Grace Caldwell Email and Phone Number

As the Vice President of AMAze for the American Marketing Association, I coordinate groups with other board members of AMA to work directly with corporate partners on a marketing strategy for their business. Through AMAze, groups spend eight weeks on a marketing strategy for different businesses either in the Knoxville area or around the country. Through leading this program, I delegate work throughout the team and communicate clearly with our members in an effective way to ensure the multiple projects are intact. I also perform other operations as a board member of the American Marketing Association in helping any team member with projects or revision.

I worked with the AMAze group as a consultant and director for companies in the Knoxville area looking to rebrand their company and get a new perspective on their marketing tactics from active college students. We rebrand and reposition the company to increase revenue and customer satisfaction by recreating its logo, adding to its website, and much more.

As Vice President of Collegiate Marketing, I create the graphics seen across the UTK campus and make posters specifically for meetings and promotional events for entrepreneurs on campus. This position has given me insight on how to run a business and use online tools to create graphics and promotions for organizations.