Gary Penn Email & Phone Number

Greater Miami Area, Fl, Us

We grow companies. Our Collective solves challenges across business, brand, product, executive recruiting, and technology. We have developed a flat, flexible, and efficient model that allows us to support our clients by providing top-down leadership that drives change and accelerates growth, subject matter experts that can execute challenging tasks, and the ability to find and help build top-tier in-house teams through our network.We believe our approach is the future of work. We have reinvented the traditional company by removing traditional hierarchies, unnecessary costs, and a business model that breed inflexibility. Our approach attracts multi-disciplinary leaders and entrepreneurial free thinkers that self-manage and solve meaningful challenges for our clients. The approach that sparked our company will revolutionize yours.In my role at Chameleon, I lead digital and growth teams to drive revenue for clients in the DTC, marketplace and eCommerce spaces. I specialize in digital strategy, technical solutions and execution, vendor selection, program management, technology & talent assessment, team building, cross-functional alignment, digital marketing, site optimization, operations, customer acquisition, and interim leadership.As a Partner at Chameleon Collective, key focus areas include:• CxO Led Evaluation and Recommendations (CLEAR) Assessments• Interim leadership roles (interim technology leader, Interim Head of eCommerce/DTC)• Strategy and execution of complex technical integrations and parallel program management to enable technology to unlock growth for businesses and teams• Digital transformation, organizational design and transition

Greater Miami Area, Fl, Us

Greater Miami Area, Fl, Us

Greater Miami Area, Fl, Us

Penn Digital, LLC is an independent digital consulting firm with a focus on brand-based eCommerce practice and digital strategy. Serving in all capacities to build the foundation of digital practice for brands including talent assessment, staff augmentation, outbound marketing strategy, platform assessment and implementation, site optimization and more.

Carlsbad, California, Us

Reporting to the CEO as a member of the Executive Team, full ownership for planning, growing and leading a cross-functional direct to consumer team focused on the best digital experience for Nixon’s customers and Adidas license brand(s) in all regions of the world. Responsibilities include digital marketing, customer acquisition and site experience, P&L, metrics and social -- delivering growth and profitability. Purview includes site operations, content creation and translation, backend and front-end development (Salesforce Commerce Cloud platform), digital marketing, user experience in both UX and UI, QA and marketplaces both multiple brands on four continents.Own and operate the global marketplace team for the enterprise including markets in North America, Australia, Europe, Japan and China. Leader of marketplace channel expansion and head up the marketplace steering committee.

Carlsbad, California, Us

Team leader, reporting to CMO, for a cross-functional team of 30+ employees overseeing digital marketing, customer service, operations, creative and development. Strategized and hired a team of e-Commerce professionals to ramp the direct to consumer business from ~$18mm in 2014 to ~$50mm in 2017. Accelerated direct to consumer growth by partnering across catalog, store and online consumer channels. Directed the expansion of the digital marketing team and strategic investments therein. Drove strategy and expansion of a Magento-platform in-house agile development team and web-focused creative team handling all aspects of the customer journey. Direct a high-performing Customer Service team and call center. Directed implementation of global digital DTC expansion. Active member of prAna’s Strategic Leadership Forum (SLF)2016 Graduate of Columbia’s executive management training program (LEAP)2016 prAna Employee of the Year - "Synergy" Award2017 Direct to Consumer Expansion - Charter Leader

Gardena, California, Us

Reported to CEO & CMO as the leader of the e-Commerce division. Drove double-digit growth by instituting new workflow, installing an A-team and managing the P&L for consumer direct online. Implemented or improved mobile and desktop flow to raise online conversion. Determined long-term business and organizational structure. Developed a comprehensive enterprise social strategy, commerce platform strategy and expanded distribution channels to increase revenue. Grew the direct to consumer business from $12mm in 2012 to $22+mm in 2015.Team & Platform - Implemented Demandware platform to reduce costs, add agility and improve merchandising online. Built an A-level team of core subject matter experts to drive sustainable growth. Omnichannel - Lead digital, warehouse and brick & mortar multi-channel sales initiatives including the planning and development of reserve-in-store and ship-from-anywhere. Digital Marketing - Provided the core strategy to rebuild the digital marketing program from the ground up. Directed marketing campaigns across channels (SEM, SEO, Display/Retargeting, Affiliate, Email). Mobile - Lead teams in development of a mobile strategy and design. Identified opportunities for new mobile initiatives, features, and business requirements for m-commerce and A/B testing. Business - Managed the e-Commerce budget and formed partnerships to exceed revenue and company-wide profit targets. Initiated best practices for e-business opportunities through continuous education and keeping abreast of trends and innovation both within the team and on a personal level.

Huntington Beach, California, Us

Founded a new department to direct Quiksilver’s web strategy across all brands. Worked under CIO to align e-Commerce and interactive teams. Directed seven B2C e-Commerce launches in a multi-million dollar partnership with GSI Commerce for Quiksilver, Roxy and DC Shoes. Led campaign development and UI for all Quiksilver brands generating $50MM+/annum in B2C revenue.Program Manager for an international B2C implementation of Oracle ATG Commerce and led interaction and information design to drive a single code base across brands. End-to-end capital budget responsibility. Coordinated Enterprise Architects, Art Directors and Developers in high-visibility capital project spanning 50+ resources with Board-level oversight. Directed SEO strategy, email segmentation planning and global site naming and WMT strategy with partner agencies.Acting Program Manager and IT liaison for multi-million dollar B2B in-house development project chartered by the Board of Directors as part of a margin-improvement taskforce. Leveraged 100% internal resources, .NET open-source framework and existing site designs from B2C to create a robust B2B system with near-zero capital investment. Implemented policy and procedure for global domain acquisition, analytics and email campaign management. Directed development of custom Product Management (PIM) toolset for merchants, marketers and retail/wholesale management teams to enable internal users to get data to the consumer on a timely basis, in a simple interface without prior training. Architected global infrastructure, bandwidth, caching and data center presence as well as a new global centralized CMS across brands.

Directed the expansion of Shimano’s global web presence from two hosted servers to a self-managed redundant, mission-critical 24x7 eBusiness environment. Managed the coordination and centralization of all web assets worldwide into a secure architecture. Project lead for domain trademark acquisition obtaining 150+ domains in over 40 countries. Managed vendor relations including co-location, site maintenance and response, domain acquisition, domain registration, legal, encryption, database and backup. Technical lead for research, architecture and contract negotiation with B2B (Blue Martini) and content management software vendors. Supervised SAN integration coordinating multiple vendors, nationwide, to provide a robust, clustered architecture to meet Shimano’s growing global data capacity requirements. Managed systems administration IT staff and a team of consultants in maintenance of VPN, DNS, firewall and routing technologies. Managed all other technical deployments and operations of a highly stable N-tier Web architecture for production-level URLs including staging / development environments for a global enterprise.

Us

Headed technical operations for a subdivision of Phillips (Fabian Investments). Reporting directly to the President/CEO, directed a total technology overhaul managing vendors and local staff in the migration to an Windows NT client/server platform, installation of a Lucent PBX system and complete disaster recovery solution including power and data backup. Managed building security vendor, re-negotiation of office space, co-location facility for IT servers, Iron Mountain data storage and 3rd party vendors for support of a legacy SCO database. Business owner and project lead for all website development including content managed sites utilizing Smith Micro’s WebCatalog and live radio streaming utilizing rich media (QuickTime, Real and Windows Media). Oversaw deployment and maintenance of mission-critical Internet gateway, list/mail servers, firewall and web servers running both the Apache and IIS platforms. Managed vendor relations for domain registration, SSL and S&P Comstock data feed.

Ba, Humanities

Education record