SEM / Google Ads - Lead and implement new strategies across 6 brands to minimize keyword overlap and identified top performing conversion driving keywords vs educational stage. Acquisition Strategy - Identify creative solutions to scale efficiently while managing a $3M budget across 6 brands.Facebook / Instagram - Continually conducted testing to reduce CPA by 13% while increasing spend by over 200%. Twitter/X - Revamped account structure and switched conversion goals from purchase to add-to-cart to accomplish a 30% decrease in CPP while increasing budget by over 50%.TikTok - Scaled spend and acquisition by over 200% while only increasing CPA by under 5%. CTV - Scaled CTV to 3x spend while maintaining CPA and ROAS.

Acquisition Strategy - Created a marketing plan across channels including paid search, paid social, print ads, affiliate, etc. to increase reach and capture prospects.Meta Ads - Scaled acquisition by continually testing ad creative and updated account structure to ensure that we were targeting effectively and efficiently. Google Ads / Bing Ads(SEM) - Increased account efficiency by over 20% by updating account structure to increase impressions and learning. Lifecycle - Improved abandoned cart recovery by testing value props, creating brand trust, email templates, and education.

Paid Search & Paid Social - Increased daily revenue by 300% consistently for 8 months by identifying areas of opportunity within each paid media platform.Email Marketing - Created content strategy for triggered emails that resulted in over a 70% increase in email revenue.PR & Affiliate Strategy - Provided strategy that aligned with promotions, seasonality, and product launches. Amazon - Managed Amazon ads and worked with the creative team on optimizing the storefront.

Paid Search & Paid Social - Optimized paid media accounts as part of the overall marketing strategy to exceed the annual revenue goal by over 200%.Affiliate - Increased number of productive content partners by over 30% through activation campaigns. Lifecycle Marketing - Developed and executed on content strategy, created dedicated emails and flows, and set up loyalty program.E-commerce Site Launch & Management - Managed e-commerce functions including coupon codes, banner updates, product launches, sampling program, etc.

Email Marketing - Optimize email marketing campaigns(batch and triggered) through AB testing to improve CTR, open rates, and revenue and performed segmentation. Lifecycle- Implemented a backorder functionality, designed an exit-intent pop-up that drove urgency to purchase, utilized gamification to drive a 13% increase in opt-ins.Paid Social - Managed multiple paid social platforms and used upper funnel tactics to create curiosity and mid to lower funnel campaigns to educate customers and drive conversions. Paid Search - Performed keyword research to identify relevant keywords for the ad group, ad copy, and on the landing page.

Demand Generation & User Acquisition - Planned, implemented, and tracked demand generation campaigns that connected our products to qualified leads through ABM campaigns, SEM, Paid Social, SEO, and PR.UX Design/Website Optimization - Tested different landing pages to improve lead form submission rate.

Partnerships - Built and maintained partnerships with influencers to create compelling content to increase brand awareness.Content Strategy - Managed content across multiple platforms.Paid Search - Created, managed, and optimized paid search campaigns.

Print & Digital Advertising- Created ad content for listings to generate leads, increase client base, and showcase team successes.Market Research - Collected market data to create comparative market analyses to provide accurate valuations of rental properties.Sales & Marketing  - Maintained website, photographed properties, updated listings, and pre-screened clients.