Graceful Media is both a Women’s Empowerment platform and Marketing Agency—but what does that really mean?On one side, we operate as a marketing agency dedicated to amplifying the voices of mission driven organizations and helping them tell their stories effectively.On the other side, we’re a women’s empowerment platform with a mission to support women across all career paths. We create spaces where women can connect and share career tips, experiences, goals, and even frustrations—fostering a sense of community through digital platforms.

Managed global marketing team for the Human Rights Foundation (HRF), HRF’s international human rights conference series, the Oslo Freedom Forum (OsloFF), and HRF’s college-based conference series, the College Freedom Forum.After launching our largest OsloFF paid media and out-of-home campaign to date, the June 2024 event in Oslo, Norway, reached record attendance with approximately 1,500 participants—up from 800 the previous year. Attendees included prominent human rights defenders and industry leaders, such as Jack Dorsey and Paul Rusesabagina.- Increased OsloFF event advertising impressions from 2 million to 23.3 million within three campaign cycles on a limited budget.- Increased the organization's social media following by 400% in two years across Instagram, Facebook, Linkedin, and Twitter.- Oversaw a network of external vendors, news outlets, and advertising partners, ensuring seamless collaboration and promotion.- Directed contract negotiations and stakeholder management for key marketing and communications initiatives.- Collaborated with in-house legal and policy teams to ensure full compliance with marketing efforts.- Provided regular updates to the C-Suite, ensuring alignment on strategic projects and new initiatives.- Grew the marketing department from a solo role to a fully established team, enhancing the organization’s overall impact.- Founded HRF’s Digital Champions Ambassador Program, connecting influencers and activists to amplify global awareness for human rights issues.

I was invited to join my professor's company's marketing team to execute my final semester project in a real-life scenario, aiming to transition the company into the digital media space.

Adapted yearly Hearts & Hammers fundraising gala to a virtual platform to fit COVID-19 restrictions. We were able to surpass our goal of raising $300,000.

Managed workload for nine lifeguards and organized all waterfront activities for a camp of 400+ K-6 graders. Ran daily in-service trainings, end-of-summer personal reviews, and weekly camp-wide safety drills.