Grace Danks Email & Phone Number

Durham, North Carolina, US

• Led product innovation initiatives for clients across various industries, resulting in increased revenue and market share for startups, small, and midsize companies.
• Conducted market research, trend analysis, and customer insights to identify emerging opportunities and develop innovative product concepts while facilitating ideation workshops and design thinking sessions to generate.
• Collaborated with cross-functional teams to develop prototypes, MVPs, and pilot programs to validate product concepts and market fit while providing data driven insight on the best path forward.
• Advised clients on technology trends, emerging technologies, and digital transformation strategies to drive innovation and competitive advantage for their business.
• Key skills gained: B2B, Market Analysis, Client Relationship Management, Team Management, Strategy to Execution, Analyze Information, Facilitation, Interpersonal Relationships, Product Analysis, Shareholder.

Morrisville, NC, US

• Led a team of product managers, designers, and engineers in the modernization and launch of the Relias Platform to meet FedRamp, HiTrust, SOCII Compliance, while adding new features to drive user experience.
• Defined product vision and strategy based on market research, competitive analysis, and customer feedback, leading to improved user satisfaction to deliver new features and functionality while completing 8 mergers and.
• Implemented methodologies (Agile, Scrub, Kanban) to streamline product development processes, resulting in a reduction in time-to-market; while collaborating with marketing and sales teams to develop go-to-market.
• Conducted regular user testing and feedback sessions to iterate on product features and enhancements, resulting in improvement in retention rates while maintaining version control for compliance management.
• Modernized the Relias Platform, aligning business and technical needs, analyzing customer data, and managing risks while implementing cloud-based platforms, REST APIs and integrations, using DevOps practices.
• Brought a strong understanding of client needs through user research and human-centered design to the engineering process through the implementation of robust client feedback programs.

Morrisville, NC, US

• Managed the development and launch of the Straight Health Platform within budget and timeline constraints, resulting in an increase in market share.
• Conducted market research and competitive analysis to identify new product opportunities and guide product roadmap prioritization.
• Worked closely with engineering and design teams to define product requirements and ensure alignment with user needs and business objectives.
• Implemented performance tracking metrics and KPIs to measure product success and identify areas for improvement using SQL, Excel, Tableau, and Microsoft PBI.
• Collaborated with cross-functional teams to resolve product issues and prioritize bug fixes and feature enhancements.
• Key skills gained: SaaS Human Servies, Healthcare, EdTech, Workforce Enablement, Learning Management Systems (LMS), Recruiting and Staffing, Compliance Management, Content Generation, PAC, Home Health.

Irvine, CA, US

• Led growth strategy and execution for Helium10 members products, resulting in 7% increase in free to paid user conversion and 10% increase in revenue within 6 months.
• Implemented data-driven experimentation framework to optimize key product metrics, resulting in 7% improvement in conversion rates while driving increased usability and customer satisfaction.
• Collaborated with marketing and sales teams to develop and execute go-to-market strategies for new product features, driving 15% increase in product adoption.
• Implemented in app customer feedback programs and conducted in-depth analysis of user behavior and market trends to identify growth opportunities and inform product roadmap prioritization.
• Managed cross-functional teams including engineering, design, marketing, and analytics to deliver high-impact growth initiatives on time and within budget.
• Key skills gained: SaaS, Ecommerce Marketplace, FBA/FBM, PPC campaigns, Amazon, Walmart, Growth Hacking, Organically Scaling User Bases, SMB/Mid-Market, Data-Driven, KPI driven, B2B/B2C, Conversion Optimization.

Boston, MA, US

• Conducted comprehensive business analyses to identify process inefficiencies and bottlenecks, resulting in improvement in operational efficiency.
• Collaborated with cross-functional teams to gather and document business requirements, ensuring alignment with project objectives and stakeholder needs.
• Utilized data analytics tools and techniques to extract, manipulate, and analyze large datasets, leading to actionable insights and recommendations that could be tested using Sketch, Figma, and Invision to create.
• Facilitated workshops and meetings with stakeholders to elicit requirements, define scope, and prioritize features for product development initiatives.
• Prepared detailed documentation including business requirement documents (BRDs), user stories, and process flow diagrams to guide solution development and implementation.
• Key skills gained: SaaS/PaaS, FinTech, Financial Management, Financial Education, B2B/B2C, User Interface (UI), User Experience (UX), UX Research, Innovation and Technology, Financial Literacy, Regulatory Knowledge.

Master Of Business Administration (M.B.A.), Managment, Leadership, And Entrepreneurial Business Development

Master'S Degree, Psychology

Microdegree, Predictive Analytics

Bachelor'S Degree, Human Development And Family Studies, General