Lead strategic initiatives to drive growth, innovation, and actionable insights in marketing research, ensuring stakeholder alignment and focusing on long-term business sustainability. Oversee company operations, manage budgets, and optimize P&L to meet stakeholder expectations. Build strong client relationships through consultative service delivery that simplifies complex insights into clear, actionable recommendations. Foster a culture of innovation, collaboration, and high performance, aligning with company values. Guide teams in delivering high-impact research projects and develop HR strategies to nurture a dynamic, innovative team.

Leading P&L, Client advisor, invested in client success helping develop marketing strategy through actionable insights. Strategy Initiatives to provide growth and consistency. Building on productivity and efficiency to deliver higher returns. Providing impetus to Service Lines of Innovation, Market Strategy Understanding and Brand Health Tracking through meaningful engagement and deep understanding of client business and questions

I have P&L responsibility, growth of accounts, key account strategy, ensuring high customer satisfaction, drive collaboration within Kantar and WPP, business development, budgeting, team and vendor management. Driving revenue responsibility and digital data adoption by clients in a market that is highly face to face oriented. Key responsibility of Client stakeholder management, Internal and External Stakeholder Management. People Management responsibilities including grooming team with knowledge initiatives ensuring enrichment to team and quality to clients and improving team efficiency. Driving domain plus (Brand + Creative + Innovation + ) strategy in accounts for improved client engagement and satisfaction. Manage process and input efficiencies to improve ROI.1. Delivered INR 70 mn revenue business for 2019 with 140% growth over 2018, highest per person revenue in the business unit. 2. Revenue increment of 45% and an improvement of 32% on gross margins over 2016. Developed new business worth more than INR 20 million from new and existing clients in 2017. 3. Consistently rewarded - My team won awards like Gold award in 2018 under Profit strategy pillar, Bronze under Growing Existing Clients, “Silver” in 2017 for “Going Digital” and “Bronze” under “New Business Development”.4. Delivered brand positioning for leading pain-relieving topical gel brand for a meaningful and differentiated consumer pitch 5. Delivered Go To Market inputs for product features, touchpoints, segmentation and targeting, for auto brand’s foray into shared mobility.

I worked at Kantar TNS to service Nigeria and Africa clients, to amplify revenue and margins for the business unit. I was working on increasing revenue and margins for the business unit. Accountable for P&L of accounts, key account strategy, budgeting, business development and team and vendor management. Drive initiatives on cost reduction and improving team efficiencies. Train and mentor staff. Drive client engagements. 1. Recognised for holding individual sales & account achievements of USD 1.85 million and cost reducing initiative. 2. Increased the revenue by more than USD 300,000 by developing new clients by adopting trusted advisor strategies. 3. Extensive Demand estimation work for flour consumption in Nigeria to meet clients Business Question of capacity expansion and generating additional funding. 4. Conducted several trainings for people on Excel & Research Tools, in Nigeria.

Worked on diverse and challenging roles from Customer Service Department to Marketing working for Revenue enhancement, Customer Retention. To achieve revenues of INR 2,000 million for Delhi and Haryana, Roaming Vertical business. To deliver improved realised rate and process efficiencies through application of six sigma. Coach and develop a highly effective team. Managed multiple vendors for documentation and call centre. 1. Completed various revenue enhancement projects - Successfully completed project on “Increasing Days on VLR” resulting in Rs.86.5 million annual revenue increments. 2. Recipient of Gold Award for delivering Best Customer Documentation across all Idea Circles. 3. Part of the Club 30 group of employees identified as high growth potential and personally coached by the COO. 4. Regularly Imparted training on MS Access and techniques for customer retention, revenue enhancement and product development.

I was at IMRB International where I undertook planning project requirements & transferred the same into presentations. Completed various projects like Ad Testing, Product Launch Pre-Tests, Usage & Attitude Studies and Tracking Projects. 1. Conducted monthly Advanced Tracking Programs for tracking brand mind share parameters 2. Collaborating with retail study outputs to enhance insights and help gain decisive actions. 3. Executed several Ad Tests providing inputs for improving creative efficiency, using Millward Brown LINK technique.