Strategic Product, Business Development, and GTM advisory services to clients ranging from Fortune 500 to Industry Start-Up.Consulting deliverables include: -- Customer Experience Re-design and Product Re-platforming for a leading cryptocurrency management firm -- International Expansion planning for a UK-based Youth Mental Health technology platform -- Product Positioning and Customer Segmentation planning for an Augmented Reality SportsTech startup -- Product Strategy and Proof of Concept BETA development for an industry-leading loyalty and rewards programCore Client Industries primarily focus on #Web3 (#Blockchain, #Cryptocurrency, #NFT), #SportsTech, Broadcast Media, and FinTechPartnered with NextUp Partners, LLC, a diverse set of accomplished industry leaders, to build the most innovative sports and entertainment business consultancy and startup accelerator in the country

Responsible for the strategy and roadmap execution of the Stash product portfolio that supported 1.5 million customers, 4 product lines, and $3.5 billion AUM, helping to drive the company’s first EBITDA-positive yearFormed and directed product delivery team of 80+ resources (Product, Design, Engineering, and User Research) --- Completely rebuilt and led Product team of up to 10 PMs, instilling a collaborative, customer-first culture that increased Team NPS from 42% to 80% in less than 1 yearOwned, enhanced, and grew the end-to-end customer experience, optimizing for new prospects (+90% NPS increase) and existing customers (+17% NPS increase): -- Rebuilt onboarding funnel, increasing subscriber conversion by +19% and customer activation by +201% -- Drove Stash.com CMS migration, leading to +244% increases in organic traffic and -16.5% decreases in marketing CAC -- Led a holistic customer-centric UX redesign (web and mobile app) that tripled (3x) customer engagement, and helped drive -190% reductions in customer churnLed all new product due diligence and development, leveraging customer research, data analysis, and financial models to drive: -- Feature expansions of existing core product lines, forecasted to generate 750k new product accounts, +25% increases in customer retention, and +10% increases in account growth -- New product pilot programs, aimed to decrease customer churn by -10% and increase deposits by +20%

Drives the development and adoption of the PayPal Credit® Consumer portfolio (B2C) that anchors PayPal’s consumer-facing value proposition and has generated over $50B in revenue since inception, representing over 20% of annual corp. revenue Developed and Launched organization’s in-store strategy-- including the 2020 QRC Solution Launch, publicly aimed at doubling corporate volume while serving as the industry leader in offline “no-touch” solutionsDrove Global “Buy Now, Pay Later” due diligence – evaluating consumer needs, market drivers, and company objectives, driving 2019-2020 product launches in the US, UK, FR, and DEBuilt and drove the adoption of credit marketing platform which generated a 20% increase in total merchant sales, 30% increase in PayPal adoption, and 80% increase in PayPal Credit® applications

Designed, Launched, and Maintained the global, digital customer experience for PayPal Working Capital®, PayPal’s core B2B Lending Product -- which has facilitated ~$6B in loan funds since its launch and led to a multi-country expansion (UK, DE, and AU) which in turn drove a revenue increase of 33%Created full customer lifecycle support resulting in a 10% increase in funded accounts, 20% increases in account pay-off rates and renewals, and a 10% increase in customer satisfaction / NPS scoresBuilt organizational best practices of combining data analysis and customer research (quantitative studies and qualitative focus groups) into a state-of-the-art customer-driven design approach and roadmap planningLed the Customer Experience Integration of 3rd-party partnership and acquisition opportunities, including that of the Swift Financial Acquisition, which doubled the portfolio’s offerings, volumes, and target audiences

Following PayPal’s corporate acquisition of Bill Me later, drove the product’s integration into the PayPal customer experience – creating a first-of-its-kind digital customer experience which created unprecedented desktop, mobile, and tablet audiences Led the due diligence of Bill Me Later’s global expansion strategy – including UK, DE, AU, CA, FR, IT, and ES analysis

Serviced corporate, entertainment, and non-profit clients within a variety of strategic areas including brand and sponsorship strategy, marketing, and business development Developed the positioning and marketing strategy for a non-profit client, modeled to increase customer engagement by 20% and double sponsorship revenue Drove grassroot marketing for charitable celebrity event which generated 10K attendees, triggering a follow-up event series Built and executed event ticketing strategy for a major award show that doubled the preceding year's revenue

Led marketing, business development, and sponsorship efforts in partnership with the CEO for major multi-platform media properties such as: The American Music Awards, The Golden Globes, and So You Think You Can Dance Developed strategic partnerships and promotional platforms which maximized licensing, ticketing, and merchandising opportunities, while generating over $10M in promotional value and over $1M in sponsorship revenue per propertyDeveloped the company’s inaugural digital strategy that featured the company’s first live microsites, live-streaming events, multi-channel media plans, and social media campaignsManaged award shoulder events which generated $100M in increased publicity value and triggered future programming opportunities

Developed, executed, and managed multi-channel marketing programs/platforms and sponsorship programs for the world’s 3rd most valuable sports franchiseBuilt 360-degree programs that included a health and wellness program which featured community events and a custom 200K-copy print publication, a weekend fan festival that drew over 100k attendees, and an interactive digital campaignManaged the development and execution of key accounts of the team’s $40M+ sponsorship portfolioGrew strategic partnerships, gaining the franchise new marketing outlets in print, radio, digital, television, and events

Managed the “off-the-court” partnerships for clients of the world’s largest athlete representation firm, consisting of over 200 athletes of the NBA, MLB, and the NFLProcured and executed marketing and sponsorship programs that spanned local, national and global campaignsManaged philanthropic efforts of client’s charitable foundation activities and interests