Advised project managers from planning to final deliverables for clients like the Goodwill and American Red Cross Simplified and standardized the evaluation process for projects, increasing feedback usability and improving deliverables Managed team of 4 consultants writing a comprehensive white paper on sustainable agriculture for federal and state funding, which was a finalist for the 180DC Best Project in the Americas award donations

Led a team of 8 strategy members, developing the strategy for a $10M ad campaign for Tide’s sustainability efforts Produced competitor and target audience analysis to create a single-minded proposition that summarized research Constructed surveys, hosted focus groups, and conducted sentiment analysis to understand brand image and Gen Z values

Created presentation on retail traffic and growth solutions, by analyzing survey data and conducting market research Wrote and facilitated a nationwide customer survey with 500 responses and organized in-person interviews with 60 responses Provided insights on the college activewear market, profiling consumers and highlighting possibility of NIL partnerships

Managed Instagram, TikTok, and Pinterest handles for multiple brands by posting and executing community engagementDesigned Instagram posts and reels, created LinkedIn posts, and wrote blog posts on trending topics for internal use Used analytics to drive social growth by monitoring engagement rates week over week and adapting content strategies

Optimized website for SEO and digital to boost impressions, making Gazelle the top search result compared to its direct competitors. Created digital content, including blog posts, Facebook posts, and B2C emails to strengthen brand image in a competitive market.

Managed staff of up to 6 employees in a fast-paced environment doing up to $10,000 in sales in a dayRanked as top-selling employee two seasons in a row, often selling over $1000 in product and helping 80+ customers

Correlated incoming tariff documentation to company invoices using spreadsheets to receive duty drawbacks, collected over $1M in refunds to reinvest into U.S.-based assembly, product development, and market expansion