In my role as an Account Director I am accountable for the P&L of our Taiwan business, with a strong focus on commercial development and operational excellence. I was able to 2.7X the business within 2 years.- Oversee client projects, as well as developing and nurturing client relationships to ensure the smooth production of campaigns and the business grow.- Support and nurture the more junior team members.- Cross-department collaboration.

I provide comprehensive branding and marketing services to clients, including digital marketing, social media planning, event management, marketing materials design, and logistics. I project manage various types of job, including video production, traditional marketing materials design, and digital solutions such as social media planning, website development, and content production.- Establish sales team to market, including product pricing, category design and commercial pipeline for revenue growth. - P&L management and cost control under group goal to achieve business target.- Identify digital solutions that support client brand strategies and thus facilitate end-to-end service adoption.

-Lead team to design and implement Marketing and PR plan for Prescription drugs-Led and trained 3 Account Executive staff members-Tasked with managing PR strategy for 12 brands, handled projects with budget over NT$25M in 2020-Client experiences: Pfizer, Novartis, Boehringer Ingelheim, Sanofi and Amgen

Responsibilities include sales force management, the development of marketing & PR strategies, and business development.Work closely with internal and external teams on planning, evaluation and execution of creative concepts, content and communication.Sales and Distributor Management· Sales force structure, size, and geographic territory design· Hospital contract management· KPI target setting and performance monitoring· Incentive compensation plan designMedia Relations Planning and Execution· Daily media monitoring with needed report generation and impact analysis.· Work with and supervise external agency to come up with press materials (articles, and engagement tools), talking points, QAs and storyline for media pitching.· Build and maintain relationships with media in Taiwan, including print, broadcast, online, and bloggers.PR and Marketing  Strategies Planning and Management· Take Lead on Internal and External(Media) Events/Activities including designing and planning to achieve strategy.· Execute seasonal marketing campaigns to meet financial targets; identify and support new · opportunities to maximize growth areas.· Plan and produce marketing materials for professional and patients.· Digital marketing planning and execution include SEO, content creation, and social media marketing.(Facebook, Line, and WeChat).Corporate Messaging· Produce/Create Newsletters and Event Materials in line with company guideline and initiatives.· Provide advice and support other functions’ communications events and needs.

PR Strategy and IMC development. Project management and execution. (ex. Third partycooperation, media monitoring, social media management, promotion material planning, newsrelease etc.) Able to manage several projects simultaneously with valued deliverable.Tasked with managing PR strategy for 8 brands, handled projects with budget over NT$15M.Serving clients : Novartis, Eli Lilly, Pharma Engine, Boehringer Ingelheim, and Pfizer:Oncology products- Zykadia 2016 Annual PR Plan [Novartis]- Onivyde 2016-2017 Annual PR Plan [Pharma Engine]- Tasigna 2017 Annual PR Plan [Novartis]- Revolade 2017 Annual PR Plan [ Novartis]Diabetes & High blood pressure- Trejennta 2016-2017 Annual PR Plan [Boehringer Ingelheim ]- Jardiance 2016-2017 Annual PR Plan [Boehringer Ingelheim ]- Exforge 2016-2017 Annual PR Plan [Novartis]- Diabetes healthcare website 2016-2017 [Eli Lilly]

- Design and implement sales plans and growth strategies to increase product sales in Taiwan.- Develop, produce, and distribute marketing materials for internal and external initiatives, marketing events, and digital marketing projects.- Official website design and development.- Create, monitor, and optimize advertising campaigns in Google Ads.

- PR projects execution and management (ex. Third party-cooperation, media monitoring, product promotion, exhibition, and conference etc.) - Plan and organize Forums for more than 3,000 people.- Plan and organize Overseas Exhibition for more than 100 Exhibitors.