Responsible for managing the relationships and agreements with suppliers, coordinate all marketing strategies for North America, and implement Nort American synergies in merchandising, communication, training, web and IT solutions.

Responsible for the Sales and Marketing of Commercial Truck Tires for the US Market

Responsible for all Sales and Marketing activities. We take customer information and find ways to improve Customer Retention, identify lapsed customers and target new customers through building Marketing databases. We analyze the information and then build programs to help retailers do more business, and become more profitable in a short period of time.

Responsible for ensuring that US tire replacement volume, profit and market objectives are achieved by leading, sales, pricing, and inventory.

Managed and led over 50 Commercial truck centers and twelve retread plants across the Midwest and west coast Always a top performer and proven ability to meet annual operating plans. Responsible for $180MM Sales, Units, and EBIT for the region.  Managed daily HR responsibilities including recruiting, training, and coaching of associates Led the change of the commissioned sales program to concentrate on growth and profitable side of the business and rewarded top associates while removing low performers. Developed a comprehensive business plan each year which aligned with the corporate vision and developed and maintained a five year growth plan Managed new acquisitions and dealer takeovers to grow distribution for the company. Opened five locations across the region Created new training strategy for field associates on selling and management.

Recruited and developed managers to become future leaders for the western region. I worked with each district for opportunities to improve productivity, efficiencies, sales growth, inventory shrinkage, advertising, and expense reduction. Directed and motivated district managers to accomplish both corporate and individual goals. I worked closely with the seventeen district managers to align corporate strategies for executing sales plans and achieving profit results.  Led region to astounding profit improvement of $3.8MM by effectively driving sales growth and reducing controllable expenses. Managed 17 District Managers to exceed profit, sales, productivity, and customer satisfaction goals while reducing worker’s compensation claims by 35% and liability claims by over $1MM. Created and implemented annual operating plans for a $250MM annual sales budget. Created and implemented the retail business plan each year for 3 consecutive years. Worked closely with HR to find and promote top talent.

Leadership role for implementing an annual advertising plan. Controlled advertising budgets, and accounts payables for the chain, and created the first CRM software for the stores division.. Created an online web portal to view daily, monthly, and annual business trends with an outside vendor Track spending habits by customers through data mining.  Created and implemented a customer database. Created an additional $30MM in sales annually. This project also included a comprehensive measurement instrument to achieve maximum ROI on our advertising spend. Increased customer retention to over 75%. Worked with an advertising agency to develop new creative ideas for both database reminders and print media. Developed incentive plans to drive desired behaviors while meeting sales goals.

Responsible for one of largest dealers in the country with over 60 retail stores and 12 commercial centers. Developed inventory models to maximize profits through a good better best selling strategy.  Increased inventory turns to 7 turns per year by implementing daily ordering and setting proper inventory levels. Developed and implemented annual sales targets and measurement tools for tracking results.