Grace Epperson Email & Phone Number

Sykesville, Maryland, United States

As Founder of GKE Consulting, my mission is to apply my deep understanding of digital direct marketing, information publishing, and data analytics to help her clients solve problems and meet their objectives. My areas of expertise include optimizing marketing performance, audience segmentation, analyzing customer journeys, strategic testing, predictive.

Columbia, Maryland, United States

• Served as key member of leadership team, contributing to Waybetter’s long-term strategic growth by helping colleges and universities increase their student enrollment with hyper-personalized, data-driven campaigns.
• Oversaw the integration of strategy, technology, data, and creative necessary to execute campaigns that generate results for our clients
• Led, developed, and supported team of account managers responsible for the execution of campaign strategy
• Nurtured relationships with clients, triage their needs, and set and manage their expectations
• Established data-driven best practices that boost results and drive operational efficiencies

Portlaw, County Waterford, Ireland

• Was responsible for the strategic planning and execution of core operations functions, including marketing technology, web development, data analytics, email production, fulfillment, and customer services. Implemented.
• Led website rebranding initiative to create personalized, digital experiences at scale by leveraging best-in-class headless content management system, and Next.js, React, and Vercel for web application development.
• Improved customer service operations, leading to approximately $250k in annualized cost reduction, improved customer experience, and increased revenue generation opportunities.
• Transitioned flagship IL magazine from print to digital format within demanding 60-day timeline.
• Used customer data to drive website revenue growth by impressive rate of 35%.

New York City Metropolitan Area

• Led all aspects of assigned client portfolio, including solution consultation, delivery, resource management, and business development. Responsible for aligning revenue targets with client-specific strategic roadmaps..
• Led development, oversight, and expansion of client portfolio, specializing in information publishing and financial services.
• Implemented customer data platform and customer data-driven solutions to fuel automated marketing activations.
• Designed comprehensive account development plans and fostered intricate stakeholder relationships.

Baltimore, Maryland Area

• Established and led 40+ person team responsible for enterprise-level data analytics and reporting. Enabled valuable insights of key subject areas, including sales and revenue, funnel activity, subscription circulation.
• Launched self-service BI and analytics with ThoughtSpot for community of 700+ users, including training, coaching, and adoption programs aimed at improving data literacy and enabling actionable marketing and business.
• Modernized all aspects of master data management, including architecture, development practices, database operations, security compliance, and adoption of Snowflake as cloud data warehouse solution.
• Developed data and analytics practice for global company with revenue exceeding $1B, while supervising formation of 40-member team dedicated to data and analytics.

Baltimore, Maryland Area

• Partnered with Co-Founder & CEO to establish the company's vision, strategy, and mission. Was accountable for leading all marketing and operations related to client delivery. Managed the entire creative process.
• Co-founded direct marketing consultancy specializing in driving international expansion through direct-to-consumer marketing strategies.
• Exemplified track record of consistently operating within budget, while surpassing growth targets and performance metrics for clients.

Baltimore, Maryland Area

Successfully developed and executed marketing communication strategies for three distance-learning graduate degree programs and continuing education courses targeting teaching professionals

Baltimore, Maryland Area

After holding various marketing and operational roles, promoted to lead the International Marketing Solutions division, responsible for direct mail marketing and fulfilling over 50 newsletter publications, products, and services to English-speaking markets around the world

Bachelor'S Degree, Communications

Journalism