Grace Pan Email & Phone Number

Irvine, CA

• Lead the Performance Creative Team to grow current accounts and generate new revenue. Set department priorities, and provide final quality checks on all designs and decks.
• Represent the company and directly interface with all clients in key meetings, including project kick-off calls, creative kick-off calls, project presentations, and QBR presentations. Support sales initiatives by.
• Ideated and led the creation of a new CRO service line specifically focused on conversion optimization on high-impact web pages, creating a brand new revenue stream.
• Directed a major system implementation to improve analytics reporting for our clients’ landing page campaigns. Developed additional tech-enabled workflows to improve the design team’s productivity and accountability.

Irvine, CA

• Created landing page and ad designs from strategy to production-ready assets for the company’s largest PPC clients; managed A/B testing initiatives.
• Designed concepts, mockups, and assets for key new products, including a SaaS analytics platform and online education program/LMS for clients.
• Oversaw the company’s branding and created new design identities for company sub-brands and services.
• Trained junior employees and interns, providing regular feedback to increase quality and productivity, and foster a positive and supportive work environment.

Irvine, CA

• Designed landing pages and display assets for all pay-per-click (PPC) clients. Collaborated with PPC specialists to create effective conversion-rate-optimization strategies for marketing campaigns.
• Managed A/B testing for all clients and helped analyze qualitative and quantitative data to improve conversions.
• Oversaw art direction for the company’s branding. Worked directly with the CEO to create print and digital assets for the company’s marketing initiatives.
• Supervised and developed design interns with assessments, feedback, and training.

USA | Singapore | Australia

• Designed for the company’s client projects
• Created both print and digital collaterals (e.g., event invitations and collaterals), layout for web, monthly newsletters (e.g., content, pages), visual posts for social media (e.g., updating social media icons and.
• Updated websites

Biola University

• Art directed the publication
• Oversaw creative processes of a team consisting of graphic designers and photographers
• Reviewed and finalized edits for designs and artworks for the publication
• Presented the designs to fellow supervisors
• Communicated directly with vendors (Requested quotes, sent final files, and oversaw the printing press check)
• Communicated creative development with the adviser, the editor-in-chief, managing editor, and photo editor

Biola University

• Designed publication layouts for the magazine
• Created marketing strategies with the art director
• Created digital designs to promote the launching of the publication

Biola University

• Assist the Director of Marketing and Communications by designing digital and print event materials, such as posters, cards, brochures, banners, apparel, and multi-media presentation slides
• Assist the Director of Marketing and Communications by providing creative consultations
• Develop new branding for the Biola Missions Conference, helping Biola Missions Conference Directors in designing style guides, logo, and conference materials
• Maintain the organization's branding

Biola University

• Designed editorial spreads for the magazine
• Attended weekly story team meetings with editors, writers, and photographers
• Created posters to advertise each semester's magazine launch days

Biola University

• Developed the overall style for Biola's yearbook with design editor and another graphic designer
• Designed the covers and spreads for the publication
• Designed posters and multi-media slides for advertising
• Contributed marketing ideas for social media platforms

Yokohama, Kanagawa, Japan

• Designed graphics for social media accounts, and prints and digital materials for events
• Worked directly with printing vendors
• Organized digital graphics files on Company's server
• Curated graphics resources, such as stock photos, vector graphics, and typefaces
• Assisted in developing branding guidelines for 7MEDIA and its projects
• Created multi-media slides and manage presentations for events

Greater Los Angeles Area

• Assisted in designing graphics and editorial spreads for web and print projects
• Helped senior graphic designer with branding projects by designing logos
• Contributed ideas and suggestions for assigned projects
• Accompanied senior graphic designer to meet clients