Grace Chang Email & Phone Number

Singapore

Taipei, Taiwan

• Developed strategies, planned budgets, executed advertising on Google & Meta in Hong Kong & Macau, and resulted in an increase of ROAS by 22% while ad budgets reduced by 21%
• Created pivot tables, conducted business analyses, and collaborated with business analysts to optimize dashboards for tracking ad performance, reducing CPC by 22% and increasing the conversion rate by 34%
• Initiated the implementation of an RPA (Robotic Process Automation) service in daily operations and collaborated with engineers and business analysts, reducing time by 11% and improving accuracy to 100%

Taipei, Taiwan

• Utilized Google Ads & Google Analytics, and organized marketing materials for promoting digital finance service, increasing conversion rate by 57% and reducing CPA by 54%
• Conducted market research, proposed persona with data analyses, found potential customer groups, and established segment marketing systematic approaches, enhancing conversion rate by 193% and reducing CPA by 41%
• Proposed user journey maps and managed Google Ads & Facebook Ads, gaining app downloads by 20% & raising conversion rate by 34%
• Promoted the digital membership program and arranged incentive schemes in branches, increasing new members by 49% & boosting digital transactions by 142%
• Evaluated customers’ demand and organized online sales events through cross-industry cooperation, boosting CTR of the event page by 65%, generating an 145% better sales performance, and increasing app download rate by.
• Cooperated with PM teams and re-launched the loan assessment system, leading to conversions raised by 88% and CPA declined by 33%

Taipei, Taiwan

• Conducted analyses of brand cost structure, competitors’ performance & market sales data, proposed and executed new product launch plans in drugstores & convenience stores, resulting in an 82% better brand sales.
• Negotiated and signed new contracts with advertising agencies, developing materials for Taiwan & Hong Kong Facebook fan page with an increase of fans by 5.6%
• Established the brand key vision, produced point-of-sale materials for 10 physical channels, and simplified the designing process of online ad banners, reducing costs by 32% and time by 60%
• Planned promotional activities and enhanced profit margins of new product sets for key account channels, 70% of product sets were sold after launch in 1 month
• Managed the supply of more than 50 products to Taiwan, Singapore, and Hong Kong, optimized the production process, and reduced the inventory value of discontinued products by 70% in 3 months

Taipei, Taiwan

• Served as the secretary of the vice president, arranging monthly meeting schedules and business trip itineraries
• Established and maintained the cross-functional tracking system of progressing projects with the response rate achieving 100% weekly
• Submitted monthly management proposals to the general manager, analyzing the profit performance of brand teams

Tainan, Taiwan

• Served as a team leader and led 17 members in the completion of the training courses in Shanghai & Bangkok
• Led 3 team members to present the Taiwanese beauty brands during a business trip to Thailand and won the 1st prize
• Assigned to President Pharmaceutical Corporation after the Management Trainee Program ended

London, UK

• Supported the promotional campaigns in the retail channel, cooked Taiwanese dishes on-site, distributed samples, and sold 40 items worth 100 GBP in 6 hours
• Created product descriptions for more than 400 items in both Chinese and English version with an accuracy rate of 99%, saving proofreading time for the company

Master Of Science - Ms, Marketing & Strategy

Courses: Global Branding, Advanced Marketing Management, Issues in Marketing: Theory & Practice, Service Marketing

Bachelor Of Law, Law

Activities and Societies: Chief Finance Officer, Cooking Club Business-relevant elective modules: Consumer Behavior, Marketing Research.