Gina (G) Pensiero

Gina (G) Pensiero Email and Phone Number

Head of Content Design @ Threads
New York, United States
Gina (G) Pensiero's Location
Brooklyn, New York, United States, United States
About Gina (G) Pensiero

I'm interested in improving user experiences through content and content systems. I have unique experience building teams from scratch, growing content strategy/design practices and leading large teams that span disciplines, departments and product groups. www.ginapensiero.com

Gina (G) Pensiero's Current Company Details
Threads

Threads

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Head of Content Design
New York, United States
Gina (G) Pensiero Work Experience Details
  • Threads
    Head Of Content Design
    Threads
    New York, United States
    View
  • Instagram
    Director, Content Design
    Instagram Mar 2021 - Present
    I currently lead a large team of content design managers and content designers spanning the two product groups (Sharing and Home) focused on Instagram's core consumer offerings (including Stories, Feed, Reels, Notes, Creators, etc). I also lead the Threads Content Design team. Over the course of my time as a director at IG, I've had the opportunity to support Ads, Business, Shopping and Discovery.
    View
  • Instagram
    Content Design Manager
    Instagram Feb 2020 - Mar 2021
    View
  • Threads
    Director, Content Design
    Threads Jan 2023 - Present
    I lead the Content Design team for Threads.
    View
  • Facebook
    Content Design Manager
    Facebook Jul 2019 - Feb 2020
    Led and supported a team of managers who cover a suite of user experience-focused content design teams across the Facebook app, including News, Search, Profile, Dating, Product Foundation and more.
    View
  • Facebook
    Content Design Manager
    Facebook Sep 2017 - Jul 2019
    Led the news content design team and served as a strategic lead for Facebook's news product organization. During this period, the news team shipped Today In and the News Tab.
    View
  • Facebook
    Content Designer
    Facebook May 2016 - Sep 2017
    As a member of Facebook's News team, worked on the strategy and design of features and products that help people become more informed on Facebook.
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  • Soundcloud
    Head Of Content Strategy (Brand & Product)
    Soundcloud Aug 2015 - Apr 2016
    Berlin, Berlin, De
    Led the product and marketing content strategy track of the SoundCloud Go launch. Content strategy, content marketing, creative direction, governance and editorial design for SoundCloud's web, mobile and other owned channels. Led product, social and marketing copy and editorial initiatives and teams.
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  • Huge
    Content Strategy Lead
    Huge Sep 2013 - Aug 2015
    Brooklyn, Ny, Us
    Maximized the value of content for businesses and users through the application of strategy and systems. Led and grew a dedicated editorial strategy team.
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  • Huge
    Senior Content Strategist
    Huge Sep 2012 - Sep 2013
    Brooklyn, Ny, Us
    Creative concepting and copy direction. Helped businesses succeed by developing content systems and improving publishing processes.
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  • Gina Pensiero
    Senior Editorial Strategist, Consultant & Writer
    Gina Pensiero Jul 2009 - Oct 2012
    Helped clients in the startup, publishing and agency worlds create awesome digital experiences for their users.Selected Clients: Audible.com (Amazon.com); Tiny Prints & Treat (Shutterfly); The New York Times: The Local; Dictionary.com; Celebrity Cruises, VPI Insurance (Nationwide) & Legal Zoom for Huge Inc.; Rhee Bros for PanCom; OpenSky; HealthTap; Pixelfanatix
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  • Audible, Inc.
    Manager, Editorial Merchandising
    Audible, Inc. Jan 2007 - Jul 2009
    Newark, Nj, Us
    Concepted, created and published sitewide promotions and content marketing. Managed editorial calendars, CRM and email newsletters and campaigns.
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  • Audible, Inc.
    Content Coordinator
    Audible, Inc. Jan 2007 - Jun 2008
    Newark, Nj, Us
    Liaised with publishers to streamline promotion, publishing and metadata (ONIX) intake processes.
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  • Assistive Media
    Content & Audio Manager
    Assistive Media Apr 2005 - Sep 2006
    Managed site content and processes. Edited and published audio.
    View

Gina (G) Pensiero Education Details

  • King'S College London
    King'S College London
    American Culture/Film
  • University Of Michigan
    University Of Michigan
    American Cultures

Frequently Asked Questions about Gina (G) Pensiero

What company does Gina (G) Pensiero work for?

Gina (G) Pensiero works for Threads

What is Gina (G) Pensiero's role at the current company?

Gina (G) Pensiero's current role is Head of Content Design.

What schools did Gina (G) Pensiero attend?

Gina (G) Pensiero attended King's College London, University Of Michigan.

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