Giota Priona Email & Phone Number

Groningen, Netherlands

• Create and optimise acquisition campaigns on multiple platforms, such as SEM, social media and display, with the aim of boosting revenue and enhancing ROI.• Evaluate and enhance campaign effectiveness through quantitative analysis, guided by data-driven insights and strategy.• Recognize challenges in marketing performance and conduct root cause analyses using analytics tools.• Simplify complex analyses by creating user-friendly reporting and visualization dashboards for various purposes, including marketing planning and budgeting, measuring marketing ROI, monitoring awareness and tracking strategic KPIs.

Athens, Attiki, Greece

• Develop & optimise marketing strategies to maximize clients’ profits• Create, manage and optimize campaigns on Google Ads & SoMe• Provide recommendations and execute strategies for keywordopportunities, campaign structuring, targeting, display network, and otherfacets of paid search in accordance with client goals.• Track, report, and provide analysis on all performance metrics for paidmarketing campaigns• Measure & report performance, assess against goals (ROI & KPIs)

• Design and implement e-commerce campaigns and initiatives to maximize ROI• Ensure all campaigns are delivered according to business goals• Monitor campaigns performance and apply constant optimization• Provide reporting on campaign results• Coordinate with internal team for all tasks relevant to digital marketing activities• Research and implement search engine optimization recommendations

Greece

• Set up, update, and optimize PPC campaigns on Facebook & Google Ads• Create digital marketing strategy aligned with the client’s needs• Prepare visual & copy materials for posts on social media & newsletters• Create SEO optimized content for clients’ websites• Measure & report performance, assess against goals (ROI & KPIs)

• Social media account management (Facebook, Twitter)• Create and publish high-quality content for the website• Work closely with the design team to execute a steady stream of relevant and impactful content

• Write compelling, SEO-optimized articles for the website• Keyword research and analysis