Lead the vision, strategy, and development of the product portfolio, driving innovation, growth, and profitability. Act as a public representative, engaging in speaking events, building partnerships, and exploring business opportunities to enhance market presence and growth.

Lead the user experience and product development of the core web app, ensuring smooth integration with partners like Opera, Trust Wallet, and MetaMask. Serve on the DAO Steering Committee, collaborating with the Board of Directors to define and fund initiatives supporting the foundation’s mission.

In our future, Web3 is everywhere and everything. All the Web 2.0 giants have migrated to the blockchain — or died off because they just didn’t get it.We are your future. From Web3 strategy and ideation through execution, we’ve got you covered. We don’t just dream up cool products and walk away for you to figure out how to bring them to market. We are with you every step of the way. And we’re actually the ones doing the work. We are your A-Team. There is no B-Team and we’ll never outsource your work to an offshore code factory.We are also your present.If you feel you’ve already missed your Web3 opportunity, you haven’t. You’re still early. If you aren’t quite ready for Web3 — or aren’t even sure what it is (https://hbr.org/2022/05/what-is-web3) — we’re your perfect partner. In fact, we have decades of experience in traditional digital product development. We can support your current needs while aligning you for future Web3 opportunities. After all, we are From The Future.We’re worldwide.With a global team from Charlotte to Thessaloniki, we bring a unique international perspective that reflects the limitless borders of Web3.

Since 2019, I have collaborated with numerous clients in the blockchain, cryptocurrency, and Web3 sectors. Drawing upon over 20 years of experience in user experience, my involvement with each client encompassed a wide spectrum of roles, spanning from founder to tactical resource and everything in between. My focus consistently revolved around three key pillars: steering product strategy, ensuring user-centric design, and measurable results.

I held a leadership position overseeing a six-person UX team, responsible for facilitating and upkeeping partnerships with major companies such as PayPal, Walmart, and Amazon. This role was crucial during the company's transition from a private entity to a publicly traded company through its IPO. Throughout this transitional journey, our UX team played a pivotal role in crafting strategic client engagements, devising practical approaches, and implementing user experience solutions for the payment sector across various industries, including Utility, Telecom, Auto Finance, Insurance, Consumer Finance, Health, and Higher Education.These solutions encompassed a comprehensive payment platform that covered web, mobile, IVR, text, kiosk, chatbot, self-service, and agent-assisted channels, catering to more than 26 different countries.

The cryptocurrency app that you can bank on!We’re developing a decentralized multi-currency wallet, intelligent fiat-based cryptocurrency exchange, and a 2nd layer cross-chain payments protocol for everyday use.What I am up to: designing financial products through human centered thinking, helping guide an amazing group of people and learning from them as well, each and every day!

I served in a senior user experience strategy lead role responsible for creating strategic client engagements, developing tactical approaches, and executing user experience solutions for online applications, public and authenticated websites, mobile, and tablet. This role included overseeing teams of user experience professionals, creating complex industry-leading user experience solutions, and serving as the "champion" for user experience with company leaders, lines of businesses, and key stakeholders.My responsibilities included:- Abstracting user experience strategies based on business needs, requirements, and growth paths.- Created complex industry-leading user experience solutions.- Established and promoted design guidelines, best practices, and standards.- Presented and defended designs and key milestone deliverables.- Developed user experience approaches for platforms and products.- Developed fidelity-appropriate user experience simulations.- Created user experience documents and deliverables.- Oversaw UX assigned resources.

Reboot 2.0 - Rebooting the user experience with my long-time colleague. Creating rich user experiences that reinvent how users engage the world through audio and video for mobile.

I served in a senior user experience role responsible for developing the next generation trading platform for the Fixed Income / Structured Rates business. I created the strategic engagement for defining the user experience, developed tactical approaches, and executed user experience solutions. This role involved collaborating with a global-based team structured across the US (New York), China (Hong Kong), UK (London), and Hungary (Budapest). I also educated company leaders, lines of businesses, and key stakeholders on the value and importance of user-centered design.My responsibilities included:- Abstracting user experience strategies based on business needs and requirements.- Synthesizing complex user needs into extendable and scalable experiences.- Developing strategic approaches for evolving platform and product experiences.- Producing or overseeing fidelity-appropriate simulations, wireframes, and visual design.- Creating user experience-based scopes of work and documentation.- Leading collaboration sessions with key stakeholders, business units, and development groups.- Building and maintaining strong working relationships throughout the organization.

I served in a senior user experience strategy lead role where I was responsible for creating strategic client engagements, developing tactical approaches, and executing user experience solutions for online applications, public and authenticated websites, mobile, and tablet. In this role, I oversaw teams of user experience professionals, created complex industry-leading user experience solutions, and served as the "champion" for user experience with company leaders, lines of businesses, and key stakeholders.My responsibilities included:- Abstracting user experience strategies based on business needs, requirements, and growth paths.- Creating complex industry-leading user experience solutions.- Establishing and promoting design guidelines, best practices, and standards.- Presenting and defending designs and key milestone deliverables.- Developing user experience approaches for platforms and products.- Developing fidelity-appropriate user experience simulations.- Creating user experience documents and deliverables.- Overseeing UX assigned resources.- Building and maintaining strong working relationships throughout the organization.

Advisor of user experience facets within a multi-channel financial platform experience. Those channels range from public and authenticated spaces to mobile and tablet.

Short consulting role as a User Experience Architect.

I served in a lead role on an incubation team tasked with merging multiple constituents (SC Blues, BlueChoice, Companion Life, National Alliances, and MyDental Information Manager) into non-secure and secure information portals related to members, providers, agents, benefits coordinators, and shoppers. These portals were being constructed on the IBM Portal Platform using their Web Content Management system. In this position, I reviewed, guided, participated in, and recommended solutions related to the presentation layer for groups ranging from Business/System Analysts to other User Experience Designers. Our goal was to ensure that business needs, scope, and user experience goals were met across all constituents. Additionally, this role involved leading executive presentations and navigating the political landscape surrounding new processes for a burgeoning user experience team, deliverables, and project expectations.My responsibilities included:- Developing information architecture.- Researching and establishing best practices for user experience.- Participating in usability testing and field studies.- Creating wireframe methodologies and support documentation.- Prototyping for both low and high fidelity designs for web and mobile platforms.- Designing user interfaces.- Creating standard design patterns and supporting style guides.- Developing a framework for integrating user interfaces with the IBM Portal Platform and WCM.- Designing and executing code.- Contributing to the vision for the growth, integration, and need for a user experience team.

I served in an interactive director's role for web-based projects that ranged from small startups to large corporate clients. Our project implementations varied, encompassing everything from user-centered design consultation to complete development cycles for web and mobile solutions. I worked alongside and managed external development teams, both onshore and offshore. Additionally, my role included staff education, driving the vision for new solution offerings, and participating as a consultant in support of sales.My responsibilities included:- Gathering requirements.- Creating scopes, budgets, and timelines.- Addressing Web 2.0 needs.- Developing information architecture.- Designing user experience page flows and navigation.- Creating wireframes.- Prototyping for web and mobile platforms, ranging from low to high fidelity.- Designing user interfaces.- Overseeing design production and deployment.- Collaborating with onshore and offshore teams.

I served as the Creative Director over all facets of print and digital mediums including the design and production of the Carolina Living magazine and the redevelopment of a legacy website. In particular, the website was being converted from a cryptic tables-based structure to a CSS-driven, W3C/508 Standards-based architecture including Content Management, Ad Management, and User Concierge Systems. Additionally, duties included identification and process development for new channels of revenue including business-to-business, business-to-consumer, electronic newsletters, mobile applications, and converting the existing site to an IAB standard practice to solicit national advertisers.My responsibilities included:- Design and development of corporate branding materials including the magazine- Requirements gathering for the website redevelopment- Scope, budget and timeline oversight- Information architecture development- User experience page flow and navigation- Creation of wireframes- Prototype creation- User interface creation- Management and collaboration with an onshore development team

Developed, designed and produced all product collateral, website, extranet and trade-show related materials for their corporate branding. In addition to handling the branding materials, the role also included design and development of client website templates, application user interfaces, and application page flow and navigation diagramming.My responsibilities included:- Design and development of corporate branding materials- Application page flow and navigation- Prototype creation ranging from low to high fidelity for websites and applications- User interface creation- Creation of HTML and CSS for developer integration- Onshore and offshore collaboration

Played an integral part in establishing a partner company to i4 design in order to offer strategic planning and implementation services to small and medium manufacturing and technology startups businesses. Additionally, served as the liaison between i4 MP and the i4 design project management and design team.My responsibilities included:- Participation in strategic positioning and planning sessions- SWOT analysis production- Development of implementation paths- Resource allocations and overall project management

Helped build and manage the design team of i4 design which served a diverse customer base of manufacturing, financial services, retail, technology startups and nonprofit organizations. The main roles consisted of leading the design team, participating in execution and insuring the clients expectations, needs and project goals were being met. Additional roles included the day-to-day management of a small business and driving the vision for the growth of the company. My responsibilities included:- Design and development of corporate branding materials for client engagements- Requirements gathering for the website and application development- Scope, budget and timeline creation- Information architecture development- Creation and execution of user centered design methodologies- User experience page flow and navigation- Wireframe creation- Low and high fidelity prototype development- User interface creation- Creation of HTML and CSS for developer integration- Management and collaboration with onshore development teams

Conceptualized, produced and managed all branding, product collateral, corporate website / extranet user interfaces and trade-show related materials for Renaissance Interactive and its sister company, Impressa.My responsibilities included:- Design and development of corporate branding materials- User interface creation