Marketing Specialist
CurrentSupport marketing operations by collecting, analyzing, and distributing information using Microsoft Excel. Create targeted email campaigns to support existing customer relationships and develop new leads.Oversee content creation, user interface improvements, and regular maintenance of Magnetics' website and customer portal.Manage company LinkedIn showcase page, increasing customer engagement and referrals.Regularly analyze website performance, keyword ranking, and link maintenance and compare to competition.Prepare detailed sales reports to present to management.Plan and execute 3 trade shows per year (international and domestic), as well as numerous customer and corporate events. Create and coordinate multiple advertising campaigns for print and web.Prepare and monitor annual department budget and track project costs to control expenses.