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I'm passionate about driving results for DTC e-commerce brands by applying a full-funnel, omnichannel strategy. Expertise in Google Ads, Youtube Ads, Microsoft Ads, Apple Search Ads, Search Ads 360, Adobe Analytics and Google Analytics.
Lunar Solar Group
View- Website:
- lunarsolargroup.com
- Employees:
- 86
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Director Of GrowthLunar Solar GroupLos Angeles, Ca, Us
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Director Of Paid SearchMutesix May 2022 - PresentCulver City, California, Us- Personally managed over $2mm in monthly ad spend–and oversaw an additional $3mm in team’s monthly ad spend–across SMB to enterprise level accounts.- Established and trained a team of 5+ team members, directed strategy for 30+ accounts, & was responsible for over $600k in agency MRR.- Pitched agency capabilities & closed new business, generating $100k in net new MRR.- Developed cross-channel strategy to efficiently scale a haircare client’s ad spend 40% ($1.3MM → $1.8MM) YoY, while maintaining efficiency targets.- Conducted department-wide trainings to educate 70+ team members in platform best practices, communication skills, client management, and strategy. -
Senior Paid Search Campaign ManagerMutesix Apr 2021 - May 2022Culver City, California, Us- Managed the agency’s highest MRR enterprise client.- Scaled a DTC skincare brand from $0 in YouTube spend to $80k/mo at a profitable 2x ROAS within 3 months, retaining the client for >3 years and upselling across the agency.- Grew a skincare brand’s new customer revenue by 37% in 2 consecutive quarters by expanding product adoption and introducing a clean funnel.- Developed holistic cross-channel reporting playbook adopted by 80% of the agency.- Introduced “Google in the News” bi-weekly department updates, ensuring that the team was up-to-date with the evolution of Google Ads.
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Paid Search Campaign ManagerMutesix Jan 2020 - Apr 2021Culver City, California, Us
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Digital Marketing Coordinator - Google AdsMutesix Sep 2019 - Jan 2020Culver City, California, Us
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Facility Rental Coordinator/Senior Office AssistantSeymour Marine Discovery Ctr Jun 2018 - Jul 2019- Served as main point of contact for the client, vendors, and caterers- Assistant to Events & Fundraising Specialist and Business Development Director- Updated and maintained CRM software with donor, volunteer, staff, and guest information- Increased donations by establishing positive relationships with VIP donors at fundraising events -
Marketing InternshipSeymour Marine Discovery Ctr Apr 2019 - Jun 2019- Integrated Email Best Practices for Monthly and Bi-Weekly Newsletter- Designed and launched a new Newsletter campaign increasing impressions and CTR- Created Brand Standards Guide- Conducted Market Research and Analysis- Presented marketing proposals to C-Suite Executives
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Google Online Marketing ChallengeGoogle Apr 2019 - Jun 2019Mountain View, Ca, Us- Collaborated with a team to implement PPC advertising for a non-profit using Google Ad campaigns -
Marketing StrategistVanly Mar 2019 - Jun 2019- Conducted SWOT Analysis, market research, and canvassed homes to provide proof of concept- Attended advisory meetings and provided creative marketing insight to prepare for launch- Ran Social Media Accounts -
WaitressGoldstar Catering Jun 2017 - Aug 2017
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Head WaitressTake Sushi Dec 2014 - Mar 2017
Grace Anderson Skills
Grace Anderson Education Details
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University Of California, Santa CruzMarketing
Frequently Asked Questions about Grace Anderson
What company does Grace Anderson work for?
Grace Anderson works for Lunar Solar Group
What is Grace Anderson's role at the current company?
Grace Anderson's current role is Director of Growth.
What is Grace Anderson's email address?
Grace Anderson's email address is gr****@****six.com
What is Grace Anderson's direct phone number?
Grace Anderson's direct phone number is +180520*****
What schools did Grace Anderson attend?
Grace Anderson attended University Of California, Santa Cruz.
What skills is Grace Anderson known for?
Grace Anderson has skills like Microsoft Office, Public Speaking, Microsoft Excel, Leadership, Marketing Strategy, Google Adwords, Nonprofit Organizations, Social Media, Microsoft Powerpoint, Teamwork, Customer Service, Event Planning.
Who are Grace Anderson's colleagues?
Grace Anderson's colleagues are Trevor Woods, Alexandra Staats, Nathan Shakespear, Miranda Lopez Durnbeck, Lorna Macfarlane, Justin Fuhrer, Ashley Lin.
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