Advising and executing on email marketing and marketing automation (Pardot and ActiveCampaign). Setting up/laying out emails and landing pages in the marketing automation system.

• Responsible for all web/digital marketing strategy and functions, marketing operations (Pardot/SFDC and other tools), marketing vendor management, and marketing/sales KPI data analysis across a full stack of marketing channels (email, paid social/search, digital advertising, etc.).• Led demand generation, marketing analytics, dashboard creation, email marketing and digital advertising efforts, driving over $200M pipeline of business each year, on a budget of up to $1.4M/yr.• Filled in for the Director of Corporate Marketing during her leave of absence in the summer of 2021, working with executives and key partners to announce two major merger/acquisitions.• Project managed the commercial launch of our first kitted solution in November 2021, running weekly status meetings and working with members of a broader team to ensure the success of the launch.• Engaged daily with peers, cross-functional colleagues, and executives to improve processes and deliver on goals with consistency and efficiency.• Revitalized lead generation efforts by evaluating processes, identifying areas for improvement, and deploying actionable strategies, improving conversion rates by +10%.• Key stakeholder in obtaining and implementing 6sense, a predictive account-based marketing (ABM) and sales tool in Q4 of 2023. This led to even better-quality engagement by individuals in our target account ecosystem, and has led to an increase in response rate for cold sales outreach from 1-3% to 13-15%.• In addition to managing the digital marketing team, maintained relationships with numerous vendors who provided a variety of digital marketing support functions, with a budget of over $400K/yr.

Day-to-day manager of digital marketing programs, marketing operations, demand generation, marketing vendor management, corporate website development, data analysis and all marketing KPI reporting. Instrumental in relaunching the lead generation program that resulted in an increase from $0 to $58M in sales pipeline over two years. Completed redesign of both website and new company logo/branding in September 2015, making them more reflective of the new GTM strategy established by the new executive team. Worked closely with CEO and CCO on messaging and imagery, as well as project managed the 3rd party design/dev/writing teams to bring project to successful completion. Established core KPIs for measuring impacts of current marketing programs on success of sales team and provides weekly updates for senior sales and corporate leadership teams. Works closely with Sales Ops to track marketing and sales tracking, correcting or coordinating the resolution of issues in automation systems (SFDC and Marketo) as necessary. Manages SEO and SEM programs to improve reach and success of corporate website and aid in customer acquisition. Maintains great working relationships with all levels of employees (from C-levels and senior leaders to app engineers and accounting staff) across all functional areas within the company. Successfully leads and participate in cross-functional teams to evaluate, improve and establish processes associated with PR, sales, marketing and deployment of IPass products. Assists Head of Global Marketing with budget planning, spend and tracking for American region.

Managed Werner Publishing portfolio eight of websites, including (but not limited to) copy editing, photo processing/manipulation, HTML/CSS/PHP development, evaluation of new technologies, interaction with audience management, ad sales and marketing coordination to ensure smooth running of web-based marketing and sales campaigns. Oversaw team of three and managed 3rd party ISP.

• Responsible for the maintenance and calibration of instrumentation within the Small Molecule Group.• Wrote custom scripts and algorithms for various team members in their analysis and bioinformatics of data.• Created intranet sites within the group to facilitate the sharing of data, findings and information between teams.• Was the group representative on various cross-functional teams.