- Responsible for strategic marketing direction and budget across all global markets- New revenue driven by marketing activity – 2/3rd new business revenue sourced/influenced by marketing activity in previous financial year. - Implemented new website with enhanced lead capture, increasing total lead volume 141% since FY21.- Increased SERP position from an average of 25 to top 10 for key industry terms. This has grown website traffic in key regions by 18% since FY22. - Created lead nurture automations to increase in sales opportunities 131% since FY21. - Developed new content avenues throughout the marketing funnel including video marketing, webinars and targeted automated emails. - Developed ideal customer profiles by industry vertical and used these to target PPC and Social advertising with relevant video, webinar and whitepaper content. - Managed annual US customer conference and successfully expanded in FY23 to two global locations – North America and Europe. Highest number of attendees ever in FY23 and best rated by attendees – 4.75/5. - Introduced monthly support sessions for customers – demand meant we quickly doubled the number of sessions available.

Customer Experience-Introduced personalised automation programmes triggered by customer actions throughout their lifecycle. Presented to dealership and regional directors and launched across key global regions in 6 languages.-Found sales opportunities are much more likely to be won within 30 days of creation. Therefore, used automation to significantly reduce enquiry response time.Revenue Generation-2019 was a record year for global JCB sales in part due to sales and leads contributed by marketing.-Automation programmes contributed the largest volume of these leads and led directly to significant direct sales.Data Enrichment-Significantly increased marketable database using new data capture techniques and enhanced company information provided by third party partners.-Created single detailed record of each contact in Salesforce. Including web cookie data (page views, PPC keywords), offline activity (over counter sales and tradeshow enquiries), marketing interactions (social, email, display) and machine details (service due, machine alerts). This data allows for very timely and personalised follow-up.-Created better transparency of marketing efforts to maximise ROI. Including Salesforce campaign hierarchy and connected campaign collateral to easily track channel performance, use of Trello and custom prioritisation matrix to focus efforts of marketing department.

- Responsible for lead generation and new student growth across all qualifications.- Introduced automated lead scoring, which successfully predicts which leads are more likely to purchase. Allows for tailored and efficient marketing and sales follow up. - Full marketing responsibility for new brand, including rebrand, website migration, cross channel marketing plans, reporting and budget decisions. - Planned and built bespoke automated email programme.- Created content calendars for B2B and B2C areas of business, targeting relevant keywords at each stage of purchase journey. Improved positions in SERPs and new lead generation opportunities. - Developed marketing reporting for senior stakeholders using Google Analytics and Data Studio. Performance and ROI for each marketing channel measured to inform marketing spend and plans. - Led several projects to better understand business proposition including buyer persona development, market position research and payment plans analysis.

Oversee all digital marketing content for Dawsons Music, including blog and social media strategy, competitions, supplier communication and video content. Manage digital content executive, videographer and team of writers. Responsible for setting targets, managing budget and ROI, team performance and well-being.Created content strategy and calendar that has led to record organic traffic numbers on Dawsons blog. Now ranking top of organic SERPS for key commercial terms. Created strategy for key e-commerce dates including Black Friday, Christmas and January sales. Attended NAMM conference, California (largest music product trade show globally) to discuss marketing strategies with suppliers, conduct interviews and cover product announcements. Devised social media strategy, including competitions, video production and sponsored posts, that has led to an increase in engaged users and Last Click conversion value.

AZO Network creates, distributes and analyses marketing content for science and industry. I process and plan all orders to ensure that diverse packages are fulfilled.Oversee multiple marketing channels including 9 websites (50 million visitors per year), client press and sponsored newsletters.Managed a team of seven graduates, responsible for their workload, targets and well-being. Responsible for the creation, development and implementation of new products – including content creation, enhanced product profiles, customized emails and infographics.Attended INBOUND 2014 and 2015, Boston, to enhance knowledge of content marketing, with speakers including Malcolm Gladwell, Martha Stewart and Shiza Shahid.Scheduling and managing multiple forms of advertising across sites, including all monthly display advertising and newsletter sponsorships.Initiated and managed complete brand and site redesign based on usability and quality content.Established freelancer network for the creation of unique, high quality scientific content.Created social media codes of best practise for Twitter and LinkedIn, completed professional social media qualification.Developing specific content strategies for each site, focussed on traffic growth via SEO best practises. Quantitatively monitoring content success using data from Google Analytics, Chartbeat, Statcounter and Moz. Overseeing the production of 23 regular sponsored newsletters regarding various scientific topic areas. Managed the hiring process of 3 new editorial members of staff from start to finish.

- Managed largest content marketing accounts- Wrote relevant, timely and informative article content. These articles appeared on both the UK and US Google News Science Homepage regularly. Author of over 400 articles across network. - Created industry and academic interview series, now monetised across the network.