Led the biggest and most complex recall at Mercedes-Benz. From communications, customer engagement, retailer strategy to customer satisfaction after completion of recall.

Responsible for leading end-to-end strategy in service operations/products, after-sales marketing and communications, digital experience, and warranty and recall strategies.Led a high-performing team, coaching and mentoring staff members to bring out their highest potential.

• Develop, implement and manage comprehensive Digital Services strategies• Lead After-Sales Digital Business• Key driver in achieving overall Customer Services Digital Services KPIs• In conjunction with IT, Headoffice and other business units act as project lead for end-to-end roll out of allocated projects to all Australian Mercedes-Benz passenger car retailers.• Act as prime communicator for allocated projects between MB headoffice business unit and Mercedes-Benz… Show more • Develop, implement and manage comprehensive Digital Services strategies• Lead After-Sales Digital Business• Key driver in achieving overall Customer Services Digital Services KPIs• In conjunction with IT, Headoffice and other business units act as project lead for end-to-end roll out of allocated projects to all Australian Mercedes-Benz passenger car retailers.• Act as prime communicator for allocated projects between MB headoffice business unit and Mercedes-Benz Australia• Oversee all Customer Services Projects and be the first point of call for the three team members of the Projects Team • Lead the team into digital transformation in Customer Services• Lead Mercedes me store end-to-end roll out and operations Show less

Responsible for digital marketing and innovation strategies for wholesale business. Lead for after-sales sustainability strategies and activities.

Overall lead for developing creative marketing strategies for Mercedes-Benz Cars After-Sales. Including but not limited to luxury brand communication, retention measures, social media strategies, comprehensive omni-channel/digital marketing, lifecycle/customer journey, direct marketing and customer engagement programs. Key driver in a comprehensive dealership incentive program for Mercedes-Benz Cars After-Sales. Program was recognised internationally and won global incentive award AIM… Show more Overall lead for developing creative marketing strategies for Mercedes-Benz Cars After-Sales. Including but not limited to luxury brand communication, retention measures, social media strategies, comprehensive omni-channel/digital marketing, lifecycle/customer journey, direct marketing and customer engagement programs. Key driver in a comprehensive dealership incentive program for Mercedes-Benz Cars After-Sales. Program was recognised internationally and won global incentive award AIM 2018 via agency. Lead a high performing team of four; including coaching and mentoring junior staff members in bringing out their highest potential. Business project lead for complex data transformation project utilising DataStage IBM (middleware). Show less

Develop and execute extensive marketing campaigns including new vehicle launch, quarterly promotions, new collection launch and special promotions with a focus on Collection and Genuine AccessoriesCo-ordinate and manage events; Collection boutique at Grand Prix/AMG Drive Days, new vehicle launch events, After-Sales conference and dealer incentive trips (Study Tour)Ensure positive working relationships with over 70 dealerships across AustraliaFirst point of contact for… Show more Develop and execute extensive marketing campaigns including new vehicle launch, quarterly promotions, new collection launch and special promotions with a focus on Collection and Genuine AccessoriesCo-ordinate and manage events; Collection boutique at Grand Prix/AMG Drive Days, new vehicle launch events, After-Sales conference and dealer incentive trips (Study Tour)Ensure positive working relationships with over 70 dealerships across AustraliaFirst point of contact for internal stakeholders, suppliers and various media agencies relating to collection and accessories marketingOccasional artwork creation/design and implementation of promotional marketing collateral; includes seasonal catalogues, product brochures, magazine ads, posters, digital artworkDealer Incentive ProgramAdministers After-Sales incentive trip of over 70 participating dealerships Project management through development content of program, creative development, strategy planning, campaign launch and monthly teaser Show less

Print Design: catalogues, flyers, brochures, magazine/newspaper ad, posters, event invitationsDigital Media: e-catalogue, e-brochures, newsletter templatesBusiness Stationery: logo design, letterheads, business cards, report coversSignage: building and vehicle signage, A frame sign, labels, stickersBanners: pull up banners, promotional banners, trade show banners Portfolio clients: Melbourne, Hong Kong and Malaysia

Manage and execute extensive marketing for all BTL and ATL advertising strategies (Radio/TV, print, online/digital)Artwork creation and implementation of promotional marketing collateral; includes sale brochures, flyers, posters, digital artwork for webCo-ordinate and manage events; interstate trade shows, Info Nights, staff conferences/seminarsFirst point of contact for internal stakeholders, suppliers and various media agencies relating to marketing and advertising… Show more Manage and execute extensive marketing for all BTL and ATL advertising strategies (Radio/TV, print, online/digital)Artwork creation and implementation of promotional marketing collateral; includes sale brochures, flyers, posters, digital artwork for webCo-ordinate and manage events; interstate trade shows, Info Nights, staff conferences/seminarsFirst point of contact for internal stakeholders, suppliers and various media agencies relating to marketing and advertising enquiriesPublic relations management: Awards sourcing and nominations (Telstra Business Award, Monash Business Award); write press releases and providing insightful answers to award questionnaires and responding to marketing enquiries Comprehensive database management and web CMS managementMonitors monthly budgets by comparing and analyzing actual results with plans and forecastsManage and coordinate task for marketing assistant ensuring flawless execution of marketing administrative tasksAccomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments Show less