As a marketing manager, I’ve held a multifaceted role with a range of responsibilities crucial to the success of the company's marketing efforts. One primary duty involves developing comprehensive marketing strategies tailored to the company's objectives and target audience. For instance, I plannedand executed the launch of a new product by conducting market research to identify consumer preferences and market gaps, then I developed a strategic plan outlining the product positioning, pricing strategy, and promotional tactics.Additionally, I oversee the implementation of various marketing campaigns across multiple channels. (Meta/instagram/ tiktok/ snapchat/LinkedIn etc). l coordinate with the creative team to produce engaging content for digital platforms such as social media, email newsletters, and the company website, whilealso managing traditional marketing initiatives like print ads or direct mail campaigns. Furthermore, I play a pivotal role in analyzing the performance of these campaigns, leveraging tools like Google Analytics or CRM systems to track metrics such as website traffic, conversion rates, and customer engagement.Based on these insights, I continuously refine and optimize marketing strategies to improve effectiveness and drive results. Collaboration is another essential aspect where I work closely with cross-functional teams including sales, product development, and external agencies to ensure alignment and coherence across all marketing efforts. Whether it's coordinating product launches, managing advertising budgets, or conducting competitor analysis, my expertise and leadership are integral to driving the company's growth and achieving its marketing objectives.I also currently lead a team of 5 and I’ve also managed teams in the past.Social channels worked on: Instagram/ Twitter/ LinkedIn/ Snapchat/ TikTok

My responsibilities encompass overseeing the development and execution of marketing strategies to promote the company's products and services. This involves conducting market research to identify target audiences and consumer trends, crafting compelling marketing campaigns across various channels such as digital, print, and social media, and analyzing the effectiveness of these campaigns through metrics like ROI and conversion rates. Additionally, I’ve managed and planned campaignswhere we collaborate with cross-functional teams including sales, product development, and advertising agencies to ensure brand consistency and alignment with overall business objectives. I also staying updated on industry trends and competitor activities to continuously refine and optimize marketing efforts for maximum impact and market penetration. Furthermore, I play a pivotal role in analyzing the performance of these campaigns, leveraging tools like Google Analytics or CRM systems to track metrics such as website traffic, conversion rates, and customer engagement.Based on these insights, I continuously refine and optimize marketing strategies to improve effectivenessand drive results. Collaboration is another essential aspect where I work closely with cross-functional teams including sales, product development, and external agencies to ensure alignment and coherence across all marketing efforts. Whether it's coordinating product launches, managing advertising budgets, or conducting competitor analysis, my expertise and leadership are integral to driving the company's growth and achieving its marketing objectives.Social channels worked on: Instagram/ Twitter/ LinkedIn/ Snapchat/ TikTok

(Part time: March 19- August 20 / Promoted to a Senior role in September 19)I was in charge of shaping the brand's image and driving its success in a highly competitive market. My responsibilities encompass a wide range of tasks tailored to beauty, developing and executing comprehensive marketing strategies to promote the brand's products and services. For instance, I managed and assisted the launch of new skincare or cosmetics by conducting in-depth market research to understand consumer preferences, emerging trends, and competitor offerings. Based on research, I crafted strategic plans that encompass product positioning, pricing strategies, and promotional campaigns designed to resonate with the target audience.I had to oversee the creation of visually captivating and compelling content across various platforms, including social media channels like Instagram, TikTok, and YouTube, as well as traditional marketing channels such as print advertisements and influencer partnerships. I was responsible for analyzing the performance of marketing campaigns using metrics such as engagement rates, conversion rates, and customer feedback to evaluate effectiveness and inform future strategies. Additionally, I managed influencer campaigns and collaborated closely with product development teams to ensure that marketing initiatives align with product launches and innovations, maintaining brand consistency and integrity. I fostered relationships with key stakeholders, includingbeauty influencers, industry experts, and media outlets, to increase brand visibility and credibility within the beauty community. Executed photo shoots for new product launches, managing, influencer collaborations, or staying abreast of emerging beauty trends, my expertise and leadershipwere instrumental in driving the brand's growth and maintaining its competitive edge in the dynamic beauty market. Social channels worked on: Instagram/ Twitter/ LinkedIn/ Snapchat/ TikTok

Helped with window shop design, served customers daily, meet customers needs, meet KPI's, team player in busy environment, display new stock and delivery.