Grace Finlayson Email & Phone Number

Portland, Oregon, United States

Remote

• Executes user flows and wireframes using Figma to facilitate modernizing core revenue-driving products with our internal and external developers • Collaborates with the business, editorial, and product teams to prioritize new products, bug fixes, and updates to the website using Jira • Investigates user behavior and market demographics to optimize order forms, paywalls, event registration, and bulk subscriptions to increase engagement and revenue • Manages database integration of over 2 million users between the marketing funnel on the website, the fulfillment center, and the email service provider • Builds and manage 10-15 monthly web pages in the CMS (Drupal)

New York City Metropolitan Area

• Administrated event registration sites with developers for subscribers with an average traffic flow between 150,000 - 60,000 users• Monitored the webpage quality assurance process when updating or building new order forms with external engineers to resolve any bugs for users• Enhanced routine monthly promotional email campaign strategy by increasing the cadence of sends, resulting in an 18% growth in revenue meeting our KPI goals

Greater New York City Area

• Coordinated email marketing efforts including promotional emails, special announcements, newsletters, and transactional emails • Organized database integration of over 2 million users between the magazine's fulfillment center and email service provider, Sailthru • Produced cross-departmental marketing projects with in house designer • Attended conferences to network and expand the magazine's outreach to students, local journalists, and academics in the international relations field• Managed 8 interns and acted as a liaison between interns and upper management

58 E 68Th St, New York, Ny 10065

• Coordinated photo shoots with different departments • Took photos for use in marketing materials, annual report, and social media • Planned travel to and from New Jersey, New York, and Connecticut for photo shoots • Interviewed participants for feature stories and social media posts • Edited photos on Lightroom and Photoshop • Organized photos in Portfolio • Assisted Director of Communications and Communications Coordinator when needed • Assisted with intern training

• Drafted and post social media for each day of the week using Hootsuite and Later• Communicated with employees within the organization to collect content as well as take photos for events held at the New York Office for social media posts• Managed social media campaign "Faces of Fresh Air" on Facebook, Instagram, and Twitter

• Took photographs for on campus events as assigned• Edited photographs• Communicated with people who acquire photos at an event• Filed hard copy photograph release forms after they have been scanned and savedelectronically

New York, New York

• Used Cision to build relevant media lists and editorial calendars for various initiatives• Tracked and reported client placements and clip coverage using Google Analytics• Created briefing documents for client's events and desk sides • Compiled social media reports using Sysomos for client's review of completed social campaigns• Completed administrative tasks such as maintain and organize the work environment, answer and address phone calls, and manage expenses

Hungary

• Provided information to better college student’s study abroad experience• Wrote about history and interesting facts about the countries I visited• Edited photos in Adobe’s Lightroom and utilized Wordpress to publish blog

• Managed 1-­2 tennis coaches• Created daily course schedules for students based on skill level• Provided coaches with daily itinerary of tasks to be completed with students• Ensured all waivers were signed by parents and monitored pick up and drop off procedures

I taught kids from 6 months to 11 years of age how to swim and do the basic strokes. I also coached the summer swim team which had kids ages 6 to 17 years old. These were kids that knew how to swim, but wanted experience on an actual swim team.

Public Relations, Advertising, And Applied Communication

Activities and Societies: Program Director of Hall Council for Constitution and Estabrook, Swim Club

Study Abroad, Liberal Arts And Sciences, General Studies And Humanities