Grace Bierman Email & Phone Number

Chicago, Il, Us

• Developed and optimized targeted communication workflows, achieving an 800% increase in email click-through rates. • Created and evaluated member journey, from onboarding through renewal, driving a 62% engagement rate. • Analyzed data to develop and implement re-engagement communication plans, resulting in record-high conversion rates. • Led the organization’s LinkedIn strategy, creating content that drove a 60% increase in followers and a 53% gain in impressions over a 6-month period. • Ensured brand compliance and honored customer insights by managing the design and distribution of marketing assets, including videos, infographics, and articles.• Collaborated across client success and marketing teams to plan and execute the launch of new member services and announcements.

Chicago, Illinois, United States

• Elevated the membership recruitment plan leading to a 52% increase in membership from 2020-2021. • Achieved the society’s highest customer retention rate by developing strategic email content and targeted messaging. • Conceptualized and managed all digital ad campaigns including a Twitter campaign resulting in a 20% conversion rate. • Collaborated across multiple departments on website improvements, membership promotion at association events and enhancements to the ecommerce platform.

Chicago, Illinois, United States

• Led a virtual and in-person volunteer program that included reviewing applications, creating and hosting orientation webinars, and leading a team of 20 during the annual international conference. The program received the highest satisfaction rating from participants four consecutive years. • Improved monthly e-newsletter KPIs by analyzing send dates and times, testing subject lines and adding personalized features which led to record-high open and click-through rates. • Managed the society’s Twitter account, including examining trends, which led to a 53% increase in followers and 81% increase in profile visits.

Chicago, Illinois, United States

• Collaborated as part of a team to develop a content strategy, and refreshed for the society’s website, leading to a 40% increase in page views over a one year period.• Wrote scripts, organized interviews, and worked with multimedia production team to create a promotional membership video. • Redesigned postcards, applications, and print ads for promotional distribution. • Led the database migration of more than 4,000 members from Luminate to Personify and developed a thorough training guide.

• Assisted in developing and executing a membership recruitment plan leading to a 21% increase in membership after the first year.• Compiled and analyzed data on member inquiries, identified trends, and recommended solutions. • Supervised all exhibit activities including updating materials, coordinating shipping, and onsite recruitment of members. • Managed the membership database including data entry and integrity and fulfilling report requests.

• Created email templates, wrote content and monitored email statistics in Constant Contact.• Assisted with the implementation and evaluation of a membership plan, including recruitment, retention, and statistical reporting. • Contributed to the redesign and maintenance of a new website for the association using WordPress.

Normal, Il

• Gained experience in desktop publishing, gathering data and reviewing marketing content.

Bloomington, Il

• Increased my knowledge of event coordination and honed my professional writing skills.

Normal, Il

• Enhanced my communications and research skills as an assistant to the Senior Director of Development.