Grace Haaf Email & Phone Number

Mountain View, California, United States

Greater New York City Area

Shanghai City, China

Business analytics professor for undergraduate and masters programsTaught: Business Analytics, Marketing Analytics, Statistics, and Quantitative Research MethodsResearch: Behavioral economics applied to artificial intelligence

Greater New York City Area

Management: sourced revenue ranging from Fortune 50 to small enterprises, recruited and managed staffExecution: designed research and implementation programs to drive client operational improvement by utilizing subject matter expertise in statistics, machine learning, and data engineeringIndustry coverage: clients spanned consumer goods, cyber security, finance, manufacturing, and transportation and logistics

6Th Congressional District Of Illinois

Riyadh, Saudi Arabia

Big data analysis: applied data mining and feature selection to large data sets for policy analysis of consumer purchase behavior

Greater Seattle Area

Core model development: designed, researched, and implemented three successive versions of the core spot pricing modelContract valuation: priced customer contracts using portfolio analysis and lifetime customer value, focusing on risk, uncertainty, and opportunity cost of resource allocation; led bid strategy for largest customer resulting in ~$50mm of committed annual revenueProduct implementation: owned end-to-end execution of pricing-related deliverables for proprietary… Show more Core model development: designed, researched, and implemented three successive versions of the core spot pricing modelContract valuation: priced customer contracts using portfolio analysis and lifetime customer value, focusing on risk, uncertainty, and opportunity cost of resource allocation; led bid strategy for largest customer resulting in ~$50mm of committed annual revenueProduct implementation: owned end-to-end execution of pricing-related deliverables for proprietary mobile app and web interface Show less

Greater Chicago Area

Operations and advanced analytics: advised Fortune 500 clients on employing advanced descriptive, predictive, and prescriptive modeling techniques to improve operationsProduct management: built optimization engine for major US railroad to improve efficiency of asset scheduling driving $120mm cost reduction; developed custom visualization desktop application; coordinated integration into client IT architectureEducation: Developed curriculum for inaugural firm-wide advanced… Show more Operations and advanced analytics: advised Fortune 500 clients on employing advanced descriptive, predictive, and prescriptive modeling techniques to improve operationsProduct management: built optimization engine for major US railroad to improve efficiency of asset scheduling driving $120mm cost reduction; developed custom visualization desktop application; coordinated integration into client IT architectureEducation: Developed curriculum for inaugural firm-wide advanced analytics training program Show less

Greater Pittsburgh Area

Research focus: Integrating engineering, marketing, and econometrics to improve the product design process and expand the decision-making tools available to engineers and business management professionals, particularly through the analysis of the uncertainty inherent in consumer choice models and assessment of their predictive capabilitiesThesis: “Vehicle Demand Forecasting with Discrete Choice Models: 2 Logit 2 Quit"Publications:1. "Forecasting light-duty vehicle demand… Show more Research focus: Integrating engineering, marketing, and econometrics to improve the product design process and expand the decision-making tools available to engineers and business management professionals, particularly through the analysis of the uncertainty inherent in consumer choice models and assessment of their predictive capabilitiesThesis: “Vehicle Demand Forecasting with Discrete Choice Models: 2 Logit 2 Quit"Publications:1. "Forecasting light-duty vehicle demand using alternative-specific constants for endogeneity correction versus calibration," (Transportation Research Part B, Published online January 2016)2. “Sensitivity of Vehicle Market Share Predictions to Discrete Choice Model Specification,” Journal of Mechanical Design, 20143. “Robust Design for Profit Maximization with Aversion to Downside Risk from Parametric Uncertainty in Consumer Choice Models,” Journal of Mechanical Design, 2012Conferences:1. Presenter, Carnegie Mellon Annual Bennett Conference, 20112. Presenter, ASME 2011 International Design Engineering Technical Conference, 20113. Presentation co-author, ASME 2013 International Design Engineering Technical Conference, 20134. Presenter, Transportation Research Board annual conference, 20144. Presentation co-author, Transportation Research Board annual conference, 2015 Show less

Financial analysis: Built complex financial valuation and operating models to assist in advising corporate clients on merger and acquisition activity and financing strategyResearch: Compiled extensive research on industries, competitive landscapes, financing structures and company leadership

Doctor Of Philosophy, Mechanical Engineering

Activities and Societies: Graduate Student Assembly President, Graduate Student Assembly Vice President of Finance

Master Of Science (Ms), Mechanical Engineering

Activities and Societies: Graduate Student Assembly

Bachelor Of Science, Mechanical Engineering

Activities and Societies: Northwestern University Sailing Team, Society of Women Engineers

Education record