Digital Analytics Specialist & Firebase Tracking Expert, consulting big accounts (UEFA, Swatch, Comparis, Blackroll), supporting web & app hybrid implementations. Google Analytics 4 implementations, Server Side GTM setup, Dynamic Links, Firebase App tracking, Data Studio Reporting, Advance Analysis, Optimize AB testing, Facebook Conversion API, Social Pixels implementation (Facebook, TikTok, Twitter, Snapchat, Pinterest, etc..), Floodlight pixel, Teads, Google Ads.

Digital Analytics Specialist, consulting big accounts (UEFA, Swatch, Comparis, Blackroll), support web & app hybrid implementations. Google Analytics 4 implementations, Server Side GTM setup, Dynamic Links, Firebase App tracking, Data Studio Reporting, Advance Analysis, Optimize AB testing, Facebook Conversion API, Social Pixels implementation (Facebook, TikTok, Twitter, Snapchat, Pinterest, etc..), Floodlight pixel, Teads, Google Ads.

- Google Analytics owner of Watson NewsWeb Tracking responsible for watson.ch & watson.de, Tracking strategy planning & implementation coordination. Project Management, Tracking Validation & Data Quality Assurance. Cross-Device tracking, Custom Channels Grouping & Content Grouping. Event Tracking, Custom Dimensions & Metrics, Conversions Definition, Funnel Analysis & Attribution Modeling.- Google Tag Manager OwnerSetting up tags ( Google Analytics, Hotjar, Optimizely, Chartbeat, IVW, NetMetrix, Facebook Pixel, etc) and all the needed Triggers & Variables. Defining GTM for Google AMP & Facebook IA. Responsible for watson.ch & watson.de- Technical SEO Keep the site SEO friendly, Apply Google recommendations & best practices, SEO strategy, Indexing, Crawl Errors, Canonicalization, Redirections, XML sitemaps maintenance, SERP Visibility, Mobile Crawling, AMP Pages, Site architecture & page load speed consulting, Tools: Search Console, Audisto, Screaming Frog- Reporting Management Reporting KPIs Definition, Use of Google Query Explorer, Reporting API, Google Docs, Data Studio & Reporting Sites. Setting up reports, ad hoc analysis & deep dives for C-Level Management. Dedicated reports for SEO, Video Tracking, Conversions, Social Sharing, AdWords, Brand & Performance Campaigns. Support for Sales, Marketing & Editorial Team.- WEMF & IVW TrackingDefining Tracking Requirements, Validating implementation, Set Up GTM tags & triggers, Reporting using Google Docs & Sites. - Adjust TrackingDefining tracking plan & requirements, setup trackers & partner integrations, validating implementation, reporting & monitoring.

- Google Analytics owner of Blick Group Web Tracking responsible for blick.ch & blickamabend.ch, Tracking strategy planning & implementation coordination. Project Management, Tracking Validation & Data Quality Assurance. Cross Device tracking, Custom Channels Grouping, Content Grouping & Enhanced Ecommerce. Event Tracking, Custom Dimensions & Metrics, Conversions Definition, Funnel Analysis & Attribution Modeling.- Reporting Management Reporting KPIs Definition, Use of Google Query Explorer, Reporting API, Google Docs, Data Studio & Reporting Sites. Setting up reports, ad hoc analysis & deep dives for C-Level Management. Dedicated reports for SEO, Video Tracking, Conversions, Social Sharing, AdWords, Brand & Performance Campaigns. Support of Marketing & Editorial Team.- NetMetrix Web TrackingDefining Tracking Requirements, Implementation Coordination, Validating & Auditing Tracking & Data Monitoring

- Reporting Analyst of Ricardo Core (ricardo.ch)Setting up Daily, Weekly & Monthly Dashboards, Validating Internal Tracking & Data Quality Assurance, Defining Key Performance Indicators, Translating and Simplifying Requirements, Marketing Campaign Evaluation & Extended Use of Data Warehouse.- Google Analytics owner of Ricardo GroupSetting-up Profiles, Views, Funnels & Goals, Tracking Validation & Data Quality Assurance, Event Tracking, Custom Channel Grouping, Content Grouping, Users Flow Analysis, Site Search Tracking, Custom Dashboards & Scheduled Emails. Implementation of Custom Enhanced E-commerce Tracking for both Website and Native Apps, Cross Device Tracking using the User-ID feature & Attribution Modeling- Google Analytics Reporting API Exporting data using queries & setting up advance automated marketing reports using Google Docs & Google Sites- AB testing Analyzing results, Define KPIs & Goals, Linking Optimizely & Google Analytics

- Managing API Superlister Tool Handling, monitoring the tool in daily base. Fixing problems and bugs. Development and upgrade based on customer’s needs. Also managing Superlister sellers and working with them for optimize the content of the site. - Categories Management Managing category modifications and more specific made changes & optimizations and restructure the category tree even in root category level. Also writing or modifying the categories keywords, footer texts & meta tags. - Business AnalysisManage data warehouse, Google Analytics, Google AdWords and Facebook Ads tools. Analyze and Reporting for Content (performance KPIs, revenue streams, members metrics) and for marketing (traffic analytics) and other departments. Sending conclusions based on findings and solutions. - Mail Marketing ManagementHandling Campaign Commander Tool (EmailVision) , setting up newsletters and creating the appropriate member segmentation for each campaign. Selecting products for special auctions (ricardeals) and uploading them. Setting up the reflex campaigns (educational & product based) and also modifying the system emails.- Customer’s Journey AnalysisAnd last bad not least worked for creating the Customer’s Journey. Defining the main periods of member’s life and identifying the key points. Trying to find ways to make our members more active and loyal. - Taking part in content strategy, beta testing, site auditing, revenue streams, special projects and Ricardo Assistant managing, bug fixing and development.

Working on PCB Design (Starting Level) and modifying boards for testing and measuring.

Selling telecommunication products. (part time job)

Creating and managing the new ADSL connections. (practice)