I head up Digital Grace Agency, a marketing and brand strategy agency focussing on creating strategic, targeted, data-driven campaigns – with unique, engaging content – to position and build brands. • Websites & SEOCreating effective, authoritative, high-quality websites that perform optimally across navigation and user experience, including maximised SEO. Creating original, engaging SEO-optimised content that is aligned to the brand positioning. • Brand Identity & Positioning Strategy and Implementation WorkDefining and implementing the aims for brands, the brand definitions, brand descriptions, brand values, USPs, target audiences, visual tones, creative briefs and business objectives for marketing campaigns.• Social Media Strategy and CampaignsWorking up strategies and running social media campaigns, focussing on bespoke, authentic, engaging content, with exceptional engagement. Driving awareness, reach and audiences, and ensuring loyalty and advocacy. Building brand narratives, relationships and connections, working across all relevant platforms, including Instagram, Facebook, Twitter, TikTok and LinkedIn.• MarketingRunning Email campaigns, Ad campaigns, and creating content and marketing collateral, including ads, leaflets, posters and menus. Working across digital platforms, ensuring the brands are represented optimally, including SEO and discoverability.Highlights Include• Increasing sales by 35% for an e-commerce wellness business, working on the content and SEO of their new website. • Increasing Barber’s Cheesemakers Social Media Engagement, building a strong narrative for the brand, including the heritage, uniqueness and sustainability.• Increasing Suzanne James Caterers and Fifty Seven Restaurant Social Media Engagement and building the authority and expertise of the brand.• Setting up and building highly successful online massage classes for Beata Aleksandrowicz, featured widely including Tatler, The Telegraph and The Times.

Author of three cookbooks – The Best Gluten-Free, Wheat-Free & Dairy-Free Recipes (which has sold over 150,000 copies), Simply Gluten-Free & Dairy-Free and The Best Gluten-Free & Dairy-Free Baking Recipes. Made recipe videos for Waitrose TV Runs a website that has been voted one of the 100 Best Food Blogs (woman&home) and one of the Best Gluten-Free & Allergy-Friendly Food Blogs (channel4.com/4food)

A consultancy role, working as Head of Marketing for the restaurant group, and delivering brand and digital marketing strategy for the business. I covered all aspects of restaurant marketing, including content marketing, brand development, website optimisation, SEO, email marketing, CRM, menus and events.Highlights Include –• I headed up the launch of a residency at their fine dining venue. Bookings were sold out within days and it was featured by Jay Rayner in The Guardian as well as Time Out and Good Food Guide.

As Interim Publisher of HarperCollins NonFiction division, I lead the Cookery & Lifestyle, Thorsons, Element, Entertainment and Sport lists. I oversaw the publishing, marketing, publicity, PR campaigns and the sales campaigns, as well as the editorial, design and production for the books – ensuring expert publishing across all the channels, and maximum awareness, engagement and sales growth. I lead the teams in –Building brandsGrowing publishing profiles and salesStrategic development and publishing across international marketsDeveloping big brand name talent as well as nurturing new talentCreating content and products with authors – printed and digitalRunning data analysis to ensure engagement with audiencesHighlights Include –• Marcus at Home and New Classics by Marcus WareingMarcus at Home was a Sunday Times Bestseller and we tripled the sales of his previous publishing. Serialisations in Observer Food Monthly and The Sunday Times, and recipe booklet in The Times. Major integrated digital marketing, publicity, sales and advertising campaigns.• Why Mummy Drinks by Gill Sims The number 1 bestselling debut novel of 2017 going straight in as Sunday Times Bestseller number 4. Also went to number 1 in Kindle charts and and to number 2 on Amazon on announcement. Shortlisted for The British Book Awards Debut Book of the Year. Signed Gill up when her Facebook site had 50,000 followers. A year later it had 370,000 and the highest level of engagement of the mummy-bloggers.

Responsible for the strategic development and publishing of the Nourish list. I spearheaded the launch of the brand with the focus on improving well-being through food and drink.I lead the teams in –• Digital change, devising the brand as a cross-platform imprint to develop as a community-centered publishing arm of the company• Strategic creation, development and publishing of the list• Developing the brand name and brand concept, strategy and content for the website/blog and social media• Working up the financial plan and developing new routes to marketI built a Food & Drink list at DBP/Nourish and have also worked on health, craft, gardening, gift and stationery books