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Accountable for the delivery of social media content and customer service. The subject matter expert and point of contact for social media within the business: • Produced and delivered an initiative to produce outbound calls via social media which would result in a better customer journey for those who need to make changes on their policy, discuss their renewal or cancel. Since delivery, there has been an increase of 16 for NET sentiment and a 95% reduction in call back requests sent to the… Show more Accountable for the delivery of social media content and customer service. The subject matter expert and point of contact for social media within the business: • Produced and delivered an initiative to produce outbound calls via social media which would result in a better customer journey for those who need to make changes on their policy, discuss their renewal or cancel. Since delivery, there has been an increase of 16 for NET sentiment and a 95% reduction in call back requests sent to the contact centre platform which in time will provide a change in the commercial value.• Proposed and delivered OUTsurance (Hastings Direct’s outsourced partners, covering anti-social and out -of-office hours) cover to provide a better work/life balance for the team. • Manage and lead a team of five. Up-skill the team to support the delivery of stakeholder reports and monthly meetings with all (relevant) business department stakeholders to ensure there is a high level of communication about social (marketing and customer support) across the business. • Delivering weekly and monthly reporting of activity across social media channels to stakeholders which includes looking at multiple data sources to monitor content, sentiment and team performance against KPI’s. Understanding the data and identify any unusual discrepancies, looking into peaks and dips to decide ways to improve performance• 3rd party management including approving invoices, raising PO’s, reviewing contracts and renewals, RAFs and due diligence. Currently collaborating with procurement to conduct a market review of our social media managing platform which we have currently been in contract with for 5 years. Show less

• Managing the distribution of content across all social platforms and profiles (consumer and colleague pages) including paid advertising and boosting posts.• Support the strategising of the annual content for social media covering hero, hub and hygiene posts ensuring they are fit-for-purpose content for SEO, digital marketing and recruitment. • Liaise with the social media agency to approve and deliver social media content and campaigns. Managing communication and provide a high level… Show more • Managing the distribution of content across all social platforms and profiles (consumer and colleague pages) including paid advertising and boosting posts.• Support the strategising of the annual content for social media covering hero, hub and hygiene posts ensuring they are fit-for-purpose content for SEO, digital marketing and recruitment. • Liaise with the social media agency to approve and deliver social media content and campaigns. Managing communication and provide a high level of organisation so that expectations/deadlines are met• Supported with the research in investing in review sites Trustpilot and Reviews.co.uk (google reviews) to improve our ratings across the site from 3.8 on HD Trustpilot and 2.9 on Reviews.co.uk, deliver monthly reporting on performance• Supported with the delivery of 3 social media campaigns to improve positive sentiment and responsible for reporting on the performance thorough Talkwalker• Ensuring all advertising stays within the budget.• Daily use of social media tools including Hootsuite and TalkWalker Show less

Working with and supporting the Marketing Manager but having little supervision and working on projects independently my role and responsibilities include:-Project Managing, organising and designing the re-brand of the entire brand and it’s platforms, including their in-store POS and appearance, marketing materials, sales mailer, website and social feed. Ensuring there is consistency across all platforms, social topics are current and on-brand and the tone of voice to be… Show more Working with and supporting the Marketing Manager but having little supervision and working on projects independently my role and responsibilities include:-Project Managing, organising and designing the re-brand of the entire brand and it’s platforms, including their in-store POS and appearance, marketing materials, sales mailer, website and social feed. Ensuring there is consistency across all platforms, social topics are current and on-brand and the tone of voice to be accurate-Working closely with design agencies and publishers on briefing projects and feedback accurate notes and constructive criticism if necessary. Briefing print suppliers with projects whilst keeping within budget-Managing content for the professional Hair & Beauty magazine which is aimed at consumers, build and develop articles and ideas for specific seasons and products-Responsible for Capital’s social media presence and digital design, ensure the website content is kept up to date and provide banners for the web/mobile site-Build campaigns for new products, decide the right route-to-market and devise plans to promote the products, manage the project and approve with the Marketing Manager, Head of Marketing and the Company Directors. Execute and deliver campaigns on time, record sales to view its progress and feed back to the senior members of staff-To design, produce and place advertising as required by the Marketing Manager, liaise with external accounts to develop media opportunities and work within the set advertising budgets-Co-ordinating the marketing assistants workload and delegating work where need be. Once campaigns are set, ensure they are both made aware and ensuring they assist myself and the marketing manager to execute them Show less

Since starting at Icon Live as a Marketing Intern I progressed to Senior Marketing & PR Assistant level, to a Promotions and Event Manager. My role and responsibilities included: -Setting and managing the seasonal strategy, managing the project from start to finish. Covering in store marketing, PR, web and social media for brands including George at ASDA, Tu at Sainsbury’s, F+F at Tesco, Lipsy, Oasis, Bon Marche and Kardashian Kollection-Work closely with the advertising teams at… Show more Since starting at Icon Live as a Marketing Intern I progressed to Senior Marketing & PR Assistant level, to a Promotions and Event Manager. My role and responsibilities included: -Setting and managing the seasonal strategy, managing the project from start to finish. Covering in store marketing, PR, web and social media for brands including George at ASDA, Tu at Sainsbury’s, F+F at Tesco, Lipsy, Oasis, Bon Marche and Kardashian Kollection-Work closely with the advertising teams at large publications/fashion magazines to negotiate advertising space ensuring we stay within budget. Brief the graphic design team to produce advert artwork. -Planning and managing the annual marketing/PR budget-Building and maintaining a high level of communication and relationships internally and externally with host companies, representative PR agencies, suppliers and all levels of management within the business. -The point of contact for all marketing and PR enquires. -Managing trading calendars and critical paths -Designing, briefing and giving direction on artwork for collateral and POS, product photography and campaign shoots-Plan, strategies, support, set-up and attend press events and trade shows, some of which in the past have included celebrities such as Khloé Kardashian and Union J. Completing tasks such as logistics, health & safety and risk assessments -Design concepts for social media posts and marketing/PR collateral, plus new ways to widen the route to market and public audience-Facilitating press samples, writing press releases, compiling coverage reports and attending press days -Complete general admin tasks such as purchase orders, booking travel, inputting information to our business critical documents Show less