Grace Parker Email & Phone Number

London, GB

London, England, United Kingdom

London, England, United Kingdom

Senior Media Relations Manager for TUI Group Hotels & Resorts, Cruises and Destinations. Working as part of the Corporate Communications team, I’m responsible for developing and implementing strategic external and internal communications to engage media, hotel partners and an international team working across over 30 countries.- Skillfully manage and.

Successfully led the development and implementation of the communications strategy to engage over 12,000 colleagues across the UK and Ireland to deliver advocacy for the new brand, when Thomson rebranded to TUI. It was the biggest change programme TUI had ever seen. I provided strategic counsel, to senior management, delivered engagement activity to shift.

Luton

Managed the consumer and brand PR strategy for all TUI brands, delivering integrated campaigns that aligned with the marketing strategy and shifted consumer perceptions. Also regularly managed crisis communications for all TUI brands. Successfully motivated and empowered an in-house team, investing in their development. Handled the development of creative.

Proactive media relations: Developed and implemented creative media relations campaigns for all brands and across all communications platforms to drive sales, increase retail footfall and raise the overall awareness of the holidays offered by each of the brands. Strategic planning: Successfully devised and implemented the PR strategy for the delivery of.

Supported the development of in-house brand campaigns and worked closely with the PR agency to implement turn of year campaigns. Provided vital support in the proactive crisis communications strategy around Volcanic Ash and also regularly handled high-level media issues to protect the reputation of TUI. Developed an awards programme for TUI and managed.

Worked across business and consumer technology clients at this agency to deliver consumer and trade campaigns. Clients included Vodafone, Adobe, Pentax and Fujitsu. Managed pan-european agencies to devise and deliver PR strategies to achieve coverage across different source markets. Supported press office and profiling campaigns and managed device reviews.