As Head of China Operations, I am responsible for managing YÒUYO's business operations in Mainland China including new business development, maintenance of local suppliers and collaborators and helping grow YÒUYO's community network.

As Account Director I am responsible for client servicing, operations and partnership development, and for maintaining and growing existing client relationships.I work closely with lead producers and the creative team to ensure best in class product is delivered by UNIT9 on every brief.As UNIT9 moves to acquire new business across multiple regions its quest for China and APAC is growing. My role is to also focus on China Market growth, Chinese brands, as well as supporting on… Show more As Account Director I am responsible for client servicing, operations and partnership development, and for maintaining and growing existing client relationships.I work closely with lead producers and the creative team to ensure best in class product is delivered by UNIT9 on every brief.As UNIT9 moves to acquire new business across multiple regions its quest for China and APAC is growing. My role is to also focus on China Market growth, Chinese brands, as well as supporting on Middle East and UK market development. Show less

As freelance local Project Lead, I helped UNIT9 to launch the new Nike React running shoes in China. We hacked in-store trials and created a game played by running. The experience was installed in four stores (SH, BJ, CD and GZ) and one pop-up location in China and ran for one month. As a result, this project won the silver award for Mobile & Experiential Marketing at the Lovie Awards 2018.

The Design Institute of Australia (DIA) is a not-for-profit, professional membership-based organization with Branches in 6 states of Australia and a National Office in Melbourne’s CBD. The DIA has been representing professional designers since 1947, and has a community of some 12,000 designers of which about 2,000 are members.As Head of Design Services, it is my responsibility to ensure that our relationship with current and prospective members and stakeholders is professional… Show more The Design Institute of Australia (DIA) is a not-for-profit, professional membership-based organization with Branches in 6 states of Australia and a National Office in Melbourne’s CBD. The DIA has been representing professional designers since 1947, and has a community of some 12,000 designers of which about 2,000 are members.As Head of Design Services, it is my responsibility to ensure that our relationship with current and prospective members and stakeholders is professional, efficient and engaging. The role is about strengthening relationships and working with DIA members and stakeholders to ensure the cross pollination of ideas and growth of opportunities. As the DIA looks to grow in foreign markets, I am tasked with developing new partnerships and platforms between the DIA and Hong Kong, starting with the Hong Kong Business of Design Week, as well as in Mainland China and other Asian countries.In addition to data management and reporting, I am also in charge of devising design services, developing a membership growth strategy and being the direct liaison for designers across the design sector as well as in multiple other disciplines. Show less

Lincoln is the luxury automotive brand of Ford Motor Company. Lincoln China officially unveiled the Lincoln Way and opened its first 3 Lincoln showrooms in Beijing, Shanghai and Hangzhou in November, 2014. To date 33 dealers have been certified as official Lincoln Stores by Lincoln China, editing it's plan of opening at least 25 dealers across the country by the end of 2015.They expected to have 60 Lincoln Stores in 50 cities by the end of 2016.I am partnership marketing manager for The… Show more Lincoln is the luxury automotive brand of Ford Motor Company. Lincoln China officially unveiled the Lincoln Way and opened its first 3 Lincoln showrooms in Beijing, Shanghai and Hangzhou in November, 2014. To date 33 dealers have been certified as official Lincoln Stores by Lincoln China, editing it's plan of opening at least 25 dealers across the country by the end of 2015.They expected to have 60 Lincoln Stores in 50 cities by the end of 2016.I am partnership marketing manager for The Lincoln Brand Engagement event, a new integrated event support for Lincoln dealerships nationwide with the aim of continuously driving brand & product awareness by leveraging Lincoln owners to enhance customer loyalty.As Partnership Marketing Manager I developed collaborations with high-end brands/events to raise brand awareness, integrated with high-profile target customers and helped retail to bring more traffic to the showroom and increase the opportunities to convert to orders. During Brand Engagement event time local showroom traffic keep average 500pax per day, H5 page view during each event average around 80k views, leading to a significant rise in sales. Show less

For the 65th anniversary of diplomatic relations between Switzerland and China, and as part of the partnership signed in 2013 between Geneva and Beijing, the Capital Museum China, in cooperation with the Museum of Art and History, Geneva(MAH) and the Manufacture Vacheron Constantin, presents "Geneva at the Heart of Time -The Origin of Swiss Watchmaking Culture" in 2015.This exhibition was present the history and excellence of Swiss watchmaking, and it gave the public the opportunity to… Show more For the 65th anniversary of diplomatic relations between Switzerland and China, and as part of the partnership signed in 2013 between Geneva and Beijing, the Capital Museum China, in cooperation with the Museum of Art and History, Geneva(MAH) and the Manufacture Vacheron Constantin, presents "Geneva at the Heart of Time -The Origin of Swiss Watchmaking Culture" in 2015.This exhibition was present the history and excellence of Swiss watchmaking, and it gave the public the opportunity to discover these ancestral skills and grasp the complexity and the quality of the object produced.As Project Manager, responsible for the planning, coordination and implementation of the dedicated project in line with Global Geneva, Regional HK and China strategy and direction. Coordinating with related external agencies and partners. Developing project updates, reporting, presentations and budget control to a successful exhibition with over 290,000 visitors. Show less

Tourism Australia developed a campaign targeting Chinese independent travellers to Australia, extending There’s Nothing Like Australia, with a focus on the world class quality food & wine experience in Australia. The campaign, named Restaurant Australia, launched globally in May 2014 in Sydney and Tourism Australia China launched it in Shanghai 2014 for China market. As Event Manager to overall lead the Restaurant Australia (RA) Brand Launch event and Road Show in China, managing the… Show more Tourism Australia developed a campaign targeting Chinese independent travellers to Australia, extending There’s Nothing Like Australia, with a focus on the world class quality food & wine experience in Australia. The campaign, named Restaurant Australia, launched globally in May 2014 in Sydney and Tourism Australia China launched it in Shanghai 2014 for China market. As Event Manager to overall lead the Restaurant Australia (RA) Brand Launch event and Road Show in China, managing the campaign in cooperation with Media, PR, Digital and Social Media. As a result, invited guests attending the RA Launch Event 2014 have a clearer picture of the Campaign and inspired by Australia. To increase the awareness of potential international travellers of Australia as a destination. Since then, through 'Restaurant Australia', Tourism Australia has been showcasing the breadth and depth of Australia’s culinary experiences to whet the appetite of international travellers in conjunction with other promotional activity in international markets. Restaurant Australia has been highly successful in China with Key Distribution Partners reporting sales of more than 15,000 Restaurant Australia themed travel packages. Show less

Responsible for successful realization of major projects: managing pitch process in cooperation with Creative Directors, Technical Directors, Project Director and PM team. Ensure customer satisfaction is maintained by controlling and delivering quality services on time.- Overall Communication of Volkswagen Group Night Guangzhou 2013- Project Leader of Volkswagen Group the Philippines Brand Launch Event 2013

Focusing on 1st class clients such as JLR (Jaguar/Land Rover), Porsche, Nike, Longines… I lead the team from the initial conception, preparation, through execution until the end documentation.- Jaguar Land Rover Liaison Dealership Opening Manager 2012- Project Manager of Jaguar Ride & Drive Sanya Launch & Test Drive 2012- Project Manager of Range Rover Evoque Launch & Test Drive 2011- Project Manager of Nike 2B Party 2011- Project Manager of Porsche 25th Anniversary of… Show more Focusing on 1st class clients such as JLR (Jaguar/Land Rover), Porsche, Nike, Longines… I lead the team from the initial conception, preparation, through execution until the end documentation.- Jaguar Land Rover Liaison Dealership Opening Manager 2012- Project Manager of Jaguar Ride & Drive Sanya Launch & Test Drive 2012- Project Manager of Range Rover Evoque Launch & Test Drive 2011- Project Manager of Nike 2B Party 2011- Project Manager of Porsche 25th Anniversary of Porsche Exclusive 2011 Show less

Involved in the DCC (Dutch Culture Center), aside of the Dutch Pavilion for Expo2010, I am managing a team of 5 people, ensuring a good communication and coordination between the departments and a good maintenance of the exhibition site.- Project Leader of Swatch by Jeremy Scott Launch 2011- Project Leader of Moet Pop-up store 2010- Project Leader of Dutch Culture Center EXPO 2010

BTL and Events Management for Roewe & MG (SAIC Motor). My task consists in guarantying the all-year marketing campaigns and events by being a bridge between the clients, the creative team, the PR companies, the various suppliers and the media.- Project Manager of Roewe 750 Master Class 2009- Project Coordinator of Roewe & MG 13th Shanghai Auto Show 2009- Project Coordinator of Roewe 550 Concert

I worked exclusively in the Fashion department for luxury key clients such as DIOR. I managed the design and production of all marketing materials, coordinated people, materials and resources for all events and exhibitions till final execution.- Project Manager of Dior Prestige Facial Room 2009- Show Caller of New Balance Fashion Show Launch & Gala Dinner- Project Coordinator of ELLE Fashion show and 20 years party Shanghai 2008- Project Manager of Dior Beauty Class 2008