Grace Peterson Email & Phone Number

Austin, Tx, Us

Austin, Texas Metropolitan Area

As the Senior Brand Manager at CMIT Solutions, I oversee the overall brand image and direction for our franchise network. My responsibilities include developing and implementing comprehensive branding strategies, ensuring consistent brand messaging across all channels, and driving brand recognition and loyalty. I collaborate closely with franchisees to maintain brand standards and support their local marketing efforts, ensuring a unified and impactful brand presence.

As the Lead Brand Designer at CMIT Solutions, I directed the brand's visual identity and creative direction through the development of impactful marketing campaigns. My focus was on driving engagement and enhancing the customer journey by creating compelling and cohesive design solutions. I collaborated with cross-functional teams to ensure that all marketing materials reflected the brand's values and objectives, resulting in increased brand awareness.

As a Graphic Designer at CMIT Solutions, I created a wide range of print and digital assets in accordance with the brand standards. My responsibilities included video production, creating infographics, websites, landing pages, emails, and various other assets essential for enhancing the client journey. I ensured that all visual content was cohesive and aligned with the brand's identity, contributing to effective marketing campaigns and a consistent customer experience through the use of marketing automation.

As a Marketing Associate at CMIT Solutions, I was involved in various aspects of marketing, ensuring comprehensive support for our campaigns. My responsibilities included pulling and segmenting leads and contacts, generating reports in CRM (Salesforce), and optimizing landing pages and campaigns based on key performance metrics.

Business, Marketing, Gpa 3.8

Associate Of Science (A.S.), Marketing

Activities and Societies: Business Club, Student Life

Pardot Certified, Marketing Automation