Grace Pan Email & Phone Number

Irvine, Ca

• Lead the Performance Creative Team to grow current accounts and generate new revenue. Set department priorities, and provide final quality checks on all designs and decks.• Represent the company and directly interface with all clients in key meetings, including project kick-off calls, creative kick-off calls, project presentations, and QBR presentations. Support sales initiatives by creating proposal presentations and joining meetings with prospective clients.• Ideated and led the creation of a new CRO service line specifically focused on conversion optimization on high-impact web pages, creating a brand new revenue stream.• Directed a major system implementation to improve analytics reporting for our clients’ landing page campaigns. Developed additional tech-enabled workflows to improve the design team’s productivity and accountability.

Irvine, Ca

• Created landing page and ad designs from strategy to production-ready assets for the company’s largest PPC clients; managed A/B testing initiatives.• Designed concepts, mockups, and assets for key new products, including a SaaS analytics platform and online education program/LMS for clients.• Oversaw the company’s branding and created new design identities for company sub-brands and services.• Trained junior employees and interns, providing regular feedback to increase quality and productivity, and foster a positive and supportive work environment.

Irvine, Ca

• Designed landing pages and display assets for all pay-per-click (PPC) clients. Collaborated with PPC specialists to create effective conversion-rate-optimization strategies for marketing campaigns.• Managed A/B testing for all clients and helped analyze qualitative and quantitative data to improve conversions. • Oversaw art direction for the company’s branding. Worked directly with the CEO to create print and digital assets for the company’s marketing initiatives.• Supervised and developed design interns with assessments, feedback, and training.

Usa | Singapore | Australia

• Designed for the company’s client projects• Created both print and digital collaterals (e.g., event invitations and collaterals), layout for web, monthly newsletters (e.g., content, pages), visual posts for social media (e.g., updating social media icons and photos), presentation slides for speaking engagements by finding relevant images or visually communicating messages, and updating business card designs for staffs• Updated websites

Biola University

• Art directed the publication• Oversaw creative processes of a team consisting of graphic designers and photographers• Reviewed and finalized edits for designs and artworks for the publication• Presented the designs to fellow supervisors• Communicated directly with vendors (Requested quotes, sent final files, and oversaw the printing press check)• Communicated creative development with the adviser, the editor-in-chief, managing editor, and photo editor• Coordinated events with the editor-in-chief, managing editor, and photo editor for marketing purposes

Biola University

• Designed publication layouts for the magazine• Created marketing strategies with the art director• Created digital designs to promote the launching of the publication

Biola University

• Assist the Director of Marketing and Communications by designing digital and print event materials, such as posters, cards, brochures, banners, apparel, and multi-media presentation slides• Assist the Director of Marketing and Communications by providing creative consultations• Develop new branding for the Biola Missions Conference, helping Biola Missions Conference Directors in designing style guides, logo, and conference materials• Maintain the organization's branding

Biola University

• Designed editorial spreads for the magazine• Attended weekly story team meetings with editors, writers, and photographers• Created posters to advertise each semester's magazine launch days

Biola University

• Developed the overall style for Biola's yearbook with design editor and another graphic designer• Designed the covers and spreads for the publication• Designed posters and multi-media slides for advertising• Contributed marketing ideas for social media platforms

Yokohama, Kanagawa, Japan

• Designed graphics for social media accounts, and prints and digital materials for events• Worked directly with printing vendors• Organized digital graphics files on Company's server• Curated graphics resources, such as stock photos, vector graphics, and typefaces• Assisted in developing branding guidelines for 7MEDIA and its projects• Created multi-media slides and manage presentations for events• Represented 7MEDIA and its projects at events

Greater Los Angeles Area

• Assisted in designing graphics and editorial spreads for web and print projects• Helped senior graphic designer with branding projects by designing logos• Contributed ideas and suggestions for assigned projects• Accompanied senior graphic designer to meet clients