Gabriel Popp Email & Phone Number

Bucharest, Romania

- Leading cross-functional team delivering great web products; - Planning, setting goals, delegating tasks, tracking the project's progress (JIRA & kanban board);- Recruiting, hiring and firing;- Mediating internal issues and conflicting priorities among cross-functional teams to keep the team focused on delivery;- Creating a visible, transparent, clear Product Backlog and ensure that the Development team has a clear understanding of it;- Performing data-driven prioritization of features that meet audience and business needs;- Working with UX, QA, Marketing and Research to ensure product concepts meet all needs; present to senior management and station stakeholders- Integrating usability studies, research and market analysis into product requirements to enhance user satisfaction- Conducting periodic product performance reviews with key stakeholders (plan vs. actual, key milestones/deliverables, management focus items, etc) - Defining and analyzing metrics that inform the success of products- Conducting pre-release reviews which could include regression testing and QA to certify the release as production ready

Bucharest

As an eMail Marketing Team Lead I ensured the availability of 11 resources for supporting email marketing campaigns and specific activities within the eDM Team, as template creation, testing, launching and basic reporting. * During more than one year in this job, our team delivered more than 3500 emails;* Under my lead the team acquired 100% customer satisfaction for 2 years in a row.In 2014 I took over the position of eMail Marketing Program Manager in EMEA. - In this role I was supporting and advising the business in eDM best practices and campaign performance enhancing based on analytic reports;- I was responsible for creation of functional and technical documentation;- I used automation to speed up the process.* I increased the business engagement by 42% and the revenue by 196%

Bucharest, Romania

In 2011 I founded, together with a partner from the ink industry, the most important dedicated Romanian online store for printing consumables and spare parts. As General Manager of cartusel.ro, I drove the entire activity of the online store from the project phase until the break-even.I elaborated the business concept and the marketing plan, creating the brand concept and supervising the implementation (by external agencies). I used an extended marketing mix applying the best practices of e-commerce (user experience, shopping process, pricing, fast delivery etc.), managing the relation with media agencies, transporters and product suppliers.I advertised using modern online marketing techniques such as social media, SEM, advergames, e-mail marketing, blogosphere and other related activities, creating brand awareness in both online and offline. I ran market researches, competitive analysis, basic product management (price setting, promotions).* Winner in the Romanian eCommerce Awards 2012 (gpec.ro), for highest client satisfaction (98.5% satisfied clients in 2012).I negotiated and obtained channel certifications from the most important players on the printing industry.* Xerox Authorized Supplies Partner* HP Silver Partner

Bucharest, Romania

As member of an extended team that covered EMEA, the main goal of the job was to oversee the local websites, analyze the user activity and implement marketing campaigns (AdLanding Pages, Adwords, Display).- Management for inbound marketing activities in Romania, Moldova and Hungary;- Liaising between the business, project and web development teams to assist in development of project solutions to business requirements;- Facilitating workshops, requirements gathering & analysis;- Analyzing business user requirements and translating into detailed system requirements for the technical teams;- Collaborate with the project teams to understand business needs, processes and work with project managers and developers to implement business requirements;- Administrate the relations with Online Media Agencies and entrepreneurs;- HP representative for all the major online related events.I had a number of highly appreciated initiatives in the domain of Social Media (2nd HP Facebook page after USA, blogosphere supporter and sponsor of the main blogosphere event in Romania "RoBlogFest"), SEM, advergaming, awareness collaborations with public figures from the sport and entertainment industry.* Winner of Hewlett-Packard Circle Awards for Best Website 2009 (Worldwide level)* I managed yearly marketing budgets of up to 200 000 $, generating leads that had an estimate ROI of 3M $.

Bucharest, Romania

Bucharest, Romania

Managing one of the first online stores in Romania.

Bucharest, Romania

Responsibilities:- Web site administration of www.infosit.ro;Accomplishments:- Web site for “Innovation Program” of MEC (Ministry of Education and Research);- Co-operation on National Programs for Ministry of Research and Technology (www.infosan.ro).

Master Of Science, Online Marketing, 9.75

Bachelor Of Science, Politics, 9.66