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Employer branding; employee experience; actionable insights; great relationships. These are the things I'm passionate about.I'm experienced in employer branding, recruitment communications, employee engagement & marketing, research-led employer insight, project management, digital strategy, media buying.I'm particularly enthusiastic about the entire employee experience; from initial pre-hire contact, throughout the candidate journey, and ongoing employee engagement. I value good relationships within businesses and approach everything with enthusiasm.
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Senior Brand StrategistHuman MagicBlandford Forum, Gb -
Employer Brand StrategistChatter Communications Feb 2023 - Sep 2024Leeds, England, United KingdomPrimarily consulting on Employer Brand and EVP projects.This means designing and delivering research projects, gathering insights, crafting propositions, and advising on creative development and activation strategies.It's a collaborative role, working alongside client services, creative, business development, in addition to third party vendors such as contractors, survey panel providers, and external software companies. -
Implementation ManagerCa3 Jul 2021 - Feb 2023London, England, United KingdomMy focus at CA3 was on Eli, an award-winning onboarding technology. Due to the wide-ranging possibilities and levels of personalisation that Eli offers, it was my responsibility to ensure that the system was configured and built in exactly the way that delivers what each client needs. This includes: Setup behind the scenes, ensuring the servers and foundations of the site are ready;Front-end configuration - building the site map, adding content, configuring emails;And… Show more My focus at CA3 was on Eli, an award-winning onboarding technology. Due to the wide-ranging possibilities and levels of personalisation that Eli offers, it was my responsibility to ensure that the system was configured and built in exactly the way that delivers what each client needs. This includes: Setup behind the scenes, ensuring the servers and foundations of the site are ready;Front-end configuration - building the site map, adding content, configuring emails;And importantly, continuing to work with the client post-launch to ensure they're satisfied with the experience the platform is delivering.Onboarding is a vital part of the candidate life cycle and is crucial to ensuring the best start possible to employees. Show less -
Freelance Consultant: Employer Branding, Research & InsightFreelance Nov 2020 - Jul 2021Design and delivering of research and insight projects across Employer Brand related projects. This includes quantitative and qualitative research across the following areas: Survey design and creation; Discussion guide design and creation; In-person and virtual focus groups facilitation; 121 interview facilitation; Desk research covering Market intelligence and Competitor Analysis; Analysis of data from multiple sources; Insight gathering to inform business decisions; Presentation of… Show more Design and delivering of research and insight projects across Employer Brand related projects. This includes quantitative and qualitative research across the following areas: Survey design and creation; Discussion guide design and creation; In-person and virtual focus groups facilitation; 121 interview facilitation; Desk research covering Market intelligence and Competitor Analysis; Analysis of data from multiple sources; Insight gathering to inform business decisions; Presentation of findings to key senior stakeholders. Show less
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Lead Brand Strategy ConsultantTalent Works International Mar 2019 - Nov 2020NorthamptonDesigning and delivering global research projects, with a focus on providing insight and recommendations for both short and long-term success.This includes quantitative and qualitative research across the following areas (but isn't limited to):* Survey design and creation* Discussion guide design and creation* In-person and virtual focus groups* 121 interviews* Desk research covering Market intelligence; Candidate awareness; Competitor Analysis* Analysis of data… Show more Designing and delivering global research projects, with a focus on providing insight and recommendations for both short and long-term success.This includes quantitative and qualitative research across the following areas (but isn't limited to):* Survey design and creation* Discussion guide design and creation* In-person and virtual focus groups* 121 interviews* Desk research covering Market intelligence; Candidate awareness; Competitor Analysis* Analysis of data from multiple sources* Insight gathering to inform business decisions* Presentation of findings to key senior stakeholdersThe focus of our work is on creating and developing EVP (employer value proposition) frameworks, so once the research cycle is completed and insights formed, my role is then to create this proposition for our clients, including key statements, proposition pillars, internal/external evidence, and value development.This role requires me to work closely with other departments - client services, creative, business development, sourcing, in addition to third party vendors such as contractors, survey panel providers, and external software companies.Here are a few examples of the projects I've worked on:Akamai: https://bit.ly/35LDVi7 & https://bit.ly/3mx7XfrAmadeus: https://bit.ly/2FRVHFOMews Systems: https://bit.ly/3cexghUNationwide: https://bit.ly/3cf42iHTaboola: https://bit.ly/2ZMcktC Show less -
Lead Consultant (Brand & Insight)Talent Works International Mar 2016 - Mar 2019Northampton, United KingdomProject design, research methodology, research, analysis and insight, framework development and output testing.My time at Talent Works has seen me work with a wide variety of clients in global locations, across a range of industries including technology, finance, pharmaceutical, FMCG, catering, retail and defence. -
Brand And Insight ConsultantTalent Works International Mar 2014 - Mar 2016Northampton, United KingdomI am responsible for the delivery of key brand and insight projects. My time at Talent Works has seen me work with a wide variety of clients in global locations. This includes, but is not limited to: Bristol-Myers Squibb, Deutsche Bank, Santander, Primark, Barclays, CEWE, Freshfields, HSBC, European Investment Bank, BNP Paribas, Vodafone, RBS, Aviva, Dunkin Donuts, Prudential, Ericsson, Unibet, Virgin Media, and Synchrony Financial. -
Account Manager (Freelance)Havas People Jan 2014 - Mar 2014London, United KingdomAs an Account Manager, I manage a set of clients and their campaigns. This includes the delivery of tactical solutions and to plan, execute, and finalise projects according to strict deadlines and within budget. I work across a variety of accounts, including Deloitte, British American Tobacco, TfL and the House of Commons.I have worked on a range of campaigns, including an agency-first client webinar that was live-streamed on YouTube, and a digital corporate brochure using… Show more As an Account Manager, I manage a set of clients and their campaigns. This includes the delivery of tactical solutions and to plan, execute, and finalise projects according to strict deadlines and within budget. I work across a variety of accounts, including Deloitte, British American Tobacco, TfL and the House of Commons.I have worked on a range of campaigns, including an agency-first client webinar that was live-streamed on YouTube, and a digital corporate brochure using fully-adaptable, multi-platform innovative functionality. Show less -
Account ManagerGraduate Prospects Nov 2012 - Dec 2013London, United KingdomManaging a territory of clients that vary from advertising agencies to professional bodies, and from large law firms to public sector departments, I am responsible for ensuring that each of their graduate recruitment needs are met, whilst achieving sales targets.Prospects is the largest, and official, graduate publisher in the UK, and it's vital that this is communicated in the correct way to clients, which is where my relationship-building and consultative sales skills come to the fore. -
Digital Media StrategistSas May 2011 - Nov 2012London, United KingdomMy role is focussed on providing clients with digital media strategies for their recruitment marketing needs. Key elements of this involve advising clients on the most relevant advertising platforms.Working with truly global clients, this involves implementing campaigns with partners worldwide and working as part of a constantly-growing team. As such, ensuring that the right processes are in place is crucial. -
Interactive Media ConsultantEuro Rscg Riley Jan 2008 - May 2011London, United KingdomThe main focus of my role is to work with clients on their digital strategies, discussing solutions using a consultative approach. A key part of this is advising clients on the best places to advertise their campaigns and how best to integrate on & offline media using consistent messaging in line with their brand and tone of voice.As part of this I work alongside a variety of teams - search, analysis, planning, creative, client services and web development, to ensure the right approach… Show more The main focus of my role is to work with clients on their digital strategies, discussing solutions using a consultative approach. A key part of this is advising clients on the best places to advertise their campaigns and how best to integrate on & offline media using consistent messaging in line with their brand and tone of voice.As part of this I work alongside a variety of teams - search, analysis, planning, creative, client services and web development, to ensure the right approach is being taken.Social media is at the forefront of my role and discussing how to engage a company's brand with their audience using these channels is a key element. Show less -
Account ManagerStafford Long Aug 2005 - Dec 2007London, United Kingdom -
Account ExecutiveTmp Worldwide 2004 - 2006London, United Kingdom -
Account ExecutiveBartlett Scott Edgar 2000 - 2003London, United Kingdom
Geoff Pedder Skills
Frequently Asked Questions about Geoff Pedder
What company does Geoff Pedder work for?
Geoff Pedder works for Human Magic
What is Geoff Pedder's role at the current company?
Geoff Pedder's current role is Senior Brand Strategist.
What is Geoff Pedder's email address?
Geoff Pedder's email address is ge****@****ail.com
What is Geoff Pedder's direct phone number?
Geoff Pedder's direct phone number is +4477305*****
What skills is Geoff Pedder known for?
Geoff Pedder has skills like Digital Strategy, Digital Media, Media Planning, Advertising, Digital Marketing, Online Advertising, Social Media, Sem, Recruitment Advertising, New Media, Online Marketing, Strategy.
Who are Geoff Pedder's colleagues?
Geoff Pedder's colleagues are John Mcnally, Maria Molina, Zoë Herman, Neil Dutton, Adam Dowd, Noor Walia, Daniel Bond.
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Geoff Pedder
London1cinesite.co.uk -
Geoffrey Pedder
Massachusetts, United States
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