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I'm a marketing and sales leader with diverse successes, from driving an eCommerce retail start-up to leading large public CPG and B2B companies. This unique background has been an incubator for expertise I'd like to share through Marketing by Digital - expertise in Digital Marketing, Search Engine Marketing (Pay per Click), Website Strategy & Design, Email and Affiliate Marketing, Amazon Marketplace Sales, Multi-Channel Marketing, Google AdWords and Analytics, SEO and more.Marketing by Digital transforms businesses using the power and reach of the internet to economically attract new customers, turn new customers into loyal repeat shoppers, and keep current customers happy. We improve your return on marketing investment, take the mystery out of digital marketing through education, and grow your sales.
Yugo'S Way
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AuthorYugo'S WayAustin, Tx, Us
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President And Chief Marketing OfficerMarketing By Digital Sep 2020 - PresentAustin, Texas, United StatesLead and manage all digital marketing consulting services and operations to help transform businesses using the power and reach of the internet. Expertise and services include search engine marketing, website consultations, affiliate and email marketing campaigns, Amazon Marketplace sales consulting, SEO and social media.
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President & CmoZumaoffice.Com Dec 2009 - Oct 2019Austin, Texas AreaLed e-commerce retailer of over 55,000 consumer products with nationwide one to two-day delivery. Directed all marketing, sales, strategic planning, merchandising, content development and web strategy. Extensive knowledge of Google AdWords, Bing Pay Per Click, Facebook Ads, Shopping Engines, Email Marketing, Search Engine Optimization, Cause Marketing, Google Analytics, Marketplace Sales, Affiliate Marketing, and Social Media. Founded business using a Conscious Capitalism business model with a mission to give back – half our profits went to charity.• 22% growth fiscal 2018, 18% growth fiscal 2017. Continuous high double-digit growth in extremely competitive categories against behemoth competitors like Amazon, Costco, Staples and Best Buy. • Winner Austin Gives Award - Recognized by the Austin Chamber and Mayor as the Most Philanthropic Small Business in Austin in 2014. Semi-finalist for the Ethics in Business & Community award in 2016. • National Etail Advisory Council – Due to performance and expertise, named to a select group of eight top nationwide e-commerce retailers to share best practices for growth.• High Google AdWords and Bing Pay Per Click ROI - attracting 400+ new customers per month and driving new sales. Internet marketing was our primary sales engine. • With industry leading customer service ratings, dynamic sales and profit growth, and over 35,000 customers, we sold Zuma in late 2019. -
Vice President MarketingAcco Brands Jun 2005 - Sep 2008Managed Central Marketing for a Fortune 1000 NYSE listed $2 billion+ CPG manufacturer. Directly responsible for all centralized Digital Marketing and eCommerce, category management, vertical marketing, agency management, consumer sales, e-content development, creative, public relations, advertising and promotions. Brands include Kensington, Day-Timer, Swingline, At-a-Glance, Quartet, GBC and Wilson-Jones.• 40% Traffic Growth, Doubled Web Sales - Launched an enhanced direct-to-consumer website growing site traffic including a new shopping experience that doubled web sales and grew customer web referrals.• Created Industry Leading Team and process to maximize website sales on major customer websites via online category management, a corporate wide product content data base and customer partnerships.• Best in Class Category Management - Developed consistent category management program for all business units viewed as best in class by incorporating customer POS, consumer research, and panel data. • Also managed creative marketing, marketing communications and event planning, company-wide e-product catalog, vertical marketing, and a 45-person consumer sales force. -
Vice President, Retail SalesGbc Aug 1999 - Jun 2005Led the Big Box and Mass Market channels for a $750 million NASDAQ listed CPG manufacturer of products for home, school and office reporting to the President. Directly responsible for over $120 million in annual revenue.• $12 million new channel sales - Led GBC in the mass market channel by creating a sales force, products and merchandising tailored to the channel. New customers included Wal-Mart, Target, Costco, Meijer, Lowe’s, Kroger and Walgreen’s. New sales grew to $12 million annually in two years.• Winner Staples Vendor of the Year Award in 2004, and OfficeMax Vendor of the Year in 1999 for overall performance, growth and driving incremental profitable sales. • $6 million in cost savings - Reorganized internal support systems to better manage price, rebate programs, promotions and returns resulting in savings of over $6 million.• Created a Superstore team including sales, customer service, category management and logistics to maximize service levels, efficiency and reduce costs. -
Vice President Of SalesAmerican Pad & Paper 1987 - 1999Held a variety of senior sales management positions for a $700 million Bain Capital financed, NASDAQ listed producer of consumer products with national manufacturing and distribution facilities and over 4,000 employees. Led the company’s retail sales activities including superstore, mass, wholesale club and commercial channels.• Grew sales $110 million in three years. • Winner Staples Vendor of the Year award in 1997. • Managed over $180 million in annual sales volume.• Youngest Regional and National Sales Manager in companies 100+ year history.National Sales Manager – 1994 – 1996Regional Sales Manager – 1992 - 1994Territory Manager – 1987 - 1991
Greg Pierce Skills
Greg Pierce Education Details
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Advertising, Marketing
Frequently Asked Questions about Greg Pierce
What company does Greg Pierce work for?
Greg Pierce works for Yugo's Way
What is Greg Pierce's role at the current company?
Greg Pierce's current role is Author.
What is Greg Pierce's email address?
Greg Pierce's email address is gp****@****ice.com
What is Greg Pierce's direct phone number?
Greg Pierce's direct phone number is +151237*****
What schools did Greg Pierce attend?
Greg Pierce attended The University Of Texas At Austin.
What skills is Greg Pierce known for?
Greg Pierce has skills like Strategic Planning, Marketing, Consumer Products, E Commerce, Marketing Strategy, Sales, Advertising, Management, Competitive Analysis, New Business Development, Business Development, Sales Operations.
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