Grace Foo Email & Phone Number

Kuala Lumpur, My

• Develop and execute marketing campaigns to expand Time Fibre Home's market share in targeted segments. • Collaborate with teams across Product, Sales, Customer Service, and Research to gain insights and devise innovative strategies. • Drive acquisition growth by identifying new market segments and sales channels.• Enhance brand awareness, consideration, and conversions. • Analyse campaign performance, results, and ROI for optimization. • Partner with Product Development and Retail Sales teams to craft compelling promotions and retention programs. • Coordinate with digital experience teams for website optimisation, online purchase journey improvements, product education, app feature enhancements.• Manage social media content, marcomm material creation and customer management scripting for various touchpoints.

• Devise annual integrated marketing plans for the brand and individual products based on consumer insights, market trends, competitive landscape and optimizations of the consumer conversion funnel for local market.• Keeping track of annual marketing budget and manage a portfolio of multiple products.• Construct annual marketing plan for various key markets in South Asia and kickstarted international marketing in India by collaborating with our partners in India for a customized website and digital branding activities in India.• Lead and assist Senior Manager in coaching a team of Executives.• Lead the team into planning and executing digital advertising campaigns and integrating this role into our marketing jobscope (including performance-driven campaigns, brand campaigns, website optimization (SEO, SEM) and social media engagement).• Executing and tracking the performance of brand and sales cycle campaigns.• Managing relationships with internal stakeholders and business partners such as creative and media agencies.

• Managed brands: AirAsia, Mattel Toys, Perfect Eagle, GBA, Great Eastern• Agency pitches: Lead (K-Pop Golden Disk Awards, Perfect Eagle); Assisted (Tesco, Sony, New Zealand Natural)• Accountable for a minimum of RM15mil worth of client businesses (annual adspend on clients’ campaigns).• Propose and execute 360 media plans and contribute insights to marketing clients with regards to their respective industries upon analyzing research data and competitors’ activities. Media strategies include local and foreign markets (Brunei, Australia, Indonesia, Singapore). Introduce new media trends and market trends to marketing clients.• Negotiating for higher ROI on media buys as well as media contracts.• Monitor and optimize campaign performance and produce post-campaign evaluation.• Expand agency’s portfolio of clients by pitching for new businesses.• Train and develop junior planners in the team.

• Managed brands: AirAsia, Unicharm, HSBC, Castrol• Propose and execute 360 media plans and contribute insights to marketing clients with regards to their respective industries upon analyzing research data and competitors’ activities. Introduce new media trends and market trends to marketing clients.• Negotiating for higher ROI on media buys as well as media contracts.• Monitor and optimize campaign performance and produce post-campaign evaluation.• Produce annual and monthly reports for regional accounts and work closely with regional colleagues in Japan and UK.