.

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