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George Petrakis Email & Phone Number
DA Tech Lead and Senior DA Consultant
at
Digitl
1 work email found
@ringier.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
DA Tech Lead and Senior DA Consultant
Location
Erlenbach, Zurich, Switzerland
Company size
Who is George Petrakis? Overview
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Quick answer
George Petrakis is listed as DA Tech Lead and Senior DA Consultant at Digitl, a with 49 employees, based in Erlenbach, Zurich, Switzerland. AeroLeads shows a work email signal at ringier.com and a matched LinkedIn profile for George Petrakis.
George Petrakis previously worked as Senior Digital Analytics Consultant at Digitl and Senior Digital Analytics Consultant at Trakken. George Petrakis holds Equal To Master'S Degree, Engineering Physics/Applied Physics, 7.32/10 from School Of Applied Mathematics And Physical Sciences Ntua Alumni.
Company email context
Email format at Digitl
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{first}@ringier.com
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Profile bio
About George Petrakis
Experienced Senior Digital Analyst with a demonstrated history of working in the Publications, Sports & eCommerce industry. Skilled in Google Analytics Web & App Tracking, New Google Analytics 4, Firebase Analytics, Dynamic Links, Google Tag Manager, ServerSide GTM, Executive Reporting, Management, and AB Testing. Strong professional with an Equal to Master's degree focused in Engineering Physics/Applied Physics from School of Applied Mathematics and Physical Sciences NTUA Alumni. Those are some inWork Characteristics: I can sense other people’s feelings by imagining myself in other’s situations. I best described by the serious care I take in making decisions or choices, identifying each risk, and reducing. I am able to recognize the potential in others, spot the signs of each small improvement and derive satisfaction from the evidence of progress. I prefer to go with the flow, but this doesn’t mean that I don’t have a plan but I can respond to the demands of the moment. Finally, i like to determine how all of the pieces and resources can be arranged for maximum productivity and face complex situations.
Listed skills include Google Analytics, Web Analytics, E Commerce, Conversion Optimization, and 51 others.
Current workplace
George Petrakis's current company
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Digitl
11 roles
George Petrakis work experience
A career timeline built from the work history available for this profile.
Senior Digital Analytics Consultant
Current
Jun 2022 - Present
Senior Digital Analytics Consultant
Digital Analytics Specialist & Firebase Tracking Expert, consulting big accounts (UEFA, Swatch, Comparis, Blackroll), supporting web & app hybrid implementations. Google Analytics 4 implementations, Server Side GTM setup, Dynamic Links, Firebase App tracking, Data Studio Reporting, Advance Analysis, Optimize AB testing, Facebook Conversion API, Social Pixels implementation (Facebook, TikTok, Twitter, Snapchat, Pinterest, etc..), Floodlight pixel, Teads, Google Ads.
Feb 2022 - May 2022
Digital Analytics Consultant
Digital Analytics Specialist, consulting big accounts (UEFA, Swatch, Comparis, Blackroll), support web & app hybrid implementations. Google Analytics 4 implementations, Server Side GTM setup, Dynamic Links, Firebase App tracking, Data Studio Reporting, Advance Analysis, Optimize AB testing, Facebook Conversion API, Social Pixels implementation (Facebook, TikTok, Twitter, Snapchat, Pinterest, etc..), Floodlight pixel, Teads, Google Ads.
Mar 2020 - Jan 2022
Senior Digital Analyst & Technical Seo
- Google Analytics owner of Watson NewsWeb Tracking responsible for watson.ch & watson.de, Tracking strategy planning & implementation coordination. Project Management, Tracking Validation & Data Quality Assurance. Cross-Device tracking, Custom Channels Grouping & Content Grouping. Event Tracking, Custom Dimensions & Metrics, Conversions Definition, Funnel Analysis & Attribution Modeling.- Google Tag Manager OwnerSetting up tags ( Google Analytics, Hotjar, Optimizely, Chartbeat, IVW, NetMetrix, Facebook Pixel, etc) and all the needed Triggers & Variables. Defining GTM for Google AMP & Facebook IA. Responsible for watson.ch & watson.de- Technical SEO Keep the site SEO friendly, Apply Google recommendations & best practices, SEO strategy, Indexing, Crawl Errors, Canonicalization, Redirections, XML sitemaps maintenance, SERP Visibility, Mobile Crawling, AMP Pages, Site architecture & page load speed consulting, Tools: Search Console, Audisto, Screaming Frog- Reporting Management Reporting KPIs Definition, Use of Google Query Explorer, Reporting API, Google Docs, Data Studio & Reporting Sites. Setting up reports, ad hoc analysis & deep dives for C-Level Management. Dedicated reports for SEO, Video Tracking, Conversions, Social Sharing, AdWords, Brand & Performance Campaigns. Support for Sales, Marketing & Editorial Team.- WEMF & IVW TrackingDefining Tracking Requirements, Validating implementation, Set Up GTM tags & triggers, Reporting using Google Docs & Sites. - Adjust TrackingDefining tracking plan & requirements, setup trackers & partner integrations, validating implementation, reporting & monitoring.
Dec 2017 - Jan 2020
Senior Digital Analyst
- Google Analytics owner of Blick Group Web Tracking responsible for blick.ch & blickamabend.ch, Tracking strategy planning & implementation coordination. Project Management, Tracking Validation & Data Quality Assurance. Cross Device tracking, Custom Channels Grouping, Content Grouping & Enhanced Ecommerce. Event Tracking, Custom Dimensions & Metrics, Conversions Definition, Funnel Analysis & Attribution Modeling.- Reporting Management Reporting KPIs Definition, Use of Google Query Explorer, Reporting API, Google Docs, Data Studio & Reporting Sites. Setting up reports, ad hoc analysis & deep dives for C-Level Management. Dedicated reports for SEO, Video Tracking, Conversions, Social Sharing, AdWords, Brand & Performance Campaigns. Support of Marketing & Editorial Team.- NetMetrix Web TrackingDefining Tracking Requirements, Implementation Coordination, Validating & Auditing Tracking & Data Monitoring
Jan 2016 - Nov 2017
Business Analyst
- Reporting Analyst of Ricardo Core (ricardo.ch)Setting up Daily, Weekly & Monthly Dashboards, Validating Internal Tracking & Data Quality Assurance, Defining Key Performance Indicators, Translating and Simplifying Requirements, Marketing Campaign Evaluation & Extended Use of Data Warehouse.- Google Analytics owner of Ricardo GroupSetting-up Profiles, Views, Funnels & Goals, Tracking Validation & Data Quality Assurance, Event Tracking, Custom Channel Grouping, Content Grouping, Users Flow Analysis, Site Search Tracking, Custom Dashboards & Scheduled Emails. Implementation of Custom Enhanced E-commerce Tracking for both Website and Native Apps, Cross Device Tracking using the User-ID feature & Attribution Modeling- Google Analytics Reporting API Exporting data using queries & setting up advance automated marketing reports using Google Docs & Google Sites- AB testing Analyzing results, Define KPIs & Goals, Linking Optimizely & Google Analytics
Aug 2013 - Dec 2015
Channel Analyst
Ricardo Internet Hellas | Naspers
- Managing API Superlister Tool Handling, monitoring the tool in daily base. Fixing problems and bugs. Development and upgrade based on customer’s needs. Also managing Superlister sellers and working with them for optimize the content of the site. - Categories Management Managing category modifications and more specific made changes & optimizations and restructure the category tree even in root category level. Also writing or modifying the categories keywords, footer texts & meta tags. - Business AnalysisManage data warehouse, Google Analytics, Google AdWords and Facebook Ads tools. Analyze and Reporting for Content (performance KPIs, revenue streams, members metrics) and for marketing (traffic analytics) and other departments. Sending conclusions based on findings and solutions. - Mail Marketing ManagementHandling Campaign Commander Tool (EmailVision) , setting up newsletters and creating the appropriate member segmentation for each campaign. Selecting products for special auctions (ricardeals) and uploading them. Setting up the reflex campaigns (educational & product based) and also modifying the system emails.- Customer’s Journey AnalysisAnd last bad not least worked for creating the Customer’s Journey. Defining the main periods of member’s life and identifying the key points. Trying to find ways to make our members more active and loyal. - Taking part in content strategy, beta testing, site auditing, revenue streams, special projects and Ricardo Assistant managing, bug fixing and development.
Sep 2008 - Jun 2013
Junior Hw Engineer
Working on PCB Design (Starting Level) and modifying boards for testing and measuring.
Jun 2006 - Apr 2007
Call Center Support
Cosmoline
Selling telecommunication products. (part time job)
Dec 2005 - May 2006
Aug 2004 - Sep 2004
1 education record
George Petrakis education
-
School Of Applied Mathematics And Physical Sciences Ntua Alumni
FAQ
Frequently asked questions about George Petrakis
Quick answers generated from the profile data available on this page.
What company does George Petrakis work for?
George Petrakis works for Digitl.
What is George Petrakis's role at Digitl?
George Petrakis is listed as DA Tech Lead and Senior DA Consultant at Digitl.
What is George Petrakis's email address?
AeroLeads has found 1 work email signal at @ringier.com for George Petrakis at Digitl.
Where is George Petrakis based?
George Petrakis is based in Erlenbach, Zurich, Switzerland while working with Digitl.
What companies has George Petrakis worked for?
George Petrakis has worked for Digitl, Trakken, Watson News, Ringier Ag, and Ricardo.Ch | Tamedia.
How can I contact George Petrakis?
You can use AeroLeads to view verified contact signals for George Petrakis at Digitl, including work email, phone, and LinkedIn data when available.
What schools did George Petrakis attend?
George Petrakis holds Equal To Master'S Degree, Engineering Physics/Applied Physics, 7.32/10 from School Of Applied Mathematics And Physical Sciences Ntua Alumni.
What skills is George Petrakis known for?
George Petrakis is listed with skills including Google Analytics, Web Analytics, E Commerce, Conversion Optimization, Analysis, Google Adwords, Project Management, and Content Management.
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