Notable Business Won: PUMA, Unilever, Domino's Pizza, The Coca-Cola Company, Campari, Hyatt, Anthropology

Clients: Lancôme, Michael's, L'Oréal, Kiehl's, Master Class, Amazon, Powerade and Maison Margiela

Client: Dell

Clients: FleishmanHillard, SeaWorld, Anheuser-Busch, Addvie, Casey's General Store, Capital OneFleishmanHillard Influencer Certified

Clients: BIBS, Lacoste, Orient Watch, Darlena Watchstraps and Inuikii•Monitor the Instagram accounts of two luxury watch clients daily boosting account engagement by 164% and generating a 13.7% increase in followers in less than 30 days •Track paid and organic influencer and social media coverage on a daily, weekly and monthly basis to create a monthly report for clients •Research and identify influencers for collaboration, paid and sponsored posts •Write copy, create graphics and co-develop Instagram content calendars to plan 3 months in advance

•Create and post content for social media platforms •Visually merchandise products including clothing, accessories, and home decor •Communicate knowledge and information on the products available in-store •Maintain store appearance and organization •Upload products into Shopify and Vend to track inventory •Promote online and contactless shopping during the height of the COVID-19 pandemic

•Create, organize and monitor a chapter budget and the financial records•Assist in planning all events held at the chapter house and venues•Collaborate with Director Housing as a liaison between the chapter and the Chapter House Corporation and local employees •Educate on and enforce all Pi Beta Phi and campus policies, obligations and benefits •Review and update the House Rules •Oversee Directors in the areas of daily operational tasks for housing/facility management and finances•Manage a 72-member facility to ensure all members needs are met by monitoring meal schedules, the budget, facility maintenance and more•Promote a $3 million housing renovation in partnership with the Chapter House Corporation

•Conduct weekly searches of relevant industry news to share with the team •Execute media audits to look at press of clients’ competitors •Update master media calendar •Craft pitches •Create briefs with editor information and interview details to prep clients for meetings •Assist with tracking media coverage•Search for roundups/ stories including client competitors •Assist with ideas to build social platforms for b.good PR •Edit clips for Instagram

•Promote sales and merchandise by understanding product landscape to communicate clearly with customers the story and unique features behind each piece•Meet sale goals set by the regional management team •Assist clients with needs and questions in-store or on the phone•Style, fit and assist customers with clothing and accessory items •Assemble floor sets and window displays •Maintain a clean and organized storefront by organizing and restocking products on the floor •Establish long-lasting relationships with customers and clients

•Communicate effectively with a team to complete tasks on a short timeline •Compile, organize, and publish a list of locally owned businesses and designers •Promote the #314Together campaign through collaboration with local influencers, designers, and businesses •Create content for social media platforms •Highlight minority and black-owned businesses through additional social media coverage