Social Media Intern
The Atlanta Open - Tennis Tournament
Atlanta, Georgia, United States
• Responsible for original content creation and sponsor-obligated media commitments across three channels• Communicated with top ATP Tour players about content needs, arranged shoots, and managed timing of filming on and off the court around changing playtimes and tournament schedulesInstagram Insights:• During the tournament week of 7/22-7/31, @atlantaopentennis reached 820% more accounts, with a total of 706K reaches• Engagement increased by 687%, with a total of 28.2K accounts engaged• During the week, 275 pieces of content were shared across posts, stories, reels, videos, and live streams, with a reel I posted promoting an individual player’s attendance garnering +260K views