Gianpaolo Lorusso Email and Phone Number
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Success is not easy money, but being proud of what you do.All my personal history has been shaped on this motto (that is why I will probably never get rich ;-). I am a PPC & CRO consultant for several medium & large companies, regularly speaking at web marketing events all over Europe and contributing to various industry blogs.I have been working in the Search Engine Marketing field since late '90, becoming a freelance professional in 2008 and a founding board member of the Paid Search Association in 2018.In 2012 I created ADworld Experience, which now is the largest PPC-cases-only event in the World.In 2016 I patented in US an AdWords profitability evaluation methodology "PPC CheckMate", which is is the basic milestone of my optimization method.
Gianpaolo Lorusso
View- Website:
- gplorusso.it
- Employees:
- 2
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Web Marketing And Usability ProfessionalGianpaolo LorussoForli, It
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Board MemberPaid Search Association (Psa) 2018 - Present -
Search Marketing SpecialistGianpaolo Lorusso Sep 2004 - PresentI am one of the first Italian web professionals who got involved in Search Engines Optimization in late ’90. Since then I have been working to several large web projects for some well renowned Italian and multinational companies and NGO / Non Profit organizations.In 2012 I founded ADworld Experience, which now is the largest PPC event in Europe (the largest one in the World based mainly on real optimization case stories).In 2018 I got my book “Agile AdWords” published by Hoepli (the leading tech publishing house in Italy) and it became the best selling Italian book on Google Ads (with a second edition published in 2020). In 2016 I have filed a US patent named “PPC CheckMate”, which is the optimizing methodology explained in the book.I am a founding member of the Paid Search Association (whose aim is to develop the PPC market in the World), together with the World’s best professionals of the Industry.Since 2009 I have been working also in Usability, User eXperience & Conversion Rate Optimization, launching usability tests live or remote and optimizing several projects for my customers.I regularly speak in many of the largest web marketing international conferences and contribute to important international web marketing blogs.
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Marketing ManagerStudio Pleiadi Mar 2005 - Jun 2008Marketing Manager and Web Marketing Specialist for the biggest web agency of my area (at the time among the top 20 Italian agencies). Directly responsible for all new business development strategies and search engine visibility. -
Marketing & Export ManagerVelincart Jul 2002 - May 2008Site optimization for search engine and related managing of international prospects.
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Quality Assurance ManagerRenografica Jul 2002 - Jan 2006
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Project ManagerProxima Srl Jul 1999 - Jul 2002I was one of the professionals in charge of implementing the leading Italian decision support system for Graphic Industries PROTO2000. -
Ufficiale Presso Nucleo Regionale Di Polizia TributariaGuardia Di Finanza Jul 1996 - Jul 1999Chief Officer of a Tax&Customs Police regional Office, I worked in the EU frauds repression having up to 40 NC officers at my orders.I have had 2 different awards for successfull operations while on duty.
Gianpaolo Lorusso Skills
Gianpaolo Lorusso Education Details
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Adworld ExperienceFounder -
Google Partnership Program
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Nielsen Norman GroupUsability
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Madri Web MarketingWeb Marketing Specialist
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Trento School Of ManagementMaster In Marketing Management
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Guardia Di FinanzaMilitary Professional Course
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Degree In Economics
Frequently Asked Questions about Gianpaolo Lorusso
What company does Gianpaolo Lorusso work for?
Gianpaolo Lorusso works for Gianpaolo Lorusso
What is Gianpaolo Lorusso's role at the current company?
Gianpaolo Lorusso's current role is Web Marketing and Usability Professional.
What is Gianpaolo Lorusso's email address?
Gianpaolo Lorusso's email address is g.****@****fone.it
What is Gianpaolo Lorusso's direct phone number?
Gianpaolo Lorusso's direct phone number is +39 0543 4*****
What schools did Gianpaolo Lorusso attend?
Gianpaolo Lorusso attended Adworld Experience, Google Partnership Program, Nielsen Norman Group, Madri Web Marketing, Trento School Of Management, Guardia Di Finanza, Università Degli Studi Di Bari.
What are some of Gianpaolo Lorusso's interests?
Gianpaolo Lorusso has interest in Online Promotion, Usabilità, Information Architecture, Travelling Abroad, Web Marketing, Promozione On Line, Corsi Di Formazione E Conferenze Sul Web, Lecturing, Usability, Multimedia Communication.
What skills is Gianpaolo Lorusso known for?
Gianpaolo Lorusso has skills like Sem, Seo, Google Adwords, Web 2.0, Web Marketing, Google Analytics, E Commerce, Usability, Online Advertising, Ppc, Web Content Management, Web Project Management.
Who are Gianpaolo Lorusso's colleagues?
Gianpaolo Lorusso's colleagues are Erminia Montuschi.
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