Grace Child Email & Phone Number

Royal Leamington Spa, Gb

Alpharetta, Georgia, Us

London, Gb

Built the product marketing function from zero to one , establishing a product marketing framework and best practices. Drove product launches, positioning and messaging, GTM strategy, field enablement, customer references, analyst relations, and campaign content strategy. Launched a brand new product category in the sustainability field during my tenure.

Birmingham, Gb

Within this role I lead the Product Marketing division for the ERP business unit at Advanced. I was the business expert in the product areas which compromise ERP (HR, Payroll, Finance, Spend and Risk Management, Field Service and Supply Chain management and more). My responsibility was shaping the strategy and direction for the ERP division at Advanced. I worked alongside Product Management and Sales Leaders within the business to spot market opportunities and trends, analyse and monitor competitors and lead the overarching go-to-market plans and initiatives for the whole division. I supported and guided the product marketing managers within my team to ensure they are successful in creating compelling messaging, understand our key personas, build compelling sales enablement collateral and launch products successfully.

Birmingham, Gb

I was solely responsible for the creation and delivery of the product marketing plan specific to the Commercial & Enterprise Business Unit at Advanced and I also had direct line management responsibility for the Product Marketing Executive for Commercial & Enterprise. I created product messaging, value propositions, customer-facing collateral, sales enablement tools, and in-product messaging for our range of products. I also work closely with senior and junior members of Product Management, Sales, and the wider Marketing team for product releases and new product launches. I worked alongside the Head of Product Marketing in building a long term plan and associated budgets that delivers the right level of support for the rest of the product marketing team, field marketing, sales and product management through focused GTM activity and sales enablement tools. I acted as a deputy Head for the department when the Head of Product Marketing is absent and also act as a mentor to junior members of the team offering guidance and best practice.

Birmingham, Gb

I crafted and communicated key messaging, created sales enablement tools and marketing collateral using applications such as InDesign, support sales training to optimise the sale of Financial Management, Human Capital Management (HCM) and back-office cloud modules into commercial markets and the cross-sale of such solutions into a variety of other marketplaces. Responsible for understanding the ‘social footprint’ of our HCM and Finance buyer personas via client visits and research, managing social media content and scheduling for our corporate commercial account using applications such as Sprout Social.Supportive of the Commercial Field Marketing team in the creation and delivery of innovative and informative campaigns, Product Management in the delivery of major product launches and releases and our Partners in the delivery of third-party campaigns and projects.

Coventry, West Midlands, Gb

London, England, Gb

I worked within the Stakeholder Communciations team at VisitBritain on a 12 month contract which formed my University industrial placement year. The role was made up of a mixture of external B2B communication as well as internal communication and assistance on corporate events. I was responsible for writing and editing content on VisitBritain's corporate website and using the CMS to ensure that content was updated and refreshed on a regular basis and all content was accurate, engaging and to a high editorial standard. I created and maintained the content of the online corporate communications “toolkit” to include VisitBritain fact-sheets and core PowerPoint materials and created content for the fortnightly corporate newsletter.

London, Gb