Grace Epperson

Grace Epperson Email and Phone Number

Marketing & Data Analytics Leader | GKE Consulting Founder @ GKE Consulting
Grace Epperson's Location
Baltimore, Maryland, United States, United States
Grace Epperson's Contact Details
About Grace Epperson

I bring together people, processes, data, and technology to enable successful marketing programs, maximize ROI, and drive organizational success.With over 25 years of experience, I served as the Chief Analytics Officer for 14 West, a Baltimore-based business services firm supporting dozens of publishing affiliates of The Agora. Over a decade, I built the data analytics function for this global organization that exceeded $1B in annual revenue. This included leading a 40-member team of data scientists, architects, engineers, developers, BI analysts, and customer success partners who supported 700+ users with data services, self-service analytics, on-demand dashboards and reporting, predictive analytics, and custom analyses.I also worked at Actable as a VP, Client Partner for Fortune 100 companies in maximizing the use and value of customer data platforms, as well as, serving as Chief Operating Officer for International Living, Agora’s flagship publication about working, investing, and retiring overseas.As Founder of GKE Consulting, my mission is to apply my deep understanding of digital direct marketing, information publishing, and data analytics to help her clients solve problems and meet their objectives. My areas of expertise include optimizing marketing performance, audience segmentation, analyzing customer journeys, strategic testing, predictive modeling, data visualization, and reporting. I also currently serve as an Executive Advisor for Think Consulting, which allows me the flexibility to offer full-scale management consulting services.

Grace Epperson's Current Company Details
GKE Consulting

Gke Consulting

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Marketing & Data Analytics Leader | GKE Consulting Founder
Grace Epperson Work Experience Details
  • Gke Consulting
    Founder
    Gke Consulting Jun 2024 - Present
    Sykesville, Maryland, United States
    As Founder of GKE Consulting, my mission is to apply my deep understanding of digital direct marketing, information publishing, and data analytics to help her clients solve problems and meet their objectives. My areas of expertise include optimizing marketing performance, audience segmentation, analyzing customer journeys, strategic testing, predictive modeling, data visualization, and reporting. I also currently serve as an Executive Advisor for Think Consulting, which allows me the flexibility to offer full-scale management consulting services.
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  • Waybetter Marketing
    Vice President Of Client Services
    Waybetter Marketing Oct 2023 - Jun 2024
    Columbia, Maryland, United States
    Served as key member of leadership team, contributing to Waybetter’s long-term strategic growth by helping colleges and universities increase their student enrollment with hyper-personalized, data-driven campaigns.• Oversaw the integration of strategy, technology, data, and creative necessary to execute campaigns that generate results for our clients• Led, developed, and supported team of account managers responsible for the execution of campaign strategy• Nurtured relationships with clients, triage their needs, and set and manage their expectations• Established data-driven best practices that boost results and drive operational efficiencies
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  • International Living Publishing Ltd
    Chief Operating Officer
    International Living Publishing Ltd Aug 2022 - Jun 2023
    Portlaw, County Waterford, Ireland
    Was responsible for the strategic planning and execution of core operations functions, including marketing technology, web development, data analytics, email production, fulfillment, and customer services. Implemented a goal-setting framework to prioritize and align the leadership team. Enhanced service offerings, improved project management process, and established efficient workflows that involve multiple teams working together.• Led website rebranding initiative to create personalized, digital experiences at scale by leveraging best-in-class headless content management system, and Next.js, React, and Vercel for web application development.• Improved customer service operations, leading to approximately $250k in annualized cost reduction, improved customer experience, and increased revenue generation opportunities.• Transitioned flagship IL magazine from print to digital format within demanding 60-day timeline.• Used customer data to drive website revenue growth by impressive rate of 35%.
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  • Actable
    Vp, Client Partner
    Actable May 2021 - Aug 2022
    New York City Metropolitan Area
    Led all aspects of assigned client portfolio, including solution consultation, delivery, resource management, and business development. Responsible for aligning revenue targets with client-specific strategic roadmaps. Developed a deep understanding of the client's first-party data and identified and executed valuable use cases. Provided guidance and support to a cross-functional team of data analysts, solution engineers, and marketing operations specialists, ensuring projects were delivered on time and within the specified scope.• Led development, oversight, and expansion of client portfolio, specializing in information publishing and financial services.• Implemented customer data platform and customer data-driven solutions to fuel automated marketing activations.• Designed comprehensive account development plans and fostered intricate stakeholder relationships.
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  • 14 West
    Chief Analytics Officer
    14 West Sep 2011 - May 2021
    Baltimore, Maryland Area
    Established and led 40+ person team responsible for enterprise-level data analytics and reporting. Enabled valuable insights of key subject areas, including sales and revenue, funnel activity, subscription circulation, customer lifetime value, retention, lead generation, email performance, and marketing performance (ROAS). Transformed data accessibility and reporting by implementing data warehouse solution (Snowflake and dbt) and self-service analytics (ThoughtSpot and Qlik). Delivered widely adopted predictive analytic models enabling key business insights including the likelihood of converting first-time customers, purchasing high-priced product, charging back credit card, and successfully autorenewing subscription. Recruited and led a high-performing team of data architects, engineers, business intelligence (BI) analysts, project managers, customer success managers, and user support specialists. Together, we achieved the organization's data goals and ensured the effective utilization of data for business growth and decision-making.• Launched self-service BI and analytics with ThoughtSpot for community of 700+ users, including training, coaching, and adoption programs aimed at improving data literacy and enabling actionable marketing and business decision-making.• Modernized all aspects of master data management, including architecture, development practices, database operations, security compliance, and adoption of Snowflake as cloud data warehouse solution.• Developed data and analytics practice for global company with revenue exceeding $1B, while supervising formation of 40-member team dedicated to data and analytics.
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  • Dm360 Inc.
    Co-Founder & Managing Director
    Dm360 Inc. Aug 2007 - Sep 2011
    Baltimore, Maryland Area
    Partnered with Co-Founder & CEO to establish the company's vision, strategy, and mission. Was accountable for leading all marketing and operations related to client delivery. Managed the entire creative process, overseeing the development of marketing concepts, copywriting, design, and production stages and ensured the alignment of marketing initiatives with the client's overall vision and goals.• Co-founded direct marketing consultancy specializing in driving international expansion through direct-to-consumer marketing strategies.• Exemplified track record of consistently operating within budget, while surpassing growth targets and performance metrics for clients.
  • Laureate Education, Inc.
    Marketing Manager
    Laureate Education, Inc. Jan 2007 - Aug 2007
    Baltimore, Maryland Area
    Successfully developed and executed marketing communication strategies for three distance-learning graduate degree programs and continuing education courses targeting teaching professionals
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  • The Agora
    Director Of Marketing And Operations, International Marketing Solutions
    The Agora May 1999 - Jan 2007
    Baltimore, Maryland Area
    After holding various marketing and operational roles, promoted to lead the International Marketing Solutions division, responsible for direct mail marketing and fulfilling over 50 newsletter publications, products, and services to English-speaking markets around the world
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Grace Epperson Skills

Email Marketing Direct Marketing Marketing Communications Online Advertising Newsletters Marketing Strategy Copywriting Social Media Marketing Publishing Business Intelligence Project Management Web Marketing Ppc Business Development Thought Leadership Reporting And Analysis Business Strategy Team Building Business Analytics Consumer Marketing Operations Management Manage Client Relationships Copy Editing

Grace Epperson Education Details

Frequently Asked Questions about Grace Epperson

What company does Grace Epperson work for?

Grace Epperson works for Gke Consulting

What is Grace Epperson's role at the current company?

Grace Epperson's current role is Marketing & Data Analytics Leader | GKE Consulting Founder.

What is Grace Epperson's email address?

Grace Epperson's email address is ge****@****west.us

What is Grace Epperson's direct phone number?

Grace Epperson's direct phone number is +141086*****

What schools did Grace Epperson attend?

Grace Epperson attended Loyola College In Maryland, Messiah University.

What skills is Grace Epperson known for?

Grace Epperson has skills like Email Marketing, Direct Marketing, Marketing Communications, Online Advertising, Newsletters, Marketing Strategy, Copywriting, Social Media Marketing, Publishing, Business Intelligence, Project Management, Web Marketing.

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